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Edu insights slideshare 011518
1. K12 Educational Insights
January 15, 2013
Steve@WhatsTheIdea.com
Proprietary and Confidential -- What's the Idea?
2. Big Market
• $8.81B projected spend on K-12 technology
(hardware, software, Internet) in 2011-12;
+4.8%. (Source: EMR)
• U.S. Professional Development market is
$4.15B, growing at 15.3%. (EMR)
• K-12 textbook sales in 2011 -12 were $3.6B,
electronic textbook sales only 2.8%. (EMR,
Forrester)
Proprietary and Confidential -- What's the Idea?
3. Trend
U.S. is slipping in worldwide ranks
• U.S. students rank 23rd in Science and
32nd in Math.
• High school graduation rate, once the
envy of the world, is now 21st.
• 2/3 of US 8th graders are not rated
proficient in reading or math
• Poorest communities have it worst.
Proprietary and Confidential -- What's the Idea?
4. Insight
With government stepping in (NCLB, RTTT)
many educators are conflicted, most are taking
the money.
Proprietary and Confidential -- What's the Idea?
6. Insight
Aside from Apple (iPad, iBooks, Apple TV), there
has been very little innovation in .edu
Proprietary and Confidential -- What's the Idea?
7. Insight
Smartboards, a source of huge spending, are
being used as projectors…and have usability
issues.
Proprietary and Confidential -- What's the Idea?
8. Insight
MOOCs are flipping (off) the classroom.
Proprietary and Confidential -- What's the Idea? | Elsa Rings
9. “Within three weeks, I had more
feedback on my sociological ideas than
I’d had in my whole teaching career. I
found that there’s no topic so sensitive
that it can’t be discussed, civilly, in
an international community.”
Mitchell Duneier,
Princeton, Professor,
MOOC Instructor
Proprietary and Confidential -- What's the Idea? | Elsa Rings
12. Charter schools are becoming a
battleground. Amendments in Georgia
and Washington passed.
Proprietary and Confidential -- What's the Idea? | Elsa Rings
13. Insight
2 flavors of public schools.
• 8 elite HS in NYC, with
30k applying for 14k slots.
• Racial divides, 60% of
those admitted to elites
are Asian (a demo that
is 14% of pop).
• Internships at Mt. Sinai.
Proprietary and Confidential -- What's the Idea?
14. Insight
The targets in education are many and siloed.
Proprietary and Confidential -- What's the Idea? | Elsa Rings
15. Insight
Many educational companies don’t now how to
build brands or market effectively – there’s a
not-for-profit mentality.
Proprietary and Confidential -- What's the Idea?
17. Insight
The time is now.
…my own nominee for secretary of state
would be the current education secretary,
Arne Duncan.
Proprietary and Confidential -- What's the Idea?