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A Step-By-Step Guide To Creating An Effective Social Media Strategy

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The landscape of social media will change drastically this year. Hence, if you are running your business online, you must be aware of the steps to create a successful social media marketing strategy for your business in 2019:

- Identify your business goals from day one
- Craft your marketing objectives
- Understand the audience persona
- Research competition and know what to do
- Develop a content marketing strategy
- List the resources and investment
- Distribute the tasks among your team members
- Track your social media metrics and ROI

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A Step-By-Step Guide To Creating An Effective Social Media Strategy

  1. 1. 8 Steps to build a Successful Social Media Marketing Strategy for 2019 STATUSSREW
  2. 2. Thelandscapeofsocialmediawillchangedrasticallyin2019.Hence,ifyou arerunningyourbusinessonline,thenyoumustbeawareofhowtocreatea successfulsocialmediamarketingstrