Kyla fugate sustainable fashion midterm unm crp 275 community change in a global era
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Sustainable fashion: a movement that focuses on the ethical production of clothing as well as reforming the fashion system to be more environmentally conscious. Global to local Minimize environmental and socio-economic impacts Sustainability along entire chain of product life cycle Design production manufacturing transport marketing sale use reuse recycle
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Kyla fugate sustainable fashion midterm unm crp 275 community change in a global era
- 1. Sustainable Fashion Kyla Fugate CRP 275-001 Dr. Jordan James University of New Mexico 3/11/21
- 2. INTRODUCTION Sustainable fashion: a movement that focuses on the ethical production of clothing as well as reforming the fashion system to be more environmentally conscious. • Global to local • Minimize environmental and socio-economic impacts • Sustainability along entire chain of product life cycle Design production manufacturing transport marketing sale use reuse recycle
- 3. WHY IS THIS IMPORTANT?
- 5. HISTORY 1960s Consumers began to become aware of the environmental impacts of fashion manufacturing 1980-1990 Anti-fur campaigns – centered animal rights in fashion 1990 Fast fashion was created Ethically made clothing became popular 1990-2000s Patagonia and ESPRIT pave the way for sustainable clothing – other companies follow suit Current Increase in movements creates awareness of the negative impacts of consumerism Rebirth of counter movements like Slow Fashion 1960 1970 1980 1990 2000 2010 2020 2013 Rana Plaza factory collapse in Bangladesh that killed 1,000+ and injured 2,500+
- 6. RESOURCES THE TRUE COST WHAT IS SUSTAINABLE FASHION HOW TO ENGAGE WITH ETHICAL FASHION https://www.youtube.com/watch?v=nxhCpLz reCw https://greendreamer.com/journal/what-is- sustainable-fashion https://www.youtube.com/watch?v=WXOd4q h3JKk&t=16s
- 7. CHALLENGES Sustainable fashion ”refers to garments that have been made in a way that is mindful of the many environmental issues the fashion industry touches upon.” There is not a globally agreed upon definition of ‘sustainable fashion’. Unclear Definition
- 8. CHALLENGES Reformation is a clothing company based out of Los Angeles, California that makes sustainable fashion for women. They hold themselves to a standard of sustainability by being carbon, water, and waste neutral. However, their clothes is relatively expensive with tops averaging $128. Reformation Sustainable fashion that is sold as brand new tends to be more expensive compared to fast fashion due to the care given to ethically sourced material, higher quality production, and overall better management along the entire production line. Affordability
- 9. CHALLENGES • Extra costs for shipping • Longer return time with a smaller work force • Local availability limited, shopping malls are more convenient • Trends in fashion may not be replicated as quickly • Sizing can vary Inconvenience
- 10. Environmental Protection STRENGTHS Low impact, natural, organic material o Hemp, linen, cotton, silk, wool, and leather Renewable energy powered factory Minimize byproduct waste
- 11. STRENGTHS Fair labor and pay for workers Healthy work environment Diversity & Inclusion Social Justice “Regardless of what your background is, we can all agree on some really basic things—no one should die to make a T-shirt, and we shouldn't be pouring toxins into our planet.” –Whitney Bauck
- 12. STRENGTHS People & Planet Animal Rights Transparency Ethical Production
- 13. ACTIONABLE STEPS Educate yourself Invest in sustainable products Reduce, Reuse, Recycle Neo Thread Co, Albuquerque
- 14. CONCLUSION Sustainable fashion is a movement that support the environmental, social, and ethical well-being of our people and planet. Although challenges do exist, there is a substantial amount of compelling data to support this lifestyle switch. You don’t need to be rich to be sustainable Consumer responsibility
- 15. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik. Please keep this slide for attribution. Thank you!
- 16. REFERENCES Carrington, M. J., Zwick, D., & Neville, B. (2015). The ideology of the ethical consumption gap. Marketing Theory, 16(1), 21-38. doi:10.1177/1470593115595674 Harris, F., Roby, H., & Dibb, S. (2015). Sustainable clothing: Challenges, barriers and interventions for encouraging more sustainable consumer behaviour. International Journal of Consumer Studies, 40(3), 309-318. doi:10.1111/ijcs.12257 Henninger, C. E., Alevizou, P. J., & Oates, C. J. (2016). What is sustainable fashion? Journal of Fashion Marketing and Management: An International Journal, 20(4), 400-416. doi:10.1108/jfmm- 07-2015-0052 Impact of fashion - product. (n.d.). Retrieved March, 2021, from https://www.thereformation.com/pages/impact-of-fashion Lessler, F. (2019, May 30). What is Sustainable Fashion? (An introduction and 3 steps for getting started). Retrieved March, 2021, from https://greendreamer.com/journal/what-is-sustainable- fashion Liquori, S. (2020, May 12). The top benefits of sustainable clothing. Retrieved March, 2021, from https://www.goodwear.com/blogs/news/the-top-benefits-of-sustainable-clothing Martinez-Pardo, C., Seara, J., Razvi, A., & Kibbey, J. (2020). Weaving a Better Future: Rebuilding a More Sustainable Fashion Industry After COVID-19. Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., & Gwilt, A. (2020). Author correction: The environmental price of fast fashion. Nature Reviews Earth & Environment, 1(5), 278-278. doi:10.1038/s43017-020-0054-x Rauturer, S. (2020, January 11). A brief history of ethical and sustainable fashion. Retrieved March, 2021, from https://www.solenerauturier.com/blog/history-ethical-fashion Sustainable fashion. (2021, March 04). Retrieved March, 2021, from https://en.wikipedia.org/wiki/Sustainable_fashion Tsumikko. (2020, November 20). They're not just clothes: How fashion is linked with social justice. Retrieved March, 2021, from https://www.kawaiiriot.org/krriot/theyre-not-just-clothes-how- fashion-is-linked-with-social-justice Turner, C. (2021, February 03). What is the problem with 'SUSTAINABLE Fashion'?: Eco-Age. Retrieved March, 2021, from https://eco-age.com/resources/what-is-the-problem-with- sustainable-fashion/ What does 'SUSTAINABLE' FASHION Mean? STUDY 34. (n.d.). Retrieved March, 2021, from https://www.study34.co.uk/pages/what-is-sustainable-fashion
Editor's Notes
- Sustainable fashion (also known as green, slow, or ethical fashion) is a movement that focuses on the ethical production of clothing as well as reforming the fashion system to be more environmentally conscious. Global to local Sustainable fashion has a localism focus as it aims to reduce many of the harmful aspects of fast fashion, a globalized form of consuming fashion. Sustainable fashion is a new era of change that will support our environment, earth, and humans much more ethically The main goal of sustainable fashion is to minimize any environmental or socio-economic impacts related to fashion. This includes caution using natural resources, maximizing product use, and improving work conditions along the chain of production. Sustainable fashion includes all aspects of the fashion life cycle; design, production, manufacturing, transport, marketing, sale, use, reuse, and recycling.
