KTU University, General Elective

1. TOURISM MANAGEMENT
(20MBA319)
MBA
SEMESTER 3

2. COURSE OUTCOMES
CO 1 UNDERSTAND THE BASICS OF TOURISM MANAGEMENT.
CO 2
ANALYSE THE FUNCTIONS OF TRAVEL FORMALITIES AND THE
ACTIVITIES OF TOUR OPERATORS.
CO 3
APPRAISE THE CONCEPTS OF TOURISM PLANNING,
APPROACHES AND SECTORS AND MAKE A PLAN.
CO 4
UNDERSTAND THE CONCEPTS OF MARKETING MANAGEMENT
IN TOURISM.
CO 5
EVALUATE THE FUNCTIONALITY OF ICT IN THE TOURISM
INDUSTRY

3. MODULE - 5
 MANAGEMENT INFORMATION, FINANCIAL
MANAGEMENT, GLOBAL ACCESS
 ICT USES IN THE ACCOMMODATION
SECTOR
 ICT IN ACCOMMODATION PROVIDER AND
SOCIAL MEDIA MARKETING
ICT IN TOURISM BUSINESS
OPERATIONS

7. ICT TOOLS

8. ICT TOOLS

9. MANAGEMENT INFORMATION & ICT

12.  ORGANIZATIONAL AGILITY
 INCREASED COLLABORATION
 RISK ASSESSMENT
 FINTECH
 DIGITAL BANKING
 DIGITAL DISRUPTORS
 MACHINE LEARNING AND ARTIFICIAL
INTELLIGENCE
IMPACT OF ICT
IN FINANCIAL
MANAGEMENT
SECTOR

13. E-tourism is the leading B2C application - 40% of all B2C
e-commerce
50% of tourists use the Internet to get information on
destinations.
"Internet will account for 40% of travel purchases within
the next five years.
" ICT” Predicted to be the next revolution in travel
technology. … Waiting for the customer to come to you
is no longer enough.”
Brand: 80 percent of on-line customers prefer buying
from companies they already know.
ICT AND TOURISM

14. IMPACT OF ICT IN GLOBAL
ACCESS, INDIVIDUAL
CONSUMERS WITH
INFORMATION AND
RESERVATIONS IN THE
ACCOMMODATION SECTOR,
ICT IN ACCOMMODATION
PROVIDER

15. E-Airlines
E-Hospitality
E-Tour Operators
E-Travel agencies
E-Destinations

16. SOCIAL MEDIA IN TOURISM

17. Social sharing for better customer relations
TO Create Strategies
Engaging content is the king
Increase visibility

18. ASSIGNMENTS
SEMINAR TOPICS
GG - 1
GG - 2
GG - 3
GG - 4
1.

19. END OF 5th MODULE