1. Maternia
Vlastimil Vávrů, @vavru, vlastimil@vavru.cz
Monday, July 22, 13

2. Agenda
✤ Before Maternia
✤ Start
✤ Growth
✤ Today
✤ KPIs
✤ My daily schedule
✤ Under the hood
✤ Tips
Monday, July 22, 13

3. Before Maternia
✤ E-learning developer (Gopas)
✤ PHP programmer (Venturia)
✤ Java programmer (Avedya)
Monday, July 22, 13

4. Start
✤ 2 guys
✤ no experience
✤ hungry (and foolish)
✤ why lenses
✤ started from scratch
Monday, July 22, 13

5. Growth
✤ first 3 months - no warehouse
✤ 3 people
✤ after 1 year of running business - 1mio CZK monthly revenue
✤ 1 new country a year
Monday, July 22, 13

6. Today
✤ 25 fulltime employees
✤ 20 000 orders/month
✤ 7 countries (and preparing many others...)
✤ no. 1 in Czech and Slovak republic
✤ brand new logistic center (daily capacity 3000+ orders)
Monday, July 22, 13

7. KPIs
✤ Number of orders
✤ Avg. daily markup/turnover
✤ Number of new/returning customers
✤ Avg. order value
✤ Shipping costs bilance
✤ Best products chart
For each website on monthly basis:
Monday, July 22, 13

8. Cinkatko
Monday, July 22, 13

9. Number of orders per month
Monday, July 22, 13

10. My daily schedule
✤ DSM
✤ Sport
✤ Meetings
✤ Programming
✤ Analysis
✤ Marketing
✤ Weekly review
Monday, July 22, 13

11. Under the hood
✤ Pricing
✤ Newsletters
✤ Customer service
Monday, July 22, 13

12. Tips
✤ Iterate - Read -> Think -> Do -> Talk -> Listen
✤ Deliver
✤ Delegate - but learn at first
✤ Simplify - checklists
✤ GTD
Monday, July 22, 13

13. Maternia
Vlastimil Vávrů, @vavru, vlastimil@vavru.cz
Thank you
Monday, July 22, 13