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www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                           1
This is a link to Vol.1 Mauritius & Rodrigues Island
www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                            2
The Next Indian Ocean Islands –
Travel Guide Book Series & Destination Marketing Partner

Welcome to Santosha          Guides –        “A Touch of Local Experience”
We aim to provide a unique guide that offers a SUN SEA SAVING Discount Card + International
Phone Card and 10 Postcards for only $100 including advertising opportunities in the guide, the
website, our blog and social media pages

The idea is to create a Brand and all the digital platforms, including a smart tablet
publishing where advertisers and travellers can communicate, share their holiday experience and
save with our Travel Discount Card. Vol.1 Mauritius & Rodrigues Island is now complete and we
are eager to get it published, distributed and made available on IPads, Kindle and Smart Phones

We are looking for one silent investor to bring it to life. In mind that this investment will
not only be duplicated in 6 other islands but in aim to be the leading Indian Ocean Island
Destination Marketing Company. We are working towards achieving the Indian Ocean
Island leading travel guide and travel discount card

                www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                           3
The Concept, Branding & Partners
The concept behind Santosha Travel Guidebook is to unify the Travel & Tourism
community through a “Brand” they can relate to

Once the Brand is recognised and established we will then be able to network with
key Travel & Tourism Players, build relationships, negotiate vital discounts and collect
local information to share with all the internet savvy Indian Ocean Islands Travellers &
Tourism Partners. After successfully completing Santosha Guides Vol.1- 6, we have a
2nd product SANTOSHA TOURS that would offer local personalised tours such as
coastal and scenic drive around Mauritius to start, with the intention to offer licenses
to other islands

We also have a 3rd product which could be interesting for all 3 parties to consider
investing in (click on link) - SANTOSHA ISLAND is a local Surf Wear Clothing Brand. We
have granted them the permission to launch a Trademark in exchange of a Billboard,
use of office space and stores to sell and market the Santosha Guides & Tours




               www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                 4
The Travel Discount Card – Sun Sea & Savings




 www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                            5
The Local Marketing & Partners




The Local Headquaters of SANTOSHA ISLAND & Strategic Billboard in TAMARIN since Jan
(2009)        www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                          6
The Aim, Goal & Social Followers
We are now seeking the “Seed & Working Capital” to establish the “Brand” and “STAUB
Marketing” as the next Indian Ocean Islands “Best Travel & Tourism Marketing Partner” to
service both Tourists and the Tourism Services

Our Aim:
 To become the Number One Indian Ocean Destination Marketing company


Our Goal:
 Provide the best ROMI for the Travel & Tourism Players and great local information including
    an international phone card and discounts (Sun, San & Savings Travel Discount Card) for the
    Travellers

Our Social Followers:
 1000’ s of Locals Tourism players including Ministers and the Seychelles President are
    following us on Facebook, Twitter and LinkedIn
 We also have a Group on LinkedIn – Indian Ocean Island Travel & Tourism Network (Click on
    Link)


              www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                    7
The Immediate Requirements

   Develop our own smart tablet publishing and market to the IPads and Smart
    Phones

   Upgrade our digital advertising opportunity on the website and start the SEO on
    Santosha Guides and other 15 keywords rich domain name to be on 1st page
    Google.com

   Produce & distribute 100,000 Guides Vol.1 MAURITIUS & RODRIGUES ISLAND

   R&D of Vol.2-6

   Produce 1Million Postcards +100,000 Travel Discount Card package it with
    100,000 International phone card to be included in Vol.1


             www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                            8
The Long Term Goals

   Set-up SANTOSHA TOURS (Website, Online Booking & Logistics)

   Market STAUB Marketing Pty Ltd – sSs Productions as an Innovative Tourism Marketing
    Company and Destination Marketing Expert in the region

   Secure SME “Key Strategic Tourism Marketing accounts”

   Develop an exit strategy to sell the Co Ltd when we are well established

   Invest the ROI from Vol.1 in “Santosha Island Clothing” for an international commercial
    Surf Wear Brand. The company already has two existing shops

   Develop the brand www.santoshaislandclothing.com as an International Surferwear
    and Windsurf / Kitesurf Sponsor


              www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                 9
The Target Market
    To create a Travel Guidebook Series, an Internet Marketing Site and Local Tours targeting 10% of
     1.2Millions visitors to Mauritius & Rodrigues Island a Year. MAURITIUS TOURISM PROMOTION
     AUTHORITY is gearing up for 1.5Million visitors to Mauritius by 2015

    Why invest in Mauritius? We are the fastest growing economy in Africa with the highest GDP per capita.
     Last year 200,000 South African, French and UK made Mauritius Island their new HOME

    Duplicate Vol.1 and apply it to the other 6 major Indian Ocean Islands

    According to the WTO by 2015, 9 Million tourists will travel to discover the Indian Ocean Islands

    SG will be ready to provide them with a generic simple to use e-book, hard copy, international phone
     card, 10 postcards within and a Travel Discount Card (Sun/Sea &Savings) with precious “Local
     Knowledge”, “Discounts” for Travellers and “Creative Advertising Solutions” for the Tourism Services

    Published 6 separate Travel Guidebooks:
     Vol. 1 Mauritius & Rodrigues (Sep2011) – READY TO BE PUBLISHED
     Vol. 2 Reunion (Jan2012)
     Vol. 3 Seychelles (Mar2012)
     Vol. 4 Maldives (Aug 2012)
     Vol. 5 Madagascar (Dec2012)
     Vol. 6 Zanzibar (Jan2013)

By 2015 SANTOSHA GUIDES will have 6 travel Guidebooks to target the 9 Million Visitors - 10% Penetration.
                 www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                                   10
The Company Vision
   A one stop shop “Creative Advertising Solutions” for the INDIAN OCEAN ISLAND
    TOURISM INDUSTRY –including: Sustainable, Eco & Sports Tourism Service
    Providers – Small to Medium Enterprise with a fair ROMI*Return on Marketing
    Investment

   Offer the latest Marketing Tools in Social Media, Digital Tactical Campaigns and
    key local Billboards on the Islands to further establish “The Brand”

   Create a “New Wave of Information about Local Cultures, Sports Tourism &
    Events, and Environmental Issues with the alarming Global Warning”
    Q’s : The Maldives is sinking does everyone knows when and how long we have
    left?

