Customer persona

2. Product
Development
Product Development
How to empathize
Demographics
● Antonio
● 35
● Male
● Farmer
● Netherlands.
● Bachelors Degree
● 2.00.000Euros/Year
● 2 Kids, 1 Wife
Goals & motivations
● Organic Farmer
● Sustainable Goals
Challenges
● Labour availability
and cost in peak on
season time.
● Organic food
production.
Personal story
Loves Nature
Enjoy organic
food.
Vegan
preferences.
Fitness freak
Priorities and interests
● Wants farming to be more
sustainable, without chemicals, and
natural way.
Preferences and influences
● Higher prices for Organic food.
● Sustainability in Farming.
Identifying factors
● Affordable
sustainable
agritech.
Research and consumption habits
● Visits fairs, related to technical
advancements in farming, good research
and ready to invest in sustainable
solutions.
Values
● Organic Food
● Soil conservation.

3. Product
Development
Product Development
CUJs template
As a farmer, who want to reduce labour cost, and chemical herbicides in
weeding.
Identify
various
technology
available in
weeding.
Evaluate Cost and
efficiency of robotic
weeder compared to
manual and chemical
methods
Approach
companies for
trail in his plot
and measure
effciency
Consider risk
involves in repair/
efficiency and
support from
company
Goal
How to empathize
Persona
Context