- Fashion is the second largest polluter with 10% of global carbon emissions and is a major contributor to the current climate crisis in the world. The creation of fabric and textiles uses large amounts of water, energy, chemicals, and other resources that are harmful to our environment. Many of us are blind to this occurrence, which makes it easy to consume anything, and especially fashion. Fast fashion is an industry that contributes to these issues of environmental degradation and socio-economic inequality that has prompted the need for sustainable fashion.
- Fast fashion is a highly profitable, fast-paced process of mass-producing trendy fashion designs at low cost. Fast fashion is accessible, affordable, and convenient and has become a large part of consumerist culture. Fast fashion companies, like H&M, Forever 21, and Hollister, generate a huge profit in making fast fashion, but it comes at a price.
- 1960s- started at the same time as the environmental movement 1980- anti fur campaign 1990 – fast fashion is born, ethical fashion becomes popular 1990-2000 - At the same time, "eco-fashion" movements, closer to the sustainable fashion movements of today, started to appear, with companies such as Esprit launching its « Ecollection », Patagonia and Katharine Hamnett raising awareness on the environmental impacts of the fashion industry 2013 – 8-story garent factory collapsed killing over 1000 workers and injuring 2500+ Sustainable fashion starts to become popular as climate change movement becomes larger Rebirth of counter movements like slow fashion Vintage shopping, thrift shopping, recycling and upcycling
- THE TRUE COST A documentary that details the reality of fast fashion and the impact it has on our planet WHAT IS SUSTAINABLE FASHION An introduction and 3 steps for getting started HOW TO ENGAGE WITH ETHICAL FASHION Clara Vuletich ted talk Ethical treatment in fashion, Consumer behavior, the fashion lifecycle, sustainable fashion values
- Unclear definition Can make it hard to find sustainable clothing if you don’t know exactly what you are looking for Study34 defines sustainable fashion as “garments that have been made in a way that is mindful to the many environmental issues the fashion industry touches upon
- When purchased new, sustainable fashion can be expensive Important to note that not all sustainable fashion has to be new, part of sustainability include being resourceful and utilizing thrift stores, upcycling, and hand-me-downs Reformation – has great values as a company but is expensive compared to fast fashion stores
- Paying for shipping, no coupons, longer wait time, accessibility- fast fashion is made to be more convenient, not able to keep up with trends as quickly
- Low impact, natural, organic material Hemp, linen, cotton, silk, wool, and leather (biodegradable) Minimize byproduct waste to not pollute natural resources Water, energy, plastic Renewable energy powered factory
- Equal pay, not using child labor or pregnant women, fair wages Healthy work environment – light, air, breaks, communication Diversity and inclusion People of color disadvantaged Cultural appropriation Marginalized bodies – plus size or disabled
- Reduces harm to people and planet No animal cruelty Transparency Ethical fashion covers a wide range of issues such as living wages, working conditions, health and safety, forced labour, child labour. It means going beyond merely following local labour laws. Ethical fashion can also include the fair treatment of animals, vegan and cruelty-free fashion.
- Educate yourself The first step lies in building awareness and willingness to change Educate self about the resources available Reduce, reuse, recycle Avoid purchasing in general if you can, repurpose clothes, donate clothes Invest in sustainable fashion Although pricey, clothing made ethically will last you much longer and be better quality, if you can afford it you should invest in nicer brands The pandemic has forced all of us to take a step back and reset our priorities. One key takeaway that has clearly emerged is that a new transparent model that showcases verified sustainable practices will have an edge over other traditional business models.” . But to survive this pandemic and emerge stronger, leaders in apparel, footwear, and textiles must incorporate sustainability within stabilization and new growth strategies, rather than retreat from commitments.
- Challenges such as unclear definitions of what sustainable fashion exactly means, affordability, and some inconvenience, there is the opportunity to contribute to a more sustainable future by lowering the amount of global emissions that come from the fashion industry. You do not have to go buy an entirely brand new sustainable wardrobe. Use what you’ve got, repurpose it, and when you need new clothes try to shop second hand or purchase something that will last you a long time. In the end, it comes down to consumer responsibility. We won’t make a big change overnight, but we can adopt a sustainable lifestyle through fashion that will allow us environmental protection, social equity, and economic vitality, the three pillars of sustainability.