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1. March
2013
Appcessorize!

2. Proprietary
&
Confiden;al
2

3. The
App
LifeCycle™
Management
Company
• Simplifying
the
crea;on,
deployment
and
management
of
mobile
applica;ons
•
For
some
of
the
world’s
biggest
companies
• By
providing
the
services
and
tools
to
support
our
customers
through
our
plaIorm
Proprietary
&
Confiden;al
3

4. Customers
&
Success
60
Markets
content
With
developers,
and
exper;se
1,500
Connec;ons
Between
Development
Houses
and
OEM’s,
Enterprises,
Brands
globally
4,000
Development
partners
On
every
con;nents
for
a
beQer
worldwide
integra;on
10,000
Successful
applica;ons
For
your
benchmarking
and
compe;;ve
analysis
80%
of
our
work
with
our
customers
is
repeat
business
Proprietary
&
Confiden;al
4

5. Proprietary
&
Confiden;al
5

6. Devices
• LG
Op;mus
G
Pro
• Nokia
Lumia
520
• Sony
Xperia
Tablet
Z
• Lenovo
Table-­‐tablet
Proprietary
&
Confiden;al
6

7. Networks
Proprietary
&
Confiden;al
7

8. The
Applica@on
The
periphery
is
becoming
more
intelligent
as
Storage
and
Processing
power
develop
faster
on
the
device
than
network
transmission
Storage
Hitachi’s
law
Storage
doubles
every
12
months
Processor
Moore's
law
Doubling
of
processing
speed
every
18
months
Applica@on
Economy
Networks
4G
penetra;on
s;ll
only
at
14%
Web
&
Cloud
Consumers
are
moving
away
from
the
Web
to
Applica;on
where
they
get
a
beQer
user
experience
and
more
flexibility
Proprietary
&
Confiden;al
8

9.
Being with customers
all the time in the
right context
Proprietary
&
Confiden;al
9

10. Businesses
going
mobile
and
not
the
mobile
business
Proprietary
&
Confiden;al
10

11. Mobile Web vs Native Apps
Native Apps Web Apps
Internet access Not required Required
Platform/Hardware-
Device compatibility Platform-agnostic
dependent
Is content
Not on the web By default
searchable?
All of them
Access to hardware E.g. camera, gyroscope,
Through the browser
sensors microphone, compass,
accelerometer, GPS
Distribution App stores approval No hassle
Proprietary
&
Confiden;al
11

12. “Apps are for loyalists
and
mobile web is for
customer acquisition”
Proprietary
&
Confiden;al
12

13. 7:2
“Apps are
winning”
85%
Proprietary
&
Confiden;al
13

14. Applica@ons
are
exploding
across
industries
250
Publicly
Available
Apps
(End
2012)
200
150
No.
of
Apps
100
50
0
Automo;ve
Industrial
Media
Hotels
Proprietary
&
Confiden;al
14

15. A
Single
Hotel
18+
apps
800,000
downloads
Universal
Remote
Control
Proprietary
&
Confiden;al
15

16. A
Single
Product:
a
Lightbulb
You
can
either
appcessorize
it
Proprietary
&
Confiden;al
16

17. A
Single
Product:
a
Lightbulb
Or
Api-­‐fy
at
the
core
Proprietary
&
Confiden;al
17

18. A
Single
Product:
a
Lightbulb
You
s;ll
need
to
manage
Partners,
Apps
and
API’s
Proprietary
&
Confiden;al
18

19. For
a
whole
Industry:
Automo@ve
You
can
either
appcessorize
it
Proprietary
&
Confiden;al
19

20. For
a
whole
Industry:
Automo@ve
Or
Api-­‐fy
at
the
core
Proprietary
&
Confiden;al
20

21. For
a
whole
Industry:
Automo@ve
And
then
you
need
to
manage
Partners
&
Apps
Applica;ons
Partners
Proprietary
&
Confiden;al
21

22. Apps,
Ads
&
Engagement
Proprietary
&
Confiden;al
22

23. Scale
it!
Complexity
Comes
with
Complexity
-­‐ brand
damage
-­‐ increased
cost
-­‐ longer
;me
to
market
-­‐ IP
leakage.
s
nguage
r
of
La
Numbe s
of
P laSorm
N umber
ersity
Applica@on
div
Number
of
Apps
Proprietary
&
Confiden;al
23

24.
Unilever acknowledges
that it needs to
partner to deliver
local relevance.
Proprietary
&
Confiden;al
24

25. Integra@on
is
the
key
Proprietary
&
Confiden;al
25

26. End
2
End
Service….thought
through
Proprietary
&
Confiden;al
26

27. THE
FUTURE
-­‐
AR
Google
Glass
Proprietary
&
Confiden;al
27

28. THE
FUTURE
:
Connected
Home,
Connected
Devices
Proprietary
&
Confiden;al
28

29. CEO
/
EXICON
Stefan
Rust
stefan@exiconglobal.com
WEBSITE
www.exiconglobal.com
Transforming business by Application
Proprietary
&
Confiden;al
29