1. The Strategy Vincent Bianco Robert Lynch

3. Make sure to update and keep your page fresh with new information.

5. Connect and engage- it's not enough to be a part of the community but to provide insight and answer questions others may ask.

6. Spread the word (but don't yell)- it's exactly what it means, spread your message in a positive manner but don't push it too hard.

7. Respond (but only if necessary)- you do not want to seem thin-skinned if something critical is being said about your organization.

9. Be professional- know who your writing for, be respectful, spell check it, and deliver it on time.

10. Write good stuff- you are the content creator it's up to you to write great stuff.

12. i.e. Target released a new Missoni clothing line and in minutes the Target website crash because so many people were trying to order them. It took a whole day to get it up and running again.

13. http://www.youtube.com/watch?v=muRMhFzt26w

15. Own your space even if you're not there yet- decide what websites your going to use and which you aren't