Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Trends in SMS Marketing (SqueezeMobillionaire)
Similar to Trends in SMS Marketing (SqueezeMobillionaire) (20)
More from Squeeze Mobi
More from Squeeze Mobi (20)
Recently uploaded
Recently uploaded (7)
Trends in SMS Marketing (SqueezeMobillionaire)
- 2. Welcome to the SqueezeMobillinaire Training Webinar JIAN here WELCOME
- 3. Apple Introduces iOS 8 MOBILE NEWS
- 5. SMS Marketing – 2014 Trends in SMS Marketing TODAY’S TOPIC
- 7. 1. What is SMS Marketing 2. Fresh Approaches to SMS Marketing 3. Case Studies of Best Practices OBJECTIVES
- 8. SMS Marketing is a relatively new marketing technique that focuses on the use of text messages to spread a marketing message WHAT IS SMS MARKETING?
- 9. SMS Marketing Essentially it is marketing using mobile phones WHAT IS SMS MARKETING?
- 10. SMS is one of the first forms of mobile marketing EVOLUTION OF MOBILE MARKETING
- 11. MMS Push Notification App-based In-game Mobile Web EVOLUTION OF MOBILE MARKETING
- 12. It may be old technology but it still does bring in the numbers EVOLUTION OF MOBILE MARKETING
- 14. Let’s look at the latest statistics about SMS Marketing STICKING WITH SMS MARKETING
- 15. SMS has been around for more than 20 years it has even surpassed phone calls and even face-to- face communication STICKING WITH SMS MARKETING
- 16. These statistics will show you how popular SMS as a means of communication and why businesses should start or continue using SMS USAGE
- 17. Enhance Customer Experience Increase Sales Improve Customer Service WHY BUSINESSES SHOULD START OR CONTINUE USING SMS
- 18. 75% or 4.5 Billion of the mobile phones worldwide are SMS enabled QUICK SMS STATS - USAGE
- 19. 96% of smartphone users use SMS Text messages are read on average within 5 seconds QUICK SMS STATS - USAGE
- 20. Average delivery time for SMS messages is 7 seconds QUICK SMS STATS - USAGE
- 21. COMPARING SMS
- 22. SMS produces engagement rates 6 to 8 times higher than email QUICK SMS STATS - COMPARISONS
- 23. 98% of text messages are read, compared to 22% of emails, 29% tweets and 12% Facebook posts QUICK SMS STATS - COMPARISONS
- 24. The average click through rate of URLs included in SMS is 19% - compared to just 4.2% for Emails QUICK SMS STATS - COMPARISONS
- 25. The average person receives 1,216 emails per month while only receiving 178 text messages QUICK SMS STATS - COMPARISONS
- 27. 80% of consumers say they have not been marketed to via SMS by their favorite brands QUICK SMS STATS - MARKETING
- 28. 57% of consumers say they would be interested in opting into a brand’s SMS loyalty program QUICK SMS STATS - MARKETING
- 29. 90% of mobile users who participated in an SMS loyalty program felt they had gained value from it QUICK SMS STATS - MARKETING
- 30. SMS Marketing campaigns are opted out less than 5% of the time QUICK SMS STATS - MARKETING
- 31. SMS Marketing coupons are 10x more likely to be redeemed and shared than mail or newspaper coupons QUICK SMS STATS - MARKETING
- 32. 70% of people in the US would like to receive offers on their mobile phones QUICK SMS STATS - MARKETING
- 34. 41% of smartphone users say they would be lost without SMS QUICK SMS STATS – OTHER
- 35. The average person looks at his/her phone 150 times per day QUICK SMS STATS – OTHER
- 36. One man walks into bear while texting https://www.youtube.com/ watch?v=QCAntD1-DIk QUICK SMS STATS – OTHER
- 37. IMPROVING YOUR SMS CAMPAIGNS – BEST PRACTICES
- 39. Segment Your Audience SMS marketing complaints: “Almost all marketing message I get are useless” BEST PRACTICES
- 40. Segment Your Audience When you send the right message: “That wasn’t marketing, that was useful!” BEST PRACTICES
- 41. Segment Your Audience Segmentation and targeting means customers get the message most relevant to them BEST PRACTICES
- 42. TIMING
- 43. Timing is Key There are two important aspects of timing you should pay attention to BEST PRACTICES
- 44. Timing is Key First, open-ended messages are less successful than messages that have deals that expire BEST PRACTICES