   Santosha is also agreeing in giving back by contributing 1% of the annual
    turnovers to 1% for the planet organisation - www.onepercentfortheplanet.org




             www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                             11
Unique Selling Proposition & Mission
Statement
Unique Selling Proposition (USP) :
    1 Travel Guidebook with unique local stories, pictures and genuine local tours
    1 Travel Discount Card $2000 worth of Discounts & Freebies
    10 Postcards
    1 International phone card (Rs1000)
For only US$100.00

Mission Statement :
Become the Number Tourism Marketing Company in the Indian Ocean Islands – secure advertisers
and assist with their immediate marketing needs

      “JOIN SANTOSHA GUIDES TODAY TO SECURE A BETTER TOURISM INDUSTRY TOMMOROW”

After completion of SG, the next phase is to master the Content Tourism Marketing build blogs for
these keyword rich domains -www.themauritiushotels.com, www.themaldiveshotels.net
,www.theseychelleshotels.com (click on link)


                 www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                            12
The Proposed Action Plan
   Contract Razor Brand Agency to redesign and develop the strategy to market
    Santosha Guides to the Indian Ocean Islands (Tactical Campaign + EDM +
    Website Booking System)
   Purchase our own Smart Tablet Publishing & develop an Mobile App
   Set up the Online Competition Win a Trip To The Indian Ocean Islands in 2012
    and a digital advertising campaign on Global Distribution System (GDS)
    including EDM with Razor Brand Agency for a Global Destination Marketing
   2012 relocate to MRU to establish a Sales & Marketing Team, direct call cold,
    generate leads through personal and industry contacts
   Jan 2012: R&D Vol.2/3 – Relocate to Reunion 3 months R&D, Sales &
    Marketing & 3 months in Seychelles
   July 2012: Publish Vol.2/3
   Aug 2012: R&D Vol.4 Maldives
   Nov 2012: Publish 4
   Dec 2012: R&D Vol.5/ 6 Madagascar & Zanzibar
   May 2013: Publish Vol.6


            www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                        13
The Operation
                                                   S.Staub
                                              CEO/ Managing
                                                 Director




                                                                  Finance Mgr &
                            1 BDM                                    Solicitor




      Copywritters –
    Mauritius, Reunion,             1 Sales/ Marketing            1 Mini Driver for
    Maldives, Seychelles,           Team/Receptionist              Santosha Tours
       Madagascar


       www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                      14
Tourist Arrival Forecast by MTPA –
Mauritius Tourism Promotion Authority




                                        Year 1 -2012         Year 2 -2013            Year 3 -2014    Year 4 -2015
     No of Tourist
       Arrivals                          1,200,000            1,300,000                1,400,000      1,500,000


  1% Penetration                          12,000                13,000                     14,000      15,000


  5% Penetration                          60,000                65,000                     70,000      75,000


  8% Penetration                          96,000               104,000                     112,000     120,000


 10% Penetration                          120,000              130,000                     140,000     150,000


 12% Penetration                          144,000              156,000                     168,000     180,000


                                www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                                         15
Short Term Goal – 1% Penetration by Yr1

                         Year 1 -2012           Year 2 -2013               Year 3 -2014   Year 4 -2015


  1% Penetration            12,000                 13,000                    14,000         15,000

      E-Book
       At $ 4              $48,000                $52,000                   $56,000        $60,000
   Hardcover + 10
     Postcards
       At $ 45            $540,000               $585,000                  $630,000       $675,000
HC + Travel Discount
Card/ 10 Postcards &
    phone card
      At $ 100            $1,200,000            $1,300,000                 $1,400,000     $1,500,000



                www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                            16
Long Term Goal – 10 % Penetration by Yr 4
                         Year 1 -2012         Year 2 -2013         Year 3 -2014   Year 4 -2015


 10% Penetration            120,000              130,000              140,000       150,000

       E-Book
        At $ 4            $480,000             $520,000             $560,000      $600,000
  Hardcover + 10
     Postcards
       At $ 45              $5.4M               $5.85M                $6.3M        $6.75M
HC + Travel Discount
 Card/ 10 Postcards
   & phone card
      At $ 100              $12M                 $13M                     $14M      $15M


 * This Graph is based on 10% penetration of Vol.1 Mauritius & Rodrigues Only - We are
 gearing up to cover 6 Indian Ocean Islands with a total of 9M visitors by 2015.
               www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                        17
Sales Forecast - Vol.1 Mauritius & Rodrigues

                          Year 1 -2012            Year 2 -2013            Year 3 -2014    Year 4 -2015

  BASE ON 1.2M
   TOURISTS TO
    MAURITIUS                  1%                      5%                        8%          10%

E-Book Global Sales
        $4                   $48,000                $240,000                   $384,000     $480,000



HC + Postcard $45           $540,000                  $2.7M                    $4.32M        $5.4M

HC + Postcard + TDC
+ Phone Card $100          $1,200,000                  $6M                      $9.6M        $12M



                    www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                             18
Vol.1 Mauritius & Rodrigues Sales
Forecast
Option 1- E-Book Only:
 Yr1- 1% MP 2012: 12,000 x $4=$48,000
 Yr4- 10% MP 2015: 150,000 x $4=$600,000


Option 2- HC + TDC + POSTCARDS:
 Yr1- 1% MP 2012: 12,000 x $45=$540,000
 Yr4-10% MP 2015: 150,000 x $45= $6.75M


Option 3- HC+TDC+ PHONE CARD+ POSTCARDS:
 Yr1-1% MP 2012: 12,000 x $100 = $1.2M
 Yr4-10% MP 2015: 150,000 x $100 = $15M


         www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                    19
Advertising Sales Forecast Vol.1 (ONLY)
Double Page:      Rs750,000           $32 608
x 25=
                                                               Travel Guidebook Vol.1
Full Page: x      Rs2 Million         $86,956
100=                                                            Advertising Revenue:
½ Page: x         Rs2.5 Million       $108, 695
200=

¼ page: x         Rs550,000           $23, 913                 Rs 7.5 Million
100=
                                                                (AUD$328,258)
Listing: x 500    Rs 1,75             $76, 086
=                 Million




 www.santoshaguides.com – www.santoshaguides.blogspot.com                        20
Web Banner
   (Top)
 Rs48,875                                                     Website Revenue Yr1
   X10=              Rs 488 750            $21, 250
                                                              Rs13,738,750 (AUD
 Web Banner                                                    $597,337)
  (Bottom)
Rs22,500x 100      Rs2.25 Million          $97,826
                                                              Only will apply after
                                                               12th month of Sales &
    Web
  Logo/Link
                                                               Marketing and organic
Rs22,000x 500           Rs11M             $478, 260            traffic from SEO




www.santoshaguides.com – www.santoshaguides.blogspot.com                       21
SANTOSHA GUIDES Vol.1 -6 ADVERTISING
ADVERTISING REVENUE               Yr 1-2012          Yr2-2013            Yr3-2014        Yr4-2015

