This document provides an overview of e-commerce options for WordPress sites. It discusses popular e-commerce plugins like WooCommerce and FoxyCart, comparing their features, costs, and requirements. Key aspects covered include the basics of online transactions, payment gateways, SSL security, and integrating orders with other systems. The document emphasizes assessing your business needs before choosing a solution and addresses common challenges to consider.

1. Easy Less Maddening
E-Commerce
on WordPress
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2. Misconceptions
E-Commerce is easy.
E-Commerce just takes a plugin.
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3. The Basics
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4. Customer
Products
Getting customers to your products
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5. Product Types
Virtual
Donation
Subscription
Downloads
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Tangible
Simple product
Variable product
Product bundle

6. Customer
Products
$$$
But this is commerce,
so how do we get paid?
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7. Website
Customer
Shopping
Cart
Transaction
Confirmation
Basic customer interaction
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8. Website
Security(SSL)
Shopping
Cart
Transaction
Confirmation
Protecting your customers (and you)
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9. How do I save the
customer’s credit
card information?
You don’t!
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10. PCI Compliance
Different merchants may require different
levels of PCI compliance.
Almost all of this depends on your server
and cart choice.
http://docs.woothemes.com/document/pci-dss-compliance-and-woocommerce/
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11. Transaction
Validation
Authentication
(Payment Gateway)
Bank
(Payment
Processor)
Converting the transaction into money
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12. Popular Payment Gateways
PayPal
Stripe
Authorize.net
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13. Get Your Requirements
Together First
What types of products are you selling?
Does your host provide SSL?
Which payment gateway are you using?
Who is your payment processor?
What shipping methods are you using?
Do you need to charge taxes?
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14. Monday, February 17, 14

15. Website
Security(SSL)
Shopping
Cart
Checkout
Confirmation
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16. WooCommerce Requires
SSL (unless you are using PayPal or Stripe)
Payment Gateway
Appropriate Gateway Extension
Merchant Account
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17. WooCommerce Costs
FREE! (nope)
SSL (if needed)
Make sure you have the paid extensions!
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18. WooCommerce Pros
Presentation is fluid
URL of cart is consistent
Tons of integration across other plugins
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19. Website
Shopping
Cart
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Secure Server
Checkout
Confirmation

20. FoxyCart Requires
Payment Gateway
Merchant Account
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21. FoxyCart Costs
FoxyShop is really free
FoxyCart is $15/month
+ per transaction fee
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22. FoxyCart Pros
No need to setup SSL
Cart can be styled to look like your site
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23. Hidden costs of any solution
Payment Gateway expense
Payment Processor transaction fees
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24. Other options
GravityForms
Easy Digital Downloads
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25. Woo Walkthrough
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26. WooCommerce Gotchas
Every item and variation must have a price.
Work out image dimensions
before entering products!
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27. So how do I manage all
these orders?
FoxyShop - OrderDesk
WooCommerce - TradeGecko
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28. Get Your Requirements
Together First
What types of products are you selling?
Does your host provide SSL?
Which payment gateway are you using?
Who is your payment processor?
What shipping methods are you using?
Do you need to charge taxes?
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29. @sprclldr
kenneth@sprclldr.com
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