2. “We can use
everything”
So go on with your
organization for distribution
of my books through press
and other modern media and
Krishna will certainly be
pleased upon you. We can
use everything -- television,
radio, movies, or whatever
there may be -- to tell about
Krishna.
3. Your Online World
Website(s)
Social media presence
Virtual Temple/Classroom
Searchability
Advertising
Sales
Communications
Relationships
4. Connecting people
Connecting people to Krishna consciousness
Connecting people to your center, project etc.
Connecting people to KC resources
Connecting people to seva
Connecting people to each other
14. Going social = Two Way
Digital tools for discussing and sharing information between
people
15.
16. Some Stats
Half of US
population has
a social media
profile
About 1/3 on
Facebook
17. Engagement Plan
What will you publish?
Where will you publish?
How often will you publish?
Balance content types
Integrate with traditional channels
Website
Newsletter
Emails
Event
RSS feed
19. Engagement Plan
o
i de
h V
P us
CONTENT TABS
• Wall Posts
CONTENT TOPICS • Status Updates
• Relevant news • Photos
• Volunteer activities • Videos
• Events • Notes/Blog
• Spiritual Education • Events
• Donate opportunities • Cause
• Discussions
Pu
sh
Ph
ot
os
20. Engagement Plan
o
i de
h V
P us
CONTENT TABS
• Wall Posts
CONTENT TOPICS • Status Updates
• Wildlife Release • Photos
• Wildlife Intake • Videos
• Notes/Blog
Automated
• Education
• Events • Events
• Donate • Cause
• Discussions
Pu
sh
Ph
ot
os
21. Engagement Plan
o
i de
h V
P us
CONTENT TABS
• Wall Posts
CONTENT TOPICS • Wall Status Updates
• Relevant news • Photos
• Volunteer activities • Videos
• Notes/Blog
Automated
• Events
• Spiritual Education • Events
• Donate opportunities • Cause
• Discussions
Pu
sh
Ph
ot
os
Feed facebook conversations with your stakeholders to website to close the loop
22. Facebook Places
Fan Pages
Groups
Events
Causes
Questions
Apps
26. Custom design your Fan page
Post as your official Fan page not your personal page
Post updates during “Prime Time”
Love photos and video
Integrate your website and other applications
enhancement and expansion of the BBT’s electronic media, especially Krishna.com, the world’s most popular Vaishnava website Since 1997 talented support of many second-generation Krishna devotees, Krishna.com has grown to be the world’s leader among websites dealing with various approaches to Vedic philosophy and culture. Over 3,600 people visit Krishna.com every day (54% of these people are brand new visitors)
- The Web and all its connected devices as one global platform of reusable services and data - Data consumption and remixing from all sources, particularly user generated data - Continuous and seamless update of software and data, often very rapidly - Rich and interactive user interfaces - Architecture of participation that encourages user contribution