Vol.1 - Mauritius & Rodrigues     328,258            328,258             328,258         328,258

Vol.2 – Reunion                     R&D              328,258             328,258         328,258

Vol.3 – Seychelles                  R&D              328,258             328,258         328,258

Vol.4 – Maldives                    R&D         Sales & Marketing        328,258         328,258

Vol.5 – Madagascar                  R&D         Sales & Marketing        328,258         328,258

Vol.6 – Zanzibar                    R&D          Sales & Marketing   Sales & Marketing   328,258


WEBSITE ADVERTISING                                  597,337             597,337         597,337
Total                             328,258            1,582,111          2,238,627        2,566,885




   www.santoshaguides.com – www.santoshaguides.blogspot.com                                     22
Sales Forecast - Yr4
    We can estimate with 6 Travel Guidebooks base on a 10% market penetration
     of 9M Visitors to the INDIAN OCEAN ISLAND at an average sale of HC only:

      900,000 x $45= AUD $40,500,000
     *Dbl this figure for Option 3 include: HC + TDC + PHONE CARD + POSTCARDS
     is marketed as the Premium Products

    + Annual Website Advertising Revenue = AUD $597,337/yr
    + Annual Travel Guides Advertising Revenue = AUD $1,969,548/Yr

    GROSS TOTAL = AUD $43,066,885 (Web + Vol.1-6 Advertising)
     * Not including SANTOSHA TOURS, SANTOSHA ISLANDS ROI

*AUD$1 = Rs33.5 (subject to exchange rate)




                  www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                             23
The Budget Required
Yr 1 - $2,500,000 SEED CAPITAL
 Launch SANTOSHA GUIDES Vol.1 and R&D of Vol.2-6 ($2M)
 Set-up SANTOSHA TOURS ($500K)
 Invest in local partners SANTOSHA ISLAND CLOTHING Get 60% of ROI – Look after
     his Sales & Marketing, Take advantage of the Surf Wear Global Market USA,
     AUSTRALIA, INDONEASIA, EU and other Islands (INVESTMENT PRICE NOT
     INCLUDED IN THIS PROPOSAL)
Yr2 - $500,000 WORKING CAPITAL
 Brand STAUB Marketing as Number One Tourism Marketing Co Ltd
 Develop a new Print & Online Magazine for a major Airline or Hotel Magazine
 Franchise SANTOSHA TOURS in other Islands, sell concept and give leads
 Invest in SANTOSHA ISLAND for a Global Surf Wear *Open to negotiation


Total Investment: USD $3,000,000 for a 58% Profit Share
ROI - Sales Forecast of 6 Travel Guides Books AUD$40,500,000 in 4yrs (2015)
+ Advertising revenue – AUD$2,566,885 *Based on the target projected
             www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                          24
Legal & Business Procedures
   Setting up the SANTOSHA GUIDES & TOURS Co Ltd to be
    managed by STAUB Marketing Pty Ltd as a separate entity

This includes:

   The Business Registration, Co Ltd @ The Registrar of Mauritius
    of Companies Ltd
   Office setup, vehicle and a minibus and all offline and online
    marketing
   Appointment of an Attorney at Law for SANTOSHA GUIDES
   Annual Book-keeping & business management by
    www.razorbusinessmanagement.com


           www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                      25
Trademark & Domain Names

   Business name Santosha Guides & Tours Co Ltd

   IP Australia & Marcaria Trademark Class 16 (Travel
    Guide & Calendars)

   www.santoshaguides.com
   www.santoshatours.com
   www.santoshaislands.com
   www.santoshaislandclothing.com
   www.santoshamagazine.com


          www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                     26
Overheads: Yr 1-Yr 4


   Salaries | Referral | Commission | Affiliate Program
   Investors Annual ROI & Profits Share
   Vehicle Purchase & Maintenance Cost of Fleet
   Running Cost - Licenses| Fuel |Electricity| Phone|
    Internet
   Marketing Budget
   Publishing Cost Vol.1-6
   R&D Budget Vo.2-6
   1% Net Revenue For The Planet
    www.onepercentfortheplanet.org
          www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                     27
The Publishing & Distribution Expenditures
 Vol.1 MAURITIUS & RODRIGUES ISLAND 100,000 Print &
  Distributed worldwide - $2M
 40,000 FREE for a Global Branding to Major Travel & Tourism
  Players.
 Sell 60,000 @$45 = $2.7M + Royalties to Amazon.com &
  Booksurge.com (Printing on demand), 20% Commission &
  Referral Fee to partners = $540,000
 TOTAL PUBLISHING & DISTRIBUTION COST: $2,540,000
 ROMI =$160,000




          www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                     28
Marketing Plan
Distribute & Sell 60, 000 copies:
     TGR Airport Bookstores
     Local Hotel Shops
     Worldwide Libraries
40,000 FREE COPIES to Key Players:
     3 Best Mauritius Travel Agents (UK, GER, UEA)
     3 Main Mauritius Tourism Offices
     An Airline we would partner with (EMIRATES)
Online & Offline Marketing
     SEO – Microsites (100 Bookmarking) + EDM (2 E-newsletter per months)
     Local Billboard, Car Signage and Mini Van Signage
     Advertising in ISLANDER MAGASINE (6th Months)
     A classified ad in local suburban newspapers will be conducted at selected TGR (Tourism Generating
      Regions) in Germany, France, India, Australia, South Africa, UK, Italy, China, USA, Canada.
     GDS (Global Distributions System) Special Offers to drive the traffic from the Travel Agents & Booking
      System




                 www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                                  29
Marketing Cost
   Corporate ID, Print & Communication including: Billboard (12x4M) & Local
    Advertising AUD: 20,000
   Office Setup & fittings: Rs50,000/ AUD $1492.54
   Monthly Advertising in Islander (Air Mauritius Magazine) – Rs50,000/month =
    Rs300,000 (6month) / USD $8955
   Google Adwords & Search Engine Optimization –Rs335,000/ AUD $10,000/yr
   Santosha Guides Corporate ID - Rs100,500/ AUD$3000
   Website, Social Media Optimizing : Rs670,000/ USD $20,000
   1 Minibus (15 places) AUD $40,000 (2nd hand)
   1 Company Vehicle AUD $15,000
   2 Vehicles Vinyls Logo Ad display: Rs167,500 /USD $5000

