The Minimum Loveable Product

•

730 likes•4,157,555 views

From Laurence McCahill's talk at UX Café, March 2014. You can watch the talk here https://www.youtube.com/watch?v=Wfm5iN0qGlM

Design

THE MINIMUM LOVEABLE PRODUCT
@ W E L O V E L E A N
U X C A F É L O N D O N / M A R C H 2 0 1 4

5MINS
LIFE’S TOO SHORT…
TO BUILD SOMETHING NOBODY WANTS

5MINS
PIVOT = A CHANGE IN STRATEGY
NOT A CHANGE IN VISION

“BACK WHEN PIVOTS
WERE STILL CALLED F**K-UPS”

THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE

“
IF YOU CAN'T FIT
EVERYTHING IN WITHIN
THE TIME AND BUDGET
ALLOTTED THEN DON'T
EXPAND THE TIME AND
BUDGET. INSTEAD,
PULL BACK THE SCOPE

“
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
VALIDATED LEARNING ABOUT
CUSTOMERS WITH THE LEAST EFFORT.

“
USING A MERELY VIABLE
PRODUCT IS LIKE VISITING
SOMEONE IN AN INTENSIVE
CARE UNIT. THEY’RE ALIVE,
BUT NOT FUN TO SPEND
TIME WITH.

“
IF YOU DECIDE TO BUILD A FEATURE,
YOU SHOULD LIVE UP TO AT LEAST A
BASIC STANDARD OF EXECUTION ON
THE EXPERIENCE SIDE.

“
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
LOVE FROM CUSTOMERS WITH THE
LEAST EFFORT.

GAIN A FOLLOWING
WHILE EXPLORING
OPPORTUNITIES

(n) ROBOT
A PERSON WHO WORKS
MECHANICALLY WITHOUT
ORIGINAL THOUGHT,
ESPECIALLY ONE WHO
RESPONSES AUTOMATICALLY
TO THE COMMANDS OF
OTHERS

“
IF YOU MAKE CUSTOMERS
UNHAPPY IN THE
PHYSICAL WORLD, THEY
MIGHT EACH TELL 6
FRIENDS. IF YOU MAKE
CUSTOMERS UNHAPPY
ON THE INTERNET, THEY
CAN EACH TELL 6,000
FRIENDS.
JEFF BEZOS

A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
OR
A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN

GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE

t
NOW WANT TO LEARN HOW TO BUILD
A MINIMUM LOVEABLE PRODUCT?
JOIN OUR NEW ONLINE PROGRAM STARTING APRIL 2016
APPLY HERE »
BROUGHT TO YOU BY
THE HAPPY STARTUP SCHOOL
THANKS

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