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Top 7 GOLDEN RULES of management
L K Gupta
How you coach the new recruits, how you teach them and how you get the work done by them will help
shape their careers and lives
This is the season when new management graduates start with new employers, carrying aspirations in their hearts
and a spring in their step. Among them will be the leaders of tomorrow's corporate India, possibly the front pagers of
tomorrow. The corollary to this is that, this is also the time when managers in our corporate world get the additional
responsibility to set new recruits on the growth path they aspire too.
It is huge responsibility when you think about it -- how we coach them, how we teach them and how we get work
done by them will shape careers and lives.
So, I thought about my last 21 years in the industry and tried to recall what worked for people around me, and often
times for me. If your job involves managing younger employees, are you promoting these values and practices? And
if you, dear reader, are a new recruit, I'd urge you to consider a few of these thoughts.
1. Think consumer first
From Mahatma Gandhi to P&G to LG, they've all laid emphasis on consumer-oriented thought process. In fact, the
going slogan at P&G is 'Consumer is Boss!' I've found that the murkiest of situations become clear and solutions
emerge if we look at things from our consumer's point of view.
Whether it is product development, advertising, promotions and even finance policies, thinking for consumer will give
you winning ideas.

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It is, though, easier said than done because you need an insight into how consumers think and behave before you
can claim to be consumer oriented. So, build a habit of devoting time and resources to understanding your
consumers. It never fails!
2. Have an opinion
However new you are, or inexperienced your junior is, there must be a culture of diverse thinking. Differences of
opinions are the fountainhead of ideas and innovation. So, at the risk of sounding stupid, do cultivate and give your
opinion.
It means being fact-oriented, interpreting the facts to arrive at a judgment and then having a view of how things must
go. Not only is it right for the company, but it also gets you noticed as a sharp guy who puts his neck out.
3. Collaboration is the name of the game
Most old hands will tell us that management is the art of getting others to do what you want to be achieved. Well, it's
true, but it takes two to play the game!
Almost all major projects in an organisation require people from different streams and functions to come together and
produce the required results. Many times it is by design, but quite often it's implicit though not spelled out.
Your objective from the beginning should be like this: to be the person who collaborates, communicates, coordinates
and cooperates across functions. The more you help others achieve their objectives, the more you'll find them
collaborating with you.
You'll find information coming to you faster, you'll see obstacles and red tape being cut down better, and in general
you'll discover stress-free working relationships. Warning: don't think writing a lot of emails will help you do this.

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4. Take on more than your role and responsibility
When I'd just joined Gillette in the 90s, my boss made me sit in on almost all the meetings that he went to for the
next three months. Whether or not my expertise in research or media was needed, he just exposed me to the work of
departments like logistics, purchase, manufacturing, even legal.
That opened the doors of learning for me, and when the time came I was able to go beyond the call of my stated R&R
and get my hands on new things to do and help other departments with my skills. Thus, for instance, I conducted a
vendor satisfaction study for our manufacturing and materials department using some complex research tools with no
help from any research agency.

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To date, the department head remembers me for that. Voluntary participation in cross-functional teams is a great way
to start. Not only does it put your learning curve on a steep incline, it also signals to the management that you're the
man to be considered when new or higher assignments open up in future.
If you stay in your own little well, be prepared to be a frog that doesn't get noticed till it croaks.
5. Network and navigate
It is not enough to know your work and have great skills. Every organisation has its own unique ways of 'getting the
job done'. An observant person will figure out the key processes, the cultural buttons and the key personnel pretty
fast.
These will show the way, the 'network' one must make to get work done. Mind you, I'm not speaking of office politics;
I'm talking about creating strategic working relationships across all functions and departments.
Collaboration and astute understanding of how the wheels move in your organisation is crucial to your success
6. Learning mode never off
No matter how successful you might become, remember, there are more things that you don't know, that you can't
do. The changing world, newer and better skilled people will force you to acknowledge this if you shut off your
learning mode. So, stay humble even as you celebrate your successes.
I've found that reading a lot helps.

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Also, regularly chatting with co-workers with different roles than yours goes a long way. And of course, listening more
and talking less is always a wonderful idea.
7. Give respect
There should be absolutely no reason under the sun for us to not give the due respect to everyone we are in touch
with. Many times, I have seen people treat their agencies and vendors shoddily because of the 'me client' syndrome.
Believe me, no one will want to give his best effort and creativity for a client who doesn't show respect for him.
Similarly, whether it is a senior or a junior even internally, it is respect that will put wheels on your work and will open
doors. What's more, if you ever leave the company, you will be missed fondly, and welcomed back with open arms if
the need arises.
Maybe you're thinking, 'Hmm... are these then the comprehensive successful corporate behaviours?' No, they aren't.
But they, for sure, helped me! So, you can try these for yourself too.

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