   TOTAL: Rs 4.135,492.59 / AUD$ 123,447.54 / Yr1



            www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                         30
The Wages & Profit Sharing
   S.Staub Director – Rs50,000/month (AUD$1492.54/month - $17,910.45/Yr) + 40 % Profit
    Share
   Investor 1- Darren Poinen - 2% ROI
   Investor 2 - 58% ROI
   Book-keeper - Rs40,000/month (AUD$1194/month - $14,328.35/Yr)
   Solicitor – Rs35,000/month – (AUD $1,044.78- $12,537.31/Yr)
   BDM Rs20,000/month + 10% Sale Commission on achieving budget + perks (AUD
    $597/month - $7,164.18/Yr)
   Driver 1 Mini Van Rs20,000/month - (AUD $597/month - $7,164.18/Yr)
   SG Tour Guide – Rs20,000/ Month – (AUD $597 – $7,164.18/Yr)
   Receptionist/Administration – Rs15,000/month AUD $447 - $5364/Yr)
   1% Profit Share for the 1% for Planet.Org

   TOTAL STAFF SALARY: Rs200,000/month – AUD $5,970 .15




              www.santoshaguides.com – www.santoshaguides.blogspot.com
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Company Setup                                      *Approximate

Company Income Tax:

    GST on all Travel guide Books sold locally & Santosha Tours
    All Travel Guide Books sold online and via www.amazon.com/www.booksurge.com
    Tax: TBA according to sales forecast

Business & Office Equipment:

    2 x Mobile Phones: Rs20,000/ AUD$597
    1 x Laptop & Printer/Scanner: Rs100,000/ AUD $2,985
    Mobile Internet Connectivity Stick: Rs3000/ AUD $89.55
    Total: Rs123, 000/ AUD$3671.64

Overheads:

    Fuel: 10,000 x 12 month= Rs120,000/Yr / AUD $ 3.582,09
    Electricity: Rs10,000/yr – AUD $298.50/Yr
    Phone: Rs15,000 Yr – AUD $447.76
    Insurances: Rs150,000 / AUD $4, 477.61(Equity, home, business/cars )

    TOTAL: Rs295,000/Annum AUD $8,805.96



                   www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                   32
The Logistics
 1x Toyota 4x4
 1 x Toyota Mini Van

1x Toyota Mini Van: Rs1.4M
Mini Van License/Reg: Rs20,000
Maintenance: Rs100,000

1 x 4X4 Toyota Hilux: Rs 2.4M
4x4 License/Reg:Rs20,000
Maintenance: Rs100,000

Total Vehicle Cost: Rs3.6M /USD $113,432.8
Annual Maintenance Cost: Approx Rs240,000/Yr – AUD $7,164.12


          www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                     33
Our Website & Smart Tablet Publishing
   Redesign our website www.santoshaguides.com with the latest digital advertising solution
   Implement the smart tablet publishing
   Offer the latest in content tourism marketing in order to reach an online market
   Implement an online ordering system, promote on social media and via tragetd EDM for SG
    to be a winning promotional tool
   Create a series of micro sites promoting and back linking SG to main keywords so we
    dominate page 1 on Google.com within the next 12months.
   Our SEO Partners and website developers guarantees that when searching the following
    words on the internet: Indian Ocean Islands, Mauritius, Rodrigues, Seychelles, Reunion,
    Maldives, Zanzibar, Madagascar, Cheap Holidays, Hooneymooner, Spas, Golfing, Surfing,
    Windsurf, Kitesurf, Fishing, Diving, Sailing, Snorkeling, Local Accommodation, Attractions &
    Entertainment our website will show up within the first top web links and sponsored links,
    which will make us the most visible and visited website from thousands of daily requests




               www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                       34
The Author & Contributors
   Santosha Guides written by Serge Sebastien Staub together with the creative
    support of the professionals work of:

   Designers & Web: Ludovic Richard, Dan Bish from WebEcho, David Lagesse &
    Stephane Chasteaux from Aqua Signs Ltd and CapGraphics Ltd, Sarah, Gennah &
    Paul from Wildwoodcreative Ltd

   Editor: Liz Lester of Well Written, Angela Sara West (BBC Travel Writter UK)

   Images captured by photographs: Ian Regnard from Tungsten, Habit & Legall,
    Jameel Peerally, Yoann Derunes, Pascal Mamet, Antoine De Maroussem, Ludovic
    Richard and the Mauritius Tourism Promotion Authority (MTPA)




             www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                             35
Our Partners




     www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                36
Thank You For Your Time
Dear Investors,

I trust you have enjoyed this presentation and it gave you a better understanding of the ROI opportunity with SG. I have not included the
ROI on Santosha Tours as this will be a 2nd product after the completion of Santosha Guides Vol.1-6.

This brand will lead to greater projects, networks, alliances and clients.

I am based in Sydney and currently working with RAZORBRANDAGENCY.COM CEO – Didier Grossemy who is well known in the industry as
The Tourism/Hospitality Digital Expert

Razor has been working with the 3rd Largest Hotel Group “Carlsons Hotels” on their online marketing, daily EDM
and Tactical Campaigns. We are currently launching Tasmanian Life – A Lifestyle and Tourism Magazine.

We are looking forward to involving RAZOR with the website, technology and using their EDM services.

Rest assured once I secure the funds to launch SANTOSHA GUIDES & TOURS I will get at work hard to make sure we are going to
be known and regarded as the Number One Travel & Tourism Marketing Product and Company. Awards will be won so will major
Indian Ocean Tourism Contracts.

I invite you to join me on LinkedIn and my group: Indian Ocean Islands Travel & Tourism Network.

I look forward to our conversation and a great business partnership with endless possibilities in the near future.
Regards,
S.Staub


http://www.linkedin.com/in/staubmarketingltd



                           www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                                                            37
Business Referrals
Professional Educational Advisers:

   Mr Louis Geneste - Entrepreneurship Unit Controller Curtin University WA, Australia
    www.cbs.curtin.edu.au
   Mrs Alicia Castillo – CEO Wealthing Group Australia www.wealthing.com

Marketing Adviser & Partner:
 Mr Didier Grossemy – CEO Razor Brand Agency www.razorbrandagency.com

Professional Business Investors Consultants:

   Mr James Herbert – CEO JMG Wall Street New York USA / PPM editor for SANTOSHA
    GUIDES Private Angels Investors www.JMGCapitalPartners.com
   Mr Farooq Oomerbhoy – Indian Angels Network www.indianangelnetwork.com

Investors:
 Darren Poinen – Investor ($10,000) | Silent Investor | M: +61 4434 260 887




               www.santoshaguides.com – www.santoshaguides.blogspot.com
                                                                                 38

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Santosha Guides Business Plan Presentation

