How do successful executives harness the power of Twitter to engage and flex their industry muscle? Join us for our next webinar where you will learn about benefits of tweeting, how to craft the perfect executive tweet, who the key influencers are in the twittersphere, and how to become a STAR tweeter!

1. Executive
Tweeting
Starmark
for Success
Branding
Advertising
Interactive
PR
Direct
Mobile
Social
Analytics
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2. Starmark
Our Backbone:
Company Founded on Integrated Marketing
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Peggy Nordeen
Fort Lauderdale (Headquarters) CEO
San Juan, PR
Orlando, FL
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© COPYRIGHT 2012 STARMARK

3. eTips.Starmark.com
Weekly eTip Newsletters
• Distributed via email, Facebook, Twitter and SMS
• Based on Cutting Edge Current Trends
• Co-Authored In-house By Experts Within Discipline
• Nationally Syndicated Content; Two Printed Books
Monthly Actionable Webinars
• Deeper Dive on Popular eTip Topics
• Expert walkthru with Q&A
Starmark Social Playbook
• Strategic Social Marketing Plan
• Proactive Approach to Managing your Social Marketing
• Updated daily!
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4. Why Executives Should Tweet
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5. Why Executives Should Tweet
Vision2
Activities3
Experiences4
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6. Why Executives Should Tweet
Communicating your point of view on industry/business topics
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7. Why Executives Should Tweet
Attracting like-minded employees, associates, potential customers
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8. Why Executives Should Tweet
Adding global reach to your business
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9. Why Executives Should Tweet
Learning what other executives have to say about important topics
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10. Why Executives Should Tweet
Social media makes sense for your company brand, and your personal brand
As an executive, you are expected to:
• build relationships
• deliver insights
• share your point of view
• motivate your employees
• guide your customers, prospective customers, and shareholders to follow you...
...literally and figuratively
eTip #66
“Personal
Brand”
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11. How to Get Started
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12. How To Get Started
Go to Twitter.com to create your account
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13. How To Get Started
Be sure to include all the information in your profile
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14. Who Should Executives Follow?
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15. Who Should Executives Follow?
Start with your address book!
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16. Who Should Executives Follow?
The real question: Who do you want to have follow you?
• News media you read (or want to have cover you and your company)
• Clients & Potential Customers
• Peers you admire
• Board Members
You should follow everyone whom you want to follow you first (follows are polite & reciprocal)
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17. What should you say (Tweet)?
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18. The Magic Number
140
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19. What should you say (Tweet)?
It only take a couple tweets a day to stay in the game:
• Association & Board Meetings
• When you are speaking/attending conferences
• Welcoming people/business/groups to town
• Community/Charity/Other Organization Events
• Company News/New Programs
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20. What to Tweet
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21. What to Tweet
First some Twitter lexicon:
• “Re-Tweet” (RT) Tweets that you think are interesting
• “Reply” (@) to users if they mention you or RT you
RT @
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22. What to Tweet
Always try to mention the business/organization Twitter handle:
• I am @Starmarkintl for a meeting
• Speaking @DMA_USA conference today
• At a fundraiser for @BGCofBroward
• Read a great article by @SunSentinel today
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23. What to Tweet
If you are with someone, mention the person you are with:
• Learning executive tweeting with @bcirce
• On a webinar with @peggyne
• Saw @FLGovScott speak today at a small business
conference
• Having lunch with @justicemitchell
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24. What to Tweet
“Tagging” your tweets on a subject or topic:
• Learning executive tweeting with @bcirce #twitter
• On a #webinar with @peggyne
• Saw @FLGovScott speak today at a #SmallBusiness
conference
• Having #lunch with @justicemitchell
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25. How to Manage
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26. How to Manage
Setup “Lists” You Want to Monitor:
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27. How to Manage
Add users to those lists:
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28. How to Manage
Manage those lists with tools!
• Great Desktop and Mobile Client
• Automatically makes a column for
all your “Lists”
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29. 25 Tweets to get you started!
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30. Association & Board Meetings
• Planning greatness at @____________ board meeting!
• Attending #Board meeting for @___________ #__________
• Honored to be on the @__________ Board. #_______ #Cause
• Please follow @____________ association to get the latest
news about #___________
• At a @___________ board meeting with @__________
@___________ and @_________ #________
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31. When you are speaking/attending conferences
• Attending #__________. Hope to see you at our booth ####
• Speaking @_________ conference today about #__________.
#DMA2012
• I’ll be @___________ today speaking about #____________. Stop
by booth #### to chat!
• Speaking @__________ with @___________ and @____________.
Great company to be in! #___________
• Heard a fascinating speech about #___________ at the
@___________ conference today. #DMA2012
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32. Welcoming people/business/groups to town
• Welcome @__________ @________ and @____________ to our #leadership group
• Everyone please welcome @__________ to #FortLauderdale
• @___________ is moving their headquarters to town #business
• #FF to @____________, she is joining our #___________ team
• Went to a @___________ store today for the first time, impressed #____________
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33. Community/Charity/Other Organization Events
• Please join me in supporting @___________. It’s a worthy #cause #__________
• Attending #fundraiser for @_________ tonight, please spread the word
• Building #community @____________ event. Ask me how
• What do you think of @____________? #charity #support
• Here is something I have been spending a lot of quality time on (link)
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34. Company News/New Programs
• Happy to announce #_________ today, read more about it (link)
• Launching #_________ today. Read all about it (link) #__________ #__________
• Proud of our latest efforts, read all about it (link) #___________
• Thanks for the RT @__________ @__________ and @___________ #__________
• #FF Good reads: @___________ @__________ @____________
eTip #4 Blog Post
“Click Here” “ROI &
HashTags”
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35. Thank You.
Brett Circe
Chief Interactive Officer
Follow Me: @bcirce
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36. Stay Engaged!
See us on Facebook of your free “ASK A STARMARKER” tool!
Register for eTips & Free Webinars at eTips.starmark.com
Text “ETIP” to 24-7-365 to get our weekly eTip via SMS
See http://slidesha.re/starmarkpres for more education!
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