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For all of Agile’s strengths, it’s not inherently a user centered method. We’re challenged to find ways to integrate UX into agile development, and the Design Sprint or Sprint Zero has become an accepted way to do this.
But Sprint Zero isn’t the solution. It’s a workaround. It makes design a different kind of sprint, and silos UX away from the work of the “real” team. This isn’t even an agile way to work, and it’s not the best route to designing excellent user experiences.
We need a revolution. We need to incorporate user centered design into the work of everyone on an agile team.