  • 2. This is a link to Vol.1 Mauritius & Rodrigues Island www.santoshaguides.com – www.santoshaguides.blogspot.com 2
  • 3. The Next Indian Ocean Islands – Travel Guide Book Series & Destination Marketing Partner Welcome to Santosha Guides – “A Touch of Local Experience” We aim to provide a unique guide that offers a SUN SEA SAVING Discount Card + International Phone Card and 10 Postcards for only $100 including advertising opportunities in the guide, the website, our blog and social media pages The idea is to create a Brand and all the digital platforms, including a smart tablet publishing where advertisers and travellers can communicate, share their holiday experience and save with our Travel Discount Card. Vol.1 Mauritius & Rodrigues Island is now complete and we are eager to get it published, distributed and made available on IPads, Kindle and Smart Phones We are looking for one silent investor to bring it to life. In mind that this investment will not only be duplicated in 6 other islands but in aim to be the leading Indian Ocean Island Destination Marketing Company. We are working towards achieving the Indian Ocean Island leading travel guide and travel discount card www.santoshaguides.com – www.santoshaguides.blogspot.com 3
  • 4. The Concept, Branding & Partners The concept behind Santosha Travel Guidebook is to unify the Travel & Tourism community through a “Brand” they can relate to Once the Brand is recognised and established we will then be able to network with key Travel & Tourism Players, build relationships, negotiate vital discounts and collect local information to share with all the internet savvy Indian Ocean Islands Travellers & Tourism Partners. After successfully completing Santosha Guides Vol.1- 6, we have a 2nd product SANTOSHA TOURS that would offer local personalised tours such as coastal and scenic drive around Mauritius to start, with the intention to offer licenses to other islands We also have a 3rd product which could be interesting for all 3 parties to consider investing in (click on link) - SANTOSHA ISLAND is a local Surf Wear Clothing Brand. We have granted them the permission to launch a Trademark in exchange of a Billboard, use of office space and stores to sell and market the Santosha Guides & Tours www.santoshaguides.com – www.santoshaguides.blogspot.com 4
  • 5. The Travel Discount Card – Sun Sea & Savings www.santoshaguides.com – www.santoshaguides.blogspot.com 5
  • 6. The Local Marketing & Partners The Local Headquaters of SANTOSHA ISLAND & Strategic Billboard in TAMARIN since Jan (2009) www.santoshaguides.com – www.santoshaguides.blogspot.com 6
  • 7. The Aim, Goal & Social Followers We are now seeking the “Seed & Working Capital” to establish the “Brand” and “STAUB Marketing” as the next Indian Ocean Islands “Best Travel & Tourism Marketing Partner” to service both Tourists and the Tourism Services Our Aim:  To become the Number One Indian Ocean Destination Marketing company Our Goal:  Provide the best ROMI for the Travel & Tourism Players and great local information including an international phone card and discounts (Sun, San & Savings Travel Discount Card) for the Travellers Our Social Followers:  1000’ s of Locals Tourism players including Ministers and the Seychelles President are following us on Facebook, Twitter and LinkedIn  We also have a Group on LinkedIn – Indian Ocean Island Travel & Tourism Network (Click on Link) www.santoshaguides.com – www.santoshaguides.blogspot.com 7
  • 8. The Immediate Requirements  Develop our own smart tablet publishing and market to the IPads and Smart Phones  Upgrade our digital advertising opportunity on the website and start the SEO on Santosha Guides and other 15 keywords rich domain name to be on 1st page Google.com  Produce & distribute 100,000 Guides Vol.1 MAURITIUS & RODRIGUES ISLAND  R&D of Vol.2-6  Produce 1Million Postcards +100,000 Travel Discount Card package it with 100,000 International phone card to be included in Vol.1 www.santoshaguides.com – www.santoshaguides.blogspot.com 8
  • 9. The Long Term Goals  Set-up SANTOSHA TOURS (Website, Online Booking & Logistics)  Market STAUB Marketing Pty Ltd – sSs Productions as an Innovative Tourism Marketing Company and Destination Marketing Expert in the region  Secure SME “Key Strategic Tourism Marketing accounts”  Develop an exit strategy to sell the Co Ltd when we are well established  Invest the ROI from Vol.1 in “Santosha Island Clothing” for an international commercial Surf Wear Brand. The company already has two existing shops  Develop the brand www.santoshaislandclothing.com as an International Surferwear and Windsurf / Kitesurf Sponsor www.santoshaguides.com – www.santoshaguides.blogspot.com 9
  • 10. The Target Market  To create a Travel Guidebook Series, an Internet Marketing Site and Local Tours targeting 10% of 1.2Millions visitors to Mauritius & Rodrigues Island a Year. MAURITIUS TOURISM PROMOTION AUTHORITY is gearing up for 1.5Million visitors to Mauritius by 2015  Why invest in Mauritius? We are the fastest growing economy in Africa with the highest GDP per capita. Last year 200,000 South African, French and UK made Mauritius Island their new HOME  Duplicate Vol.1 and apply it to the other 6 major Indian Ocean Islands  According to the WTO by 2015, 9 Million tourists will travel to discover the Indian Ocean Islands  SG will be ready to provide them with a generic simple to use e-book, hard copy, international phone card, 10 postcards within and a Travel Discount Card (Sun/Sea &Savings) with precious “Local Knowledge”, “Discounts” for Travellers and “Creative Advertising Solutions” for the Tourism Services  Published 6 separate Travel Guidebooks: Vol. 1 Mauritius & Rodrigues (Sep2011) – READY TO BE PUBLISHED Vol. 2 Reunion (Jan2012) Vol. 3 Seychelles (Mar2012) Vol. 4 Maldives (Aug 2012) Vol. 5 Madagascar (Dec2012) Vol. 6 Zanzibar (Jan2013) By 2015 SANTOSHA GUIDES will have 6 travel Guidebooks to target the 9 Million Visitors - 10% Penetration. www.santoshaguides.com – www.santoshaguides.blogspot.com 10
