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Suman Palit

Marketing Plan Template S R Palit srpalit@gmail.com

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Executive summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],There should be one more section between the target market segment and the financials. This section is the HOW – how will you actually get the top line you have defined based on the product, market, competition and your value offerings This HOW will essential define the costs you will incur in operationalizing this plan and will feed into the cost side of your financials One more section is RISKS and one last one could be on IMPLEMENTATION PLAN – where you can speak about the detailed plan or give an indication of the critical activities only

Situation analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Make sure that the market analysis contains a view on the past , present and future trends and the way you structure it should lead to the answer of the question “Why is this market attractive and worth entering”

Marketing strategy… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You could consider the order Product description Target product/customer segment Pricing Branding Promotion Market research Distribution Financials Breakeven analysis Risks

Marketing strategy… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Controls & implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What This Means ,[object Object],[object Object]

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