Startupfest 2013 - Big fish, huge pong: Launching globally - Dario Meli

Startupfest
StartupfestProducer à Startupfest
Good Afternoon
I’m Dario Meli
@quikness
I’ve been in startups
for +15 years
I co-founded
Startupfest 2013 - Big fish, huge pong: Launching globally - Dario Meli
Startupfest 2013 - Big fish, huge pong: Launching globally - Dario Meli
And now...
Startupfest 2013 - Big fish, huge pong: Launching globally - Dario Meli
Quietly is a network for exchanging
personal recommendations
Quietly amplifies content distribution
Quietly is perfect for content marketing
Quietly is perfect for content marketingMonitor reach, influence, engagement
I recently took Quietly on
a trip around the world
And learned a few things
about foreign markets
Lets talk about startups
(That’s you)
+
Success
There are many
contributing factors
Lets talk about a big one:
Growth
& increasing it’s potential
Growth hacking?
Growth hacking?
Straight up user acquisition
Through user appeal
“Wait!!”
“What about the product?”
A quality product is
paramount to success
But in who’s eyes?
Diff’rent Strokes for
different folks
Is the market in Jakarta less
important than Berlin?
or Bogota?
or Los Angeles?
Is your startup a failure because
you have 100k users in Bangkok
but only 10k in NYC?
No
You haven’t failed.
You’ve identified an
additional market
and an exciting new
opportunity for growth
This perspective helps
tie product & growth together
So how do we plan for this?
We don’t wait for a
fluke situation
How do we engineer growth in
multiple markets simultaneously?
Thankfully this isn’t
brain surgery
and you’re likely
already doing it
You just need to think bigger
Start with “who?”
Identify the types of users
who get the most value
out of your product
Travelers?
Bloggers?
Life hackers?
You know your
target demo
Who influences them?
Make a huge list
& get to work
Startupfest 2013 - Big fish, huge pong: Launching globally - Dario Meli
Where do you find them?
Everywhere!
Do you want adoption here?
SF pop ~ 7.1 mill
Or maybe here?
USA pop ~ 320 mill
Of course
Would you settle for here?
Moscow pop ~ 11.5 mill
Or how about here?
Europe pop ~ 739 mill
Now think even
bigger than that
+
China + India = ~ 2.6 B (woah!)
Create community
Expand your
comms strategy
Go grass roots and get
your power users onside
Keep them in the loop,
give them favored status
Formalize an ambassador
program of your top users
Companies doing this well:
When do you start?
“The best time to plant a tree
was 20 years ago.The second
best time is right now”
- Chinese proverb
That means do it now
Recap
Your product must be excellent
The world is big:
There are many markets you
cant see unless you look
The world is small:
Reaching out to people in distant
locales is just a tweet away
Create community:
Open communication
Empower community:
Let them drive
Start right now
Be patient.
Overnight success takes years :-)
Thank you
Dario Meli
CEO, Quietly
@quikness
www.quiet.ly
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