  • 11. The Company Vision  A one stop shop “Creative Advertising Solutions” for the INDIAN OCEAN ISLAND TOURISM INDUSTRY –including: Sustainable, Eco & Sports Tourism Service Providers – Small to Medium Enterprise with a fair ROMI*Return on Marketing Investment  Offer the latest Marketing Tools in Social Media, Digital Tactical Campaigns and key local Billboards on the Islands to further establish “The Brand”  Create a “New Wave of Information about Local Cultures, Sports Tourism & Events, and Environmental Issues with the alarming Global Warning” Q’s : The Maldives is sinking does everyone knows when and how long we have left?  Santosha is also agreeing in giving back by contributing 1% of the annual turnovers to 1% for the planet organisation - www.onepercentfortheplanet.org www.santoshaguides.com – www.santoshaguides.blogspot.com 11
  • 12. Unique Selling Proposition & Mission Statement Unique Selling Proposition (USP) :  1 Travel Guidebook with unique local stories, pictures and genuine local tours  1 Travel Discount Card $2000 worth of Discounts & Freebies  10 Postcards  1 International phone card (Rs1000) For only US$100.00 Mission Statement : Become the Number Tourism Marketing Company in the Indian Ocean Islands – secure advertisers and assist with their immediate marketing needs “JOIN SANTOSHA GUIDES TODAY TO SECURE A BETTER TOURISM INDUSTRY TOMMOROW” After completion of SG, the next phase is to master the Content Tourism Marketing build blogs for these keyword rich domains -www.themauritiushotels.com, www.themaldiveshotels.net ,www.theseychelleshotels.com (click on link) www.santoshaguides.com – www.santoshaguides.blogspot.com 12
  • 13. The Proposed Action Plan  Contract Razor Brand Agency to redesign and develop the strategy to market Santosha Guides to the Indian Ocean Islands (Tactical Campaign + EDM + Website Booking System)  Purchase our own Smart Tablet Publishing & develop an Mobile App  Set up the Online Competition Win a Trip To The Indian Ocean Islands in 2012 and a digital advertising campaign on Global Distribution System (GDS) including EDM with Razor Brand Agency for a Global Destination Marketing  2012 relocate to MRU to establish a Sales & Marketing Team, direct call cold, generate leads through personal and industry contacts  Jan 2012: R&D Vol.2/3 – Relocate to Reunion 3 months R&D, Sales & Marketing & 3 months in Seychelles  July 2012: Publish Vol.2/3  Aug 2012: R&D Vol.4 Maldives  Nov 2012: Publish 4  Dec 2012: R&D Vol.5/ 6 Madagascar & Zanzibar  May 2013: Publish Vol.6 www.santoshaguides.com – www.santoshaguides.blogspot.com 13
  • 14. The Operation S.Staub CEO/ Managing Director Finance Mgr & 1 BDM Solicitor Copywritters – Mauritius, Reunion, 1 Sales/ Marketing 1 Mini Driver for Maldives, Seychelles, Team/Receptionist Santosha Tours Madagascar www.santoshaguides.com – www.santoshaguides.blogspot.com 14
  • 15. Tourist Arrival Forecast by MTPA – Mauritius Tourism Promotion Authority Year 1 -2012 Year 2 -2013 Year 3 -2014 Year 4 -2015 No of Tourist Arrivals 1,200,000 1,300,000 1,400,000 1,500,000 1% Penetration 12,000 13,000 14,000 15,000 5% Penetration 60,000 65,000 70,000 75,000 8% Penetration 96,000 104,000 112,000 120,000 10% Penetration 120,000 130,000 140,000 150,000 12% Penetration 144,000 156,000 168,000 180,000 www.santoshaguides.com – www.santoshaguides.blogspot.com 15
  • 16. Short Term Goal – 1% Penetration by Yr1 Year 1 -2012 Year 2 -2013 Year 3 -2014 Year 4 -2015 1% Penetration 12,000 13,000 14,000 15,000 E-Book At $ 4 $48,000 $52,000 $56,000 $60,000 Hardcover + 10 Postcards At $ 45 $540,000 $585,000 $630,000 $675,000 HC + Travel Discount Card/ 10 Postcards & phone card At $ 100 $1,200,000 $1,300,000 $1,400,000 $1,500,000 www.santoshaguides.com – www.santoshaguides.blogspot.com 16
  • 17. Long Term Goal – 10 % Penetration by Yr 4 Year 1 -2012 Year 2 -2013 Year 3 -2014 Year 4 -2015 10% Penetration 120,000 130,000 140,000 150,000 E-Book At $ 4 $480,000 $520,000 $560,000 $600,000 Hardcover + 10 Postcards At $ 45 $5.4M $5.85M $6.3M $6.75M HC + Travel Discount Card/ 10 Postcards & phone card At $ 100 $12M $13M $14M $15M * This Graph is based on 10% penetration of Vol.1 Mauritius & Rodrigues Only - We are gearing up to cover 6 Indian Ocean Islands with a total of 9M visitors by 2015. www.santoshaguides.com – www.santoshaguides.blogspot.com 17
  • 18. Sales Forecast - Vol.1 Mauritius & Rodrigues Year 1 -2012 Year 2 -2013 Year 3 -2014 Year 4 -2015 BASE ON 1.2M TOURISTS TO MAURITIUS 1% 5% 8% 10% E-Book Global Sales $4 $48,000 $240,000 $384,000 $480,000 HC + Postcard $45 $540,000 $2.7M $4.32M $5.4M HC + Postcard + TDC + Phone Card $100 $1,200,000 $6M $9.6M $12M www.santoshaguides.com – www.santoshaguides.blogspot.com 18
  • 19. Vol.1 Mauritius & Rodrigues Sales Forecast Option 1- E-Book Only:  Yr1- 1% MP 2012: 12,000 x $4=$48,000  Yr4- 10% MP 2015: 150,000 x $4=$600,000 Option 2- HC + TDC + POSTCARDS:  Yr1- 1% MP 2012: 12,000 x $45=$540,000  Yr4-10% MP 2015: 150,000 x $45= $6.75M Option 3- HC+TDC+ PHONE CARD+ POSTCARDS:  Yr1-1% MP 2012: 12,000 x $100 = $1.2M  Yr4-10% MP 2015: 150,000 x $100 = $15M www.santoshaguides.com – www.santoshaguides.blogspot.com 19
  • 20. Advertising Sales Forecast Vol.1 (ONLY) Double Page: Rs750,000 $32 608 x 25=  Travel Guidebook Vol.1 Full Page: x Rs2 Million $86,956 100= Advertising Revenue: ½ Page: x Rs2.5 Million $108, 695 200= ¼ page: x Rs550,000 $23, 913  Rs 7.5 Million 100= (AUD$328,258) Listing: x 500 Rs 1,75 $76, 086 = Million www.santoshaguides.com – www.santoshaguides.blogspot.com 20
