Usability is key to success in this competitive market, with everyone trying to build a usable product. Even with usability and user experience domain spreading like virus, there are still many organizations who are least bothered about usability. This is a session to talk about and discuss usability awareness and importance in the current market.

2. Agenda Usability Overview Know all about usability, usability trends, importance & need Usability Market Facts and figures about usability market, growth and awareness Why companies fail to deliver usable products? Know about all issues which hinder the usability in organizations Solution? This is an open discussion topic

3. Usability Overview What is Usability? - Learnability - Efficiency - Memorability - Errors - Satisfaction

4. Why Usability? - To improve the User Experience - User Satisfaction - To survive in the market - To overcome competition Usability Overview

5. Usability Market Usability Market, some facts... - Usability market for UK alone was worth ￡ 148m in 2006 - a 28.5% rise from ￡ 115.2m in 2005 - 2007 it grew by 20%, resulting in a value close to ￡ 178m. - Usability market is estimated to grow by 20% in 2008 to a value of ￡ 214 million - For 2009 and 2010 no data available :)

6. Usability demand & trends... - Increasing competition in online marketing drives investment in usability - Awareness of importance of usability moves beyond the web - More organizations embrace user-centered design. Usability Market

7. Current demand... - 72% of global organizations are planning to increase their usability budget over the next 12 months, a greater percentage than for any other area of digital marketing Usability Market

9. Solutions?

10. Questions?

11. Thank You