A contest was held on the Facebook Timeline. Participants were asked to share their interesting photos on their own timeline, complete the caption “I Want to #BeTheGirl Because…” and tag Star CJ alive in their photos. The fans with maximum likes and judges recommendation were gratified.

1. Changing the brand perception of
on
Social Media

2. Be the Girl Contest
(21st Feb – 28th Feb 2014)
#BeTheGirl

3. Concept
A contest was held on the Facebook Timeline.
Participants were asked to share their interesting photos on their
own timeline, complete the caption “I Want to #BeTheGirl
Because…” and tag Star CJ alive in their photos. The fans with
maximum likes and judges recommendation were gratified.
Objective:
● To drive engagement
● To expand brand reach
● To increase brand interest
Gratification:
● 1 Exclusive Photoshoot
● 2 Gift hampers

4. What we did..
Fans were asked to share their photos with #BeTheGirl and
tag Star CJ alive

5. Prompt comments were
received with friends voting
It was supported on twitter
with constant updates

6. It was supported on Google plus with constant updates to
drive engagement on the Channel.

7. Contest Posts

8. Contest Winners

9. Facebook Statistics
Number of Posts
10 Posts
Total number of likes
Total 1000 +
Likes per post
150 +
Total number of Shares
Total 100+
Shares per post
20 +
Total Reach
40000 +
Reach per post
4000+

10. Facebook Statistics
Post Reach:
The number of people who saw your posts.

11. Likes, comments & shares:
These actions will help you reach more people.

12. Thank You