  • 21. Web Banner (Top) Rs48,875  Website Revenue Yr1 X10= Rs 488 750 $21, 250  Rs13,738,750 (AUD Web Banner $597,337) (Bottom) Rs22,500x 100 Rs2.25 Million $97,826  Only will apply after 12th month of Sales & Web Logo/Link Marketing and organic Rs22,000x 500 Rs11M $478, 260 traffic from SEO www.santoshaguides.com – www.santoshaguides.blogspot.com 21
  • 22. SANTOSHA GUIDES Vol.1 -6 ADVERTISING ADVERTISING REVENUE Yr 1-2012 Yr2-2013 Yr3-2014 Yr4-2015 Vol.1 - Mauritius & Rodrigues 328,258 328,258 328,258 328,258 Vol.2 – Reunion R&D 328,258 328,258 328,258 Vol.3 – Seychelles R&D 328,258 328,258 328,258 Vol.4 – Maldives R&D Sales & Marketing 328,258 328,258 Vol.5 – Madagascar R&D Sales & Marketing 328,258 328,258 Vol.6 – Zanzibar R&D Sales & Marketing Sales & Marketing 328,258 WEBSITE ADVERTISING 597,337 597,337 597,337 Total 328,258 1,582,111 2,238,627 2,566,885 www.santoshaguides.com – www.santoshaguides.blogspot.com 22
  • 23. Sales Forecast - Yr4  We can estimate with 6 Travel Guidebooks base on a 10% market penetration of 9M Visitors to the INDIAN OCEAN ISLAND at an average sale of HC only: 900,000 x $45= AUD $40,500,000 *Dbl this figure for Option 3 include: HC + TDC + PHONE CARD + POSTCARDS is marketed as the Premium Products  + Annual Website Advertising Revenue = AUD $597,337/yr  + Annual Travel Guides Advertising Revenue = AUD $1,969,548/Yr  GROSS TOTAL = AUD $43,066,885 (Web + Vol.1-6 Advertising) * Not including SANTOSHA TOURS, SANTOSHA ISLANDS ROI *AUD$1 = Rs33.5 (subject to exchange rate) www.santoshaguides.com – www.santoshaguides.blogspot.com 23
  • 24. The Budget Required Yr 1 - $2,500,000 SEED CAPITAL  Launch SANTOSHA GUIDES Vol.1 and R&D of Vol.2-6 ($2M)  Set-up SANTOSHA TOURS ($500K)  Invest in local partners SANTOSHA ISLAND CLOTHING Get 60% of ROI – Look after his Sales & Marketing, Take advantage of the Surf Wear Global Market USA, AUSTRALIA, INDONEASIA, EU and other Islands (INVESTMENT PRICE NOT INCLUDED IN THIS PROPOSAL) Yr2 - $500,000 WORKING CAPITAL  Brand STAUB Marketing as Number One Tourism Marketing Co Ltd  Develop a new Print & Online Magazine for a major Airline or Hotel Magazine  Franchise SANTOSHA TOURS in other Islands, sell concept and give leads  Invest in SANTOSHA ISLAND for a Global Surf Wear *Open to negotiation Total Investment: USD $3,000,000 for a 58% Profit Share ROI - Sales Forecast of 6 Travel Guides Books AUD$40,500,000 in 4yrs (2015) + Advertising revenue – AUD$2,566,885 *Based on the target projected www.santoshaguides.com – www.santoshaguides.blogspot.com 24
  • 25. Legal & Business Procedures  Setting up the SANTOSHA GUIDES & TOURS Co Ltd to be managed by STAUB Marketing Pty Ltd as a separate entity This includes:  The Business Registration, Co Ltd @ The Registrar of Mauritius of Companies Ltd  Office setup, vehicle and a minibus and all offline and online marketing  Appointment of an Attorney at Law for SANTOSHA GUIDES  Annual Book-keeping & business management by www.razorbusinessmanagement.com www.santoshaguides.com – www.santoshaguides.blogspot.com 25
  • 26. Trademark & Domain Names  Business name Santosha Guides & Tours Co Ltd  IP Australia & Marcaria Trademark Class 16 (Travel Guide & Calendars)  www.santoshaguides.com  www.santoshatours.com  www.santoshaislands.com  www.santoshaislandclothing.com  www.santoshamagazine.com www.santoshaguides.com – www.santoshaguides.blogspot.com 26
  • 27. Overheads: Yr 1-Yr 4  Salaries | Referral | Commission | Affiliate Program  Investors Annual ROI & Profits Share  Vehicle Purchase & Maintenance Cost of Fleet  Running Cost - Licenses| Fuel |Electricity| Phone| Internet  Marketing Budget  Publishing Cost Vol.1-6  R&D Budget Vo.2-6  1% Net Revenue For The Planet www.onepercentfortheplanet.org www.santoshaguides.com – www.santoshaguides.blogspot.com 27
  • 28. The Publishing & Distribution Expenditures  Vol.1 MAURITIUS & RODRIGUES ISLAND 100,000 Print & Distributed worldwide - $2M  40,000 FREE for a Global Branding to Major Travel & Tourism Players.  Sell 60,000 @$45 = $2.7M + Royalties to Amazon.com & Booksurge.com (Printing on demand), 20% Commission & Referral Fee to partners = $540,000  TOTAL PUBLISHING & DISTRIBUTION COST: $2,540,000  ROMI =$160,000 www.santoshaguides.com – www.santoshaguides.blogspot.com 28
  • 29. Marketing Plan Distribute & Sell 60, 000 copies:  TGR Airport Bookstores  Local Hotel Shops  Worldwide Libraries 40,000 FREE COPIES to Key Players:  3 Best Mauritius Travel Agents (UK, GER, UEA)  3 Main Mauritius Tourism Offices  An Airline we would partner with (EMIRATES) Online & Offline Marketing  SEO – Microsites (100 Bookmarking) + EDM (2 E-newsletter per months)  Local Billboard, Car Signage and Mini Van Signage  Advertising in ISLANDER MAGASINE (6th Months)  A classified ad in local suburban newspapers will be conducted at selected TGR (Tourism Generating Regions) in Germany, France, India, Australia, South Africa, UK, Italy, China, USA, Canada.  GDS (Global Distributions System) Special Offers to drive the traffic from the Travel Agents & Booking System www.santoshaguides.com – www.santoshaguides.blogspot.com 29
  • 30. Marketing Cost  Corporate ID, Print & Communication including: Billboard (12x4M) & Local Advertising AUD: 20,000  Office Setup & fittings: Rs50,000/ AUD $1492.54  Monthly Advertising in Islander (Air Mauritius Magazine) – Rs50,000/month = Rs300,000 (6month) / USD $8955  Google Adwords & Search Engine Optimization –Rs335,000/ AUD $10,000/yr  Santosha Guides Corporate ID - Rs100,500/ AUD$3000  Website, Social Media Optimizing : Rs670,000/ USD $20,000  1 Minibus (15 places) AUD $40,000 (2nd hand)  1 Company Vehicle AUD $15,000  2 Vehicles Vinyls Logo Ad display: Rs167,500 /USD $5000  TOTAL: Rs 4.135,492.59 / AUD$ 123,447.54 / Yr1 www.santoshaguides.com – www.santoshaguides.blogspot.com 30
