1.
See what your friends are AppTo
May 2012
www.sqwady.com

2.
Google Play has tons of apps.
How do you choose?
• Featured lists are not enough and mostly
biased.
• What are your friends using?
• What’s new and trendy?

3.
- Social App Discovery
Discover apps by:
• What your friends have and
what they tend to use.
• What was recently installed in
your community.
• Follow popular blogs and
social networks.

4.
- Community
Share your opinions
• Publish your favorite apps.
• Discuss apps with your
friends.

5.
- Privacy Counts
Your privacy is being kept
• Only statistical information is
shared.
• AppTo does not show
explicitly which person has
which app.
• Use Facebook authentication
for secured login.

6.
- Notifications and Points
Keep up to date
• Get notifications when
friends joined, commented,
or installed an app
• Get points by:
– Being the first among your
friends to install an app
– Having your friends follow you
– Publishing your favorite apps

7.
- Statistical View on Apps
• How many of your friends
have an app.
• How frequently do they use it.
• How often do you use it.

8.
- Additional Features
• Track your personal usage.
• Comment on apps and see comments from your friends.
• See tweets about apps.
• Get notified about new versions.
• Link to Google Play store for quick installation.

9.
- Behind The Scenes
• App rating algorithm based on:
– Popularity among friends
– Real usage data (not only # installations)
– Recent installations
• Automatic scan of public resources:
– Twitter
– Facebook
– Popular Blogs
– Google Play

10.
- Business model
• Advertise apps on AppTo
• Build community around Android apps

11.
- Competition
• Competition types:
– Social app discovery: AppAware, AppBrain, AppsFire, Appreciate
– App Sharing Lists: Share Apps, ShareMyApps, Apps Share
– Alternative markets: Chomp, Best App Finder, Best App Market,
Moba
• How are we better:
– Rating algorithm based on real usage.
– Privacy is kept - no explicit sharing.
– Intuitive user interface.
– Automatic scan for apps in social media.

12.
About SQWADY
Eyal Flato
Co-Founder & Chief Executive Officer
Eyal has more than 17 years of experience in software development and software development management. Prior to founding
Sqwady, Eyal served five years as R&D Manager and VP of R&D at Plataine, a developer of advanced manufacturing solutions.
Prior to that, Eyal was a software team leader at Kodak (NYSE: EK) and served in an elite intelligence unit in the Israel Defense
Forces as head of a technological R&D section. Eyal has a B.Sc. in Computer Science and Mathematics (1997) and M.Sc. in
Computer Science (2000) from Tel Aviv University.
Adar Shtainhart
Co-Founder & VP of Product Management
Adar has more than 12 years of experience in software and algorithm development. Prior to founding Sqwady, Adar was a senior
developer at Plataine, developing large scale software projects for traditional industry. Prior to that Adar was a developer of
mobile applications at Samsung (005930:Korea SE). Prior to that Adar led an image processing and algorithms development team
in an elite intelligence unit in the IDF. Adar has a B.Sc. in Computer Science and Mathematics (1999) and M.Sc. in Computer
Science (2006) from Tel Aviv University.
Eran Huberman
Co-Founder & VP of Research & Development
Eran has more than 15 years of experience in software development and software development management. Prior to founding
Sqwady, Eran managed an R&D group at Elbit Systems (NasdaqGS: ESLT) developing intelligence systems. Prior to that Eran led
R&D teams at Sandisk (NasdaqGS: SNDK) and served in an elite intelligence unit in the IDF in several roles including development
team leader and project manager. Eran has a B.Sc. in computer Science (1999) and MBA (2003) from Bar Ilan University.

13.
Install from Google Play
www.sqwady.com