- 45. Timing is Key Create messages that the deal is expiring soon or something similar BEST PRACTICES
- 46. Timing is Key Example (Spa/Salon): “50% off all treatments today only!” BEST PRACTICES
- 47. Timing is Key Example (Spa/Salon): “Today only! Get a FREE deep tissue cleansing mask with any massage” BEST PRACTICES
- 48. Timing is Key Second – you want to make sure your messages are sent at opportune times BEST PRACTICES
- 49. Timing is Key For example when someone buys a product, you could send him or her an SMS message about a related product BEST PRACTICES
- 50. Timing is Key Another example – Marketing emails on Saturdays product dire results BEST PRACTICES
- 51. Timing is Key But SMS can often have its best day on a Saturday. Experiment with timing and what works BEST PRACTICES
- 53. Triggered Messages The average SMS open rate spikes, with 70% of opens happening in the first 60 minutes BEST PRACTICES
- 54. Triggered Messages This immediacy allows for triggered SMS messages BEST PRACTICES
- 55. Triggered Messages Example: If you have a regular customer over a period of time and they stop coming to your store BEST PRACTICES
- 56. Triggered Messages You can then send them a text with deals to get them to come back BEST PRACTICES
- 57. Triggered Messages These triggered messages are also great ways to ask for feedback from your customers BEST PRACTICES
- 59. Short and Simple Remember SMS messages have a limit of 160 characters – for most carriers BEST PRACTICES
- 60. Short and Simple The faster you get to the meat of your message the better BEST PRACTICES
- 61. Short and Simple Example: “50% off your next order. CLICK HERE. Expires Sunday” BEST PRACTICES
- 62. DON’T SPAM
- 63. Don’t Spam The ability to send an SMS to a potential or past customer is a privilege, not a right BEST PRACTICES
- 64. Don’t Spam Nobody likes spam so don’t send it BEST PRACTICES
- 65. Don’t Spam Good messages should be anticipated, they should be personal and relevant BEST PRACTICES
- 66. Don’t Spam A good marketing message is one your customer will miss if you don’t send. Aim for that. BEST PRACTICES
- 67. The Opportunity Spam in email is something customers are used to ignoring BEST PRACTICES
- 68. The Opportunity Find the right balance between the content of your message and the time that you send it BEST PRACTICES
- 69. The Opportunity If you can coordinate these two things, you increase your chance of improving your campaigns BEST PRACTICES
- 70. SPICING IT UP
- 71. Do a service to your customers if you are asking them to opt-in MAKE OFFER THEY CAN’T REFUSE
- 72. Don’t just send out offers but rather create a compelling offer – you’ve got to give your customers something in exchange to opt-in MAKE OFFER THEY CAN’T REFUSE
- 73. Example: Give out coupon codes in exchange of opt-ins Offer a special video for people to sign up MAKE OFFER THEY CAN’T REFUSE
- 74. SWEET SPOT
- 75. Text too much and they’ll unsubscribe. Don’t text them enough and you’ll lose out on sales FIND THE SWEET SPOT
- 76. Timing will largely depend on the business – for example you are managing a campaign for a hair salon FIND THE SWEET SPOT
- 77. On average a client goes to the salon once a month. You can send out a text every three weeks to get them in a little sooner FIND THE SWEET SPOT
- 78. But not just any text – you can send out an awesome SMS discount offer – that will mean more salon visits…more revenue FIND THE SWEET SPOT
- 80. First few words in your texts will make or break your marketing success CHOOSE YOUR WORDS WISELY
- 81. A lot of phones only show the user the first line of text and you have to open it to see the entire message CHOOSE YOUR WORDS WISELY
- 82. Keep this in mind – make it about the customer – and don’t lead with ‘Buy a ____’ CHOOSE YOUR WORDS WISELY
- 83. Start with ‘Get 20% off’ and then the qualifications will follow CHOOSE YOUR WORDS WISELY
- 84. You want to hook your customers. If you’re reading your messages you want to see, ‘Get 20% off of…’ CHOOSE YOUR WORDS WISELY