  • 31. The Wages & Profit Sharing  S.Staub Director – Rs50,000/month (AUD$1492.54/month - $17,910.45/Yr) + 40 % Profit Share  Investor 1- Darren Poinen - 2% ROI  Investor 2 - 58% ROI  Book-keeper - Rs40,000/month (AUD$1194/month - $14,328.35/Yr)  Solicitor – Rs35,000/month – (AUD $1,044.78- $12,537.31/Yr)  BDM Rs20,000/month + 10% Sale Commission on achieving budget + perks (AUD $597/month - $7,164.18/Yr)  Driver 1 Mini Van Rs20,000/month - (AUD $597/month - $7,164.18/Yr)  SG Tour Guide – Rs20,000/ Month – (AUD $597 – $7,164.18/Yr)  Receptionist/Administration – Rs15,000/month AUD $447 - $5364/Yr)  1% Profit Share for the 1% for Planet.Org  TOTAL STAFF SALARY: Rs200,000/month – AUD $5,970 .15 www.santoshaguides.com – www.santoshaguides.blogspot.com 31
  • 32. Company Setup *Approximate Company Income Tax:  GST on all Travel guide Books sold locally & Santosha Tours  All Travel Guide Books sold online and via www.amazon.com/www.booksurge.com  Tax: TBA according to sales forecast Business & Office Equipment:  2 x Mobile Phones: Rs20,000/ AUD$597  1 x Laptop & Printer/Scanner: Rs100,000/ AUD $2,985  Mobile Internet Connectivity Stick: Rs3000/ AUD $89.55  Total: Rs123, 000/ AUD$3671.64 Overheads:  Fuel: 10,000 x 12 month= Rs120,000/Yr / AUD $ 3.582,09  Electricity: Rs10,000/yr – AUD $298.50/Yr  Phone: Rs15,000 Yr – AUD $447.76  Insurances: Rs150,000 / AUD $4, 477.61(Equity, home, business/cars )  TOTAL: Rs295,000/Annum AUD $8,805.96 www.santoshaguides.com – www.santoshaguides.blogspot.com 32
  • 33. The Logistics  1x Toyota 4x4  1 x Toyota Mini Van 1x Toyota Mini Van: Rs1.4M Mini Van License/Reg: Rs20,000 Maintenance: Rs100,000 1 x 4X4 Toyota Hilux: Rs 2.4M 4x4 License/Reg:Rs20,000 Maintenance: Rs100,000 Total Vehicle Cost: Rs3.6M /USD $113,432.8 Annual Maintenance Cost: Approx Rs240,000/Yr – AUD $7,164.12 www.santoshaguides.com – www.santoshaguides.blogspot.com 33
  • 34. Our Website & Smart Tablet Publishing  Redesign our website www.santoshaguides.com with the latest digital advertising solution  Implement the smart tablet publishing  Offer the latest in content tourism marketing in order to reach an online market  Implement an online ordering system, promote on social media and via tragetd EDM for SG to be a winning promotional tool  Create a series of micro sites promoting and back linking SG to main keywords so we dominate page 1 on Google.com within the next 12months.  Our SEO Partners and website developers guarantees that when searching the following words on the internet: Indian Ocean Islands, Mauritius, Rodrigues, Seychelles, Reunion, Maldives, Zanzibar, Madagascar, Cheap Holidays, Hooneymooner, Spas, Golfing, Surfing, Windsurf, Kitesurf, Fishing, Diving, Sailing, Snorkeling, Local Accommodation, Attractions & Entertainment our website will show up within the first top web links and sponsored links, which will make us the most visible and visited website from thousands of daily requests www.santoshaguides.com – www.santoshaguides.blogspot.com 34
  • 35. The Author & Contributors  Santosha Guides written by Serge Sebastien Staub together with the creative support of the professionals work of:  Designers & Web: Ludovic Richard, Dan Bish from WebEcho, David Lagesse & Stephane Chasteaux from Aqua Signs Ltd and CapGraphics Ltd, Sarah, Gennah & Paul from Wildwoodcreative Ltd  Editor: Liz Lester of Well Written, Angela Sara West (BBC Travel Writter UK)  Images captured by photographs: Ian Regnard from Tungsten, Habit & Legall, Jameel Peerally, Yoann Derunes, Pascal Mamet, Antoine De Maroussem, Ludovic Richard and the Mauritius Tourism Promotion Authority (MTPA) www.santoshaguides.com – www.santoshaguides.blogspot.com 35
  • 36. Our Partners www.santoshaguides.com – www.santoshaguides.blogspot.com 36
  • 37. Thank You For Your Time Dear Investors, I trust you have enjoyed this presentation and it gave you a better understanding of the ROI opportunity with SG. I have not included the ROI on Santosha Tours as this will be a 2nd product after the completion of Santosha Guides Vol.1-6. This brand will lead to greater projects, networks, alliances and clients. I am based in Sydney and currently working with RAZORBRANDAGENCY.COM CEO – Didier Grossemy who is well known in the industry as The Tourism/Hospitality Digital Expert Razor has been working with the 3rd Largest Hotel Group “Carlsons Hotels” on their online marketing, daily EDM and Tactical Campaigns. We are currently launching Tasmanian Life – A Lifestyle and Tourism Magazine. We are looking forward to involving RAZOR with the website, technology and using their EDM services. Rest assured once I secure the funds to launch SANTOSHA GUIDES & TOURS I will get at work hard to make sure we are going to be known and regarded as the Number One Travel & Tourism Marketing Product and Company. Awards will be won so will major Indian Ocean Tourism Contracts. I invite you to join me on LinkedIn and my group: Indian Ocean Islands Travel & Tourism Network. I look forward to our conversation and a great business partnership with endless possibilities in the near future. Regards, S.Staub http://www.linkedin.com/in/staubmarketingltd www.santoshaguides.com – www.santoshaguides.blogspot.com 37
  • 38. Business Referrals Professional Educational Advisers:  Mr Louis Geneste - Entrepreneurship Unit Controller Curtin University WA, Australia www.cbs.curtin.edu.au  Mrs Alicia Castillo – CEO Wealthing Group Australia www.wealthing.com Marketing Adviser & Partner:  Mr Didier Grossemy – CEO Razor Brand Agency www.razorbrandagency.com Professional Business Investors Consultants:  Mr James Herbert – CEO JMG Wall Street New York USA / PPM editor for SANTOSHA GUIDES Private Angels Investors www.JMGCapitalPartners.com  Mr Farooq Oomerbhoy – Indian Angels Network www.indianangelnetwork.com Investors:  Darren Poinen – Investor ($10,000) | Silent Investor | M: +61 4434 260 887 www.santoshaguides.com – www.santoshaguides.blogspot.com 38