Web 2.0 Man Ynet 1007

Stacie Mann October, 2007 Demystifying the World of Social Networking

Agenda: What I Will Cover ,[object Object],[object Object],[object Object],[object Object],[object Object]

What I Can’t Cover ,[object Object],[object Object],[object Object],[object Object]

An Orienting Question ,[object Object],[object Object],[object Object],[object Object],[object Object]

First point of orientation: Marketing is about looking at the world from the point of view of our audience rather than our own.

You are not the target audience!

Who is our audience? ,[object Object],[object Object],[object Object],[object Object]

Message is convenience Homepage in 2007

What Savvy Corporate Marketers Know ,[object Object],[object Object],[object Object]

Finding the Marketing Sweet Spot Your Org Is Good at It Important to Partner/Audience No One Else Does It/UVP Sources: BBMG and Jim Collins, Good to Great, Hedgehog Concept

Four Parts of Audience-Based Message ,[object Object],[object Object],[object Object],[object Object],The benefit exchange – aka what’s in it for the audience

Get Someone’s Attention by Connecting… ,[object Object],[object Object],[object Object]

What do we mean by values? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are the values of… ,[object Object]

Let’s Free Associate ,[object Object],[object Object],[object Object]

What Is Social Networking Anyway? ,[object Object]

That Covers… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],4 Things Are Important to Note

Who Is Giving Online?* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Crisis giving is the vanguard ,[object Object],[object Object],[object Object]

First Things First ,[object Object],[object Object],[object Object],[object Object]

Online Fundraising: The Ultimate Equalizer ,[object Object],[object Object],[object Object],[object Object],[object Object]

We are the long tail. ,[object Object],[object Object]

Action item #1: Get online now ,[object Object],[object Object]

A new model ,[object Object],[object Object],[object Object]

Millions of passionate constituencies

[object Object],[object Object],[object Object]

Even The Wall Street Journal Gets it!

Action Items, Part 2 ,[object Object],[object Object],[object Object]

We are NOT the best messengers ,[object Object],[object Object],[object Object],[object Object]

Uber-activists -- more than ATMs

Lessons learned with SixDegrees.org ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personal Motivation ,[object Object],[object Object],[object Object],[object Object]

Tools to fundraise where they are online

Build one for your organization

Tips for building a successful badge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contests are good! “ We put the information on our website…constantly updating them [donors] as to how we were doing…our volunteers were really eager to try to get the matching grant, but they also reached out about our mission.” -Kristy, Bubel-Aiken Foundation

Social Networks ,[object Object],[object Object],[object Object],[object Object]

Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implications for you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Action Items, Part 3 ,[object Object]

4 Things Are Important to Us ,[object Object],[object Object],[object Object],[object Object]

Making things easier ,[object Object],[object Object],[object Object],[object Object],[object Object]

Closing Thoughts ,[object Object],[object Object],[object Object]

How to dabble if you’re thinking… ,[object Object]

Marketing online and off, really well

One chicken donate now button: $20/month

Pickup in all media AND recurring donors… Priceless !

My CRAM to You ,[object Object],[object Object],[object Object],[object Object]

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Web 2.0 Man Ynet 1007

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