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Cluetrain Manifesto Slide show 6
Companies must ask themselves where their corporate cultures end   ,[object Object],[object Object]
If their culture end before the community begins, they will have no market   ,[object Object]
Human communities are based on discourse, on human speech about human concerns   ,[object Object],[object Object]
The community of discourse is the market   ,[object Object],[object Object]
Companies that do not belong to a community of discourse will die   ,[object Object]
Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce   ,[object Object]
As with networked markets, people are also talking to each other directly inside the company, and not just about rules and regulations, boardroom directives, bottom lines   ,[object Object],[object Object]

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Vertsol 5