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The Power Law of Social Media: What CIOs Should Know
- 18. Acquaintance
Social association between people, acknowledging the existence
and attributes of the other
The first stage of several forms of social phenomena like
influence, trust, cooperation, etc.
Increasing levels of acquaintance imply increasing levels of
knowledge about the other party
Acquaintance directly affects the availability heuristic in
building mental models
Acquaintance networks form the basis for several social
phenomena like hiring, dating, doing business with, etc.
DQLive 2013, Mumbai, India, Dec 11 2013
- 37. References
[BH 04] Claus Bundesen, Thomas Habekost. Attention. In Lamberts, K.
Goldstone, R. (Eds.) Handbook of Cognition, SAGE Publications, 2004.
[GoldHaber 97] Michael H. Goldhaber. The Attention Economy and the Net. First
Monday, Volume 2, Number 4 7 April 1997.
[Granovetter 73] Mark S Granovetter. The strength of weak ties. American
journal of sociology (1973): 13601380.
[EK 10] David Easley, Jon Kleinberg. Networks, Crowds and Markets: Reasoning
about a Highly Connected World. Cambridge University Press, 2010.
[Sri 06] Srinath Srinivasa. The PowerLaw of Information: Life in a Connected
World. Response Books, Sage Publishers, 2006.
DQLive 2013, Mumbai, India, Dec 11 2013