Branding for Startups

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This document contains credits for various photographers who have contributed photos to Haiku Deck presentations. There are over a dozen photographers listed, each with their name and sometimes additional identifying information like a username. The document suggests being inspired to create your own Haiku Deck presentation and provides a link to get started.

Marketing Small Business & Entrepreneurship

Photo by Eva Rinaldi Celebrity and Live Music Photographer

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In line with the new SDGs, global economic melt down and falling oil prices there is a need for global collaboration to prevent a future economic crisis. Africa has very large expanse of Arable land which is underutilized, resulting from lack of funding and required resources by the small holder farmers/they don't get the required returns for their hard work. Also the required infrastructure (irrigation, road networks) to support them is also not available making them depend solely on manual farming techniques and rainfall. Moreover, the products upon harvest are either bought over from them by middlemen as they do not have access to the market, further impoverishing the farmers while the middle men make all the income or end up spoilt owing to poor storage facilities. It is imperative that the Private and Public sectors collaborate with these small holder farmers by providing the much needed resources and infrastructure and ultimately bringing their products either directly to the market or creating a buy-back system whereby the farmers are paid agreed and reasonable market prices for their products. This would go a long way in reducing poverty, hunger and also improve the economic situation of the small holder farmers as they would be earning some income for their efforts. The intervention should look into ways whereby more land can be cultivated and the production yield improved by introducing mechanized farming, good seed varieties, fertilizer and most importantly irrigation of the farm land for a guaranteed optimal yield and all year round production. A review of the Nigerian Agricultural production cycle and contribution of farming to GDP shows that the lowest income is in the first quarter which is clearly attributable to the dry season resulting in minimal yield while the third to last quarters have progressively improved yield as crops planted at the start and peak of the rainy season are harvested during this period respectively. This accounts for Nigeria's under-performing Agricultural sector by more than a 100% as our current production can be more than doubled if well organised and adequate investments and infrastructure are put in this sector. WCDF Industries Plc has formulated a PPP (Public Private partnership) Model as a potential solution for development of the Agricultural sector and diversification of the Nigerian Economy with guaranteed return on investments for all parties while still including the small-holder farmers and youths. This presentation is my final project for the WBG MOOC on Financing for Development to demonstrate the role of the Public sector in providing long term funds’ investments & favorable policies in order to crowd-in the required Private Sector investment for economic growth and achieve some of the SDGs. The presentation identifies: 1. a problem; 2. causes/limitations; 3. current situation; 4. solution; 5. future vision; 6. benefits/results of intervention

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