Traditional Product Development
             Unit of progress: Advance to Next Stage


                           Waterfal...
Agile
         Unit of progress: a line of working code


                       Agile (XP)

“Product Owner” or
in-house c...
Product Development at Lean Startup
Business, marketing, engineering are tightly coupled in a company-
                   ...
Customer Development
                           Continuous cycle of customer
                       
                    ...
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Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development

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Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development

  1. Traditional Product Development Unit of progress: Advance to Next Stage Waterfall Problem: known Solution: known
  2. Agile Unit of progress: a line of working code Agile (XP) “Product Owner” or in-house customer Solution: unknown Problem: known
  3. Product Development at Lean Startup Business, marketing, engineering are tightly coupled in a company- wide feedback loop. Unit of progress: customer validation Data, feedback, insights Hypotheses, experiments, insights Problem: unknown Solution: unknown
  4. Customer Development Continuous cycle of customer  interaction Rapid hypothesis  testing about market, pricing, customers, … Extreme low cost, low  burn, tight focus Measurable gates for  investors http://bit.ly/3oartD

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