- 85. It may seem like a small tweak but it can influence open rates and redemption rates significantly CHOOSE YOUR WORDS WISELY
- 86. SMARTPHONES
- 87. Remember that most of your customers might receive your messages using smartphones SMARTPHONES
- 88. It is fine to include URLs in your messages – just make sure that the site you lead them to is mobile optimized SMARTPHONES
- 90. SUPER STOP USA
- 91. Super Stop USA is a full- service gas station, car wash and detail center in St. Paul, MN (Twin Cities) SUPER STOP USA
- 92. Objective: When gas prices are scheduled to go up, Super Stop owner Tony Donatell knows far in advance SUPER STOP USA
- 93. Objective: He also knows that if customers are alerted of price hikes in advance, they will make it a point to fill up SUPER STOP USA
- 94. Objective: The key is getting a time- sensitive message out to customers that they will immediately receive and read SUPER STOP USA
- 95. Solution: Choosing the keyword GAS for text-in signups SUPER STOP USA
- 96. Solution: Leveraged online opt-ins via website SUPER STOP USA
- 97. Call-to-Action to Sign Up: “Sign up to receive a text message on your cell phone from the Super Stop before gas prices rise! It's quick, free, and easy, and gives you time to gas up before prices go up!” SUPER STOP USA
- 98. Solution: Super Stop also offers “Bonus Savings” coupons for Gas Alert participants SUPER STOP USA
- 99. Sample Message: “SUPER STOP GAS ALERT! Prices are rising to $2.99, We will follow soon. If we have already gone up, show us this message and save 10 cents/gal until 1pm tomorrow!” SUPER STOP USA
- 100. Outcome: Customer response was immediately successful. In less than 2 weeks, Super Stop amassed over 70 subscribers SUPER STOP USA
- 101. Outcome: Response rate of at least 20% with each text message blast SUPER STOP USA
- 102. Outcome: Customer word-of-mouth has also been effective to generate signups SUPER STOP USA
- 104. Where They Started: Prairie Pizza, a Domino’s franchise located near the University of North Carolina Charlotte with 25,000 enrolled students DOMINO’S PIZZA FRANCHISE
- 105. Identified Target Audience: “Students who like pizza, who are price driven, and can be swayed” DOMINO’S PIZZA FRANCHISE
- 106. Identified Target Audience: Attract them to Facebook group where he promoted offers to interested students DOMINO’S PIZZA FRANCHISE
- 107. What They Did: They created a new ad for arena displays offering free pizza to anyone who texted “49ER to 313131” DOMINO’S PIZZA FRANCHISE
- 108. What They Did: They received this response “To get FREE pizza join our facebook group at UNCCDominos.com once you join post a message (I GOT A TEXT) & you will get FREE pizza code Reply STOP 49ER 2 Optout” DOMINO’S PIZZA FRANCHISE
- 109. What They Did: Roughly 10% of the 3,000 students attending the game texted in within a few minutes – and another 5% did so by the end of the night – resulting in nearly 600 opt-ins DOMINO’S PIZZA FRANCHISE
- 110. What They Did: Approximately 350 students had joined the Facebook group by the morning. Nearly all of them redeemed the offer DOMINO’S PIZZA FRANCHISE
- 111. What They Did: This proves that texting would be dramatically more effective at driving conversions than simply displaying a URL DOMINO’S PIZZA FRANCHISE
- 112. What They Did: Throughout the semester they sent marketing blasts like: “49er Fans get 50% OFF ALL MENU PRICE PIZZAS & Bread Sides All day TODAY for playoffs! Coupon Code (FACE50).Call us at -------” DOMINO’S PIZZA FRANCHISE
- 113. What They Did: That particular message reached roughly 500 or so students, resulting in 125 additional orders. The cost of sending the message = $25 They spent $125 on SMS marketing, resulting in several hundred orders DOMINO’S PIZZA FRANCHISE
- 114. DOMINO’S PIZZA FRANCHISE – WHY SMS MARKETING WORKED
- 115. SMS Marketing accomplished 2 goals: Growing their Facebook group and Sell more pizza DOMINO’S PIZZA FRANCHISE
- 117. Did you guys enjoy the session? QUESTIONS AND FEEDBACK
- 118. Have a Good Day and Take Care Everybody See You Next Time! QUESTIONS AND FEEDBACK