1. Getting Pitched, Counter
Pitching, and Pitching
stacey heneveld
@staceyheneved
Saturday, August 10, 13

2. Saturday, August 10, 13

3. It all starts with your site.
Get Into The Game
Saturday, August 10, 13

4. Your Site
Is it visually appealing to a company?
What does your ABOUT ME page really say about
you?
• http://bloggingwithamy.com/how-to-write-a-
killer-about-page/
Saturday, August 10, 13

5. Your Site
Is it visually appealing to a company?
What does your ABOUT ME page really say about
you?
Are you easy to find?
Contact page
Email address accessible
Social Media buttons
Meta tags (i.e. Google Search)
http://searchenginewatch.com/article/
2067564/How-To-Use-HTML-Meta-Tags
Saturday, August 10, 13

6. Saturday, August 10, 13

7. Being Pitched.
Saturday, August 10, 13

8. How do you get pitched?
Be part of a Media Group
• They are the middleman between YOU and the
PR Firm or Brand
• You can find them through a Google search, ask
other bloggers for suggestions, check out other
blogs to see who they are working with
• Get on their “list”
Saturday, August 10, 13

9. How do you get pitched?
“Good vs. Bad” of a Media Group
Saturday, August 10, 13

10. How do you get pitched?
Connecting with PR Firms
• Find the PR Firm that handles the blogger
relations for the company you want to work with.
• Contact PR Firm that handles multiple brand
accounts.
Saturday, August 10, 13

11. How do you get pitched?
Contact the Company
• Find the person within the company that works
with Social Media or Blogger Outreach
Saturday, August 10, 13

12. Dissecting the pitch.
Saturday, August 10, 13

13. The Pitch
1. What are they offering?
2. What is the compensation?
3. What is the payment
timeframe?
4. What are they asking of you?
5. What is the campaign time
frame?
6. Is it right for you?
Saturday, August 10, 13

14. If the details aren’t clear,
always ask!
Saturday, August 10, 13

15. Counter-Pitching.
Saturday, August 10, 13

16. Rework the terms
“I would love to work with you on this campaign.
For an authentic and personal review of the
product, I require...... I also offer......”
Saturday, August 10, 13

17. Rework the terms
“Thank you for the information on BRAND. It
sounds like a great product that my readers would
be interested in. For products like this, I typically
share them with my readers as Review Posts or
Sponsored Posts. Below are the details on how
those posts work on my site....”
Saturday, August 10, 13

18. Rework the terms
“My editorial calendar is a bit busy right now but I
would love to chat with you about working this into
my ‘Best of the Holidays’ event in November. Here
are some fun ideas on how we could make that
work....”
Saturday, August 10, 13

19. Saying ‘no’.
“Thank you for reaching out to me about your new
teething tablets. They sound great and would have
been a life saver when my son was teething!
Unfortunately (but fortunately for me), I am out of
the teething stage for a little while. YAY! Please
keep me in mind if you have other products/clients
that might fit with my kids who are ages.....”
Saturday, August 10, 13

20. Start your own list.
Save contact information for PR Firms and Companies
to possibly work with in the future!
Saturday, August 10, 13

21. Pitching.
Saturday, August 10, 13

22. Don’t be the pitcher you
hate.
Saturday, August 10, 13

23. Address your pitch by
name.
Saturday, August 10, 13

24. What are you pitching?
Saturday, August 10, 13

25. What is your angle?
What makes you stand
out?
Saturday, August 10, 13

26. Sell the idea. Not the
details.
Saturday, August 10, 13

27. Talk about your site
readership.
Saturday, August 10, 13

28. Share similar posts or
events.
Saturday, August 10, 13

29. Be you.
Saturday, August 10, 13

30. Leave it a little open
ended.
Saturday, August 10, 13

31. Follow-up.
Saturday, August 10, 13

32. Again....DON’T BE THE
PITCHER YOU HATE!
Saturday, August 10, 13

33. Striking out.
Saturday, August 10, 13

34. “Never let the fear of striking
out get in your way.”
Babe Ruth
Saturday, August 10, 13

35. Saturday, August 10, 13

36. Media Kits
Are they necessary?
Saturday, August 10, 13

37. Media Kit Options
Electronic Media Kit
SlideShare
PDF on your website
Printable Media Kit
PDF that can be emailed or printed to hand out
USB Drives
Saturday, August 10, 13

38. The nuts & bolts
Brief Introduction
Experience
Stats
Services
Pricing & Payment Options
Past Work
Testimonials
Contact Info
Saturday, August 10, 13

39. Saturday, August 10, 13

40. our

41. mission
In

42. all

43. our

44. endeavors

45. at

46.
Simple

47. Living

48. Media,

49.
our

50. mission

51. is

52. the

53. same:

54.
to

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Life

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money

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Delicious,

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cooking,

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Eco-‐friendly

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environmentalism,

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Straightforward

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curriculum

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Uncomplicated

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mindful

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150. and

151. healthy

152. family

153. living.
Saturday, August 10, 13

154. about

155. us
We

156. are

157. a

158. team

159. of

160. five

161. women,

162. each

163. editing

164. one

165. of

166. the

167. Simple

168. Living

169. Media

170. blogs.

172.
We’re

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to

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Combined,

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193. Living

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living

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209. Montreal

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213. Virginia

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SLM’s

215. founder

216. is

217. Tsh

218. Oxenreider,

219. editor

220. of

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222. Mom

223. and

224. author

225. of

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229.
Organized

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232. by

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234. Media,

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236. due

237. for

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239. in

240. fall

241. 2010.
Saturday, August 10, 13

242. about

243. our

244. readers All

245. statistics

246. are

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249. SimpleMom.net

250. only,
until

251. the

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254. passes

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256. the

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from

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▲
from

260.
Google

261.
Analytics
▲
Saturday, August 10, 13

262. “
what

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265. saying:
“Sometimes

267. I

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my

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278. Simplemom.net

279. is

280. that

281. blog.

283. ...I

284. am

285. not

286. a

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288.
but

289. I’m

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292. with

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294. blog.

297. ...I

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is

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inspiring

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-

316. Leslie

317. Judson,

318. HGTV
“Pragmatic

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for

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for

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-

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351. Cho,

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353.
(ApartmentTherapy.com)
“SimpleMom.net

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advertising.”
-Lisa

385. Leonard,

386. LisaLeonardOnline.com
“I

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the

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we

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-

487. Charie

488. Park,

489. PearBudget.com
“
“It’s

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base:

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thrilled

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generated

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-

531. Lisa

532. Albrecht,

533. LaundryTree.com
“From

534. public

535. speaking

536. to

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538. business

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540. digital

541. publishing,

542. Tsh

543. Oxenrider

544. is

545. one

546.
of

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personable,

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excellence.

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579. choice

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582. partnership.

583. Working

584. with

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properties

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597. Blissful

598. Media

599. Group.”
-

600. Allison

601. Worthington,

602. AllisonWorthingtonMedia.com
“I

603. consider

604. Tsh

605. my

606. blogging

607. mentor.

609. Tsh

610. is

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612. most

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614. organized

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616.
forward

617. thinking

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619. that

620. I

621. know.

622. She

623. is

624. highly

625. influential

626. and

627. has

628. earned

629.
the

630. trust

631. of

632. thousands

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643. associated

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645.
her

646. and

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648. Living

649. Media

650. on

651. any

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-

653. Nester,

654. TheNester.com
“[This]

655. easy-‐to-‐navigate

656. site

657. is

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660. tips

661. for

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dinners

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671. down

672. paperwork,

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674. finding

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677. yourself.”
-

678. Better

679. Homes

680. &

681. Gardens,

682. July

683. 2009

684. issue
Saturday, August 10, 13

685. advertising

686. options
Here

687. are

688. the

689. options

690. you

691. have

692. to

693. partner

694. with

695. Simple

696. Living

697. Media.

699.
We’re

700. also

701. open

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707. let

708. us

709. know

710. what

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712. got

713. in

714. mind!
1image

715. advertising

716. on

717. site
either

718. on

719. a

720. single

721. SLM

722. blog,

723. or

724. network-‐wide

725. on

726. all

727. five
2weekly

728. newsletter

729. sponsorship
a

730. solo

731. feature

732. in

733. our

734. “Best

735. of

736. Simple

737. Living

738. Media”

739. weekly

740. email
3giveaway

741. sponsor
participation

742. in

743. a

744. seasonal

745. giveaway

746. contest

747. for

748. our

749. readers
learn

750. more...
Saturday, August 10, 13

751. Saturday, August 10, 13

752. Saturday, August 10, 13

753. Saturday, August 10, 13

754. Saturday, August 10, 13

755. Saturday, August 10, 13

756. Short & Sweet
Introduction
Examples of work you’ve done
Stats
Pricing
Contact Info.
Saturday, August 10, 13

757. http://simplemom.net/wp-content/uploads/2008/05/
SLM-media-kit.pdf
http://simplemom.net/advertise/
Saturday, August 10, 13

758. Pricing:Where to begin
• http://www.babble.com/mom/sponsored-posts-costs-
revealed/
• http://www.mombloggersclub.com/page/advertising-
rates-for-mom
Saturday, August 10, 13