This document discusses 3 myths about adopting a Lean process. The first myth is that people don't care about Lean, but the reality is that people do care about improving processes. The second myth is that people don't want to run tests, but the reality is that tests on small things like buttons and flows have yielded big lifts. The third myth is that you can test your way to a great experience, but the reality is that vision and design must guide experiments, which then validate the vision. Lean is about failing fast through experiments to improve quickly.
13. On pace to do 600 usability sessions this
year
Will cost around $30,000
(less than 1 outsourced usability project)
@glusman
14. Shorten the time between someone
at Meetup wondering how someone
would react to something
and
actually watching someone react
to something
@glusman
15. MALKOVICH
BIAS:
THE TENDENCY TO BELIEVE THAT
EVERYONE USES TECHNOLOGY
LIKE YOU DO
@glusma
@glusman
16. Shifts the conversation from
how I would use the
website to how this user
uses the website
@glusman