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This summarizes the broad aims that we have for our publishing operation.
367 peter binfield
Committed to making the world’s scientific and medical literature a public resourcePLoS ONE and the rise of the Open Access Mega Journal Peter Binfield, Publisher PLoS, email@example.com www.plos.org
Who are the Public Library ofScience?• Eight years old and the largest not-for- profit Open Access publisher• The publisher of 7 Open Access journals including PLoS ONE• Staffed by professional publishers from the likes of Nature, BMJ, Springer etc• Based in San Francisco, and Cambridge UK• Self Sustaining since late 2010 www.plos.org
The Public Library of Science – our publishing strategy• Establish high quality journals – put PLoS and open access on the map• Build a more extensive OA publishing operation – an open access home for every paper• Make the literature more useful – to scientists and the public – accelerate science www.plos.org
PLoS BiologyOctober, 2003 PLoS Medicine October, 2004PLoS Community JournalsJune-September, 2005 October, 2007 PLoS ONE December, 2006 www.plos.org
PLoS ONE’s Key Innovation –The editorial process• Objective Editorial criteria – Scientifically rigorous – Ethical – Properly reported – Conclusions supported by the data• Editors and reviewers do not ask subjective questions such as: – How important is the work? – Which is the relevant audience?• Everything that deserves to be published, will be published – Therefore the journal is not artificially limited in size• Online tools are then used to evaluate, sort & filter the content after publication, not before www.plos.org
What else is different?• Scalability – each submission ‘pays for itself’ – the journal itself benefits from ‘economies of scale’ (e.g. it only peer reviews papers once; it presents all content in a single online environment)• Inclusive scope – all of science and medicine• Encouraging discussion and debate – on PLoS ONE: Commenting, Rating and Annotation – elsewhere: Editorial Board discussion forum; EveryONE blog; Twitter; FriendFeed; Facebook www.plos.org
The ‘Open Access Mega JournalFirst, some statistics. There are: • Approx 10,000 publishers • Publishing approx 25,000 journals • Which publish approx 1.5 million articles per year (almost 1 million of which appear in PubMed) • In an industry which historically changes very slowly www.plos.org
The ‘Open Access Mega Journal can be defined as:1. Very very large – Publishing thousands of articles per year – and benefiting from economies of scale1. Open Access – Because no one will pay a subscription fee for a journal that large (and growing that fast) – and using an OA Business Model where each article pays for its own costs1. (Preferably) without any ‘artificial’ constraints on its ability to grow – For example, a desire to only publish ‘high impact; www.plos.org papers
Publications by PLoS ONE per quartersince launch
PLoS ONE – statisticsYear Annual Annual % of Annual Submissions Publications PubMed2007 2,497 1,231 0.16%2008 4,401 2,723 0.34%2009 6,734 4,310 0.52%2010 13,567 6,784 0.7%2011 >22,000* >12,000* ~1.5%**Projections for 2011• By publication volume, PLoS ONE was the largest journal in the world in 2010, and will be the largest by a factor of 2-3 in 2011 www.plos.org
“Open Access Mega Journals” – One Name, Two Flavours• ‘Clones’ of PLoS ONE (not selective) – SAGE Open – BMJ Open – Scientific Reports (Nature) – AIP Advances (Am Inst Physics) – G3 (Genetics Soc of America) – Biology Open (Company of Biologists)• ‘Pseudo-Clones’ of PLoS ONE (probably selective) – Physical Review X (Am Physical Society) – Open Biology (Royal Society) – Cell Reports (Elsevier, Cell Press) www.plos.org
The Conclusions…• The ‘full’ PLoS ONE model is wildly successful – On current trends, PLoS ONE will be publishing 3% of the STM literature in 2012• Major publishers are rapidly launching PLoS ONE clones• Some others have held back from the full PLoS ONE model, but have still launched ‘OA MegaJournals’ – For various reasons, it remains to be seen if this model will be as successful• Rumour has it that many others are in the works… www.plos.org
The Conclusions…• I believe we have entered the era of the OA mega journal – Such journals can choose to be selective, or not – From early trends, they will mostly form around large disciplines and attempt to ‘own’ entire fields of science – They will grow rapidly!• The opportunity to launch new OA mega journals is now – Some basic modeling predicts that in 2016, almost 50% of the STM literature could be published in approx 100 OA mega journals… www.plos.org
The Consequences…• Content will rapidly concentrate into a small number of very large titles• Filtering based solely on Journal name will disappear and will be replaced with new metrics• The content currently being published in the universe of 25,000 journals will presumably start to dry up• There are many open questions… www.plos.org
Peter BinfieldPublisher, PLoS ONE and theCommunity Journalshttp://www.plos.orgemail: firstname.lastname@example.org: @p_binfield www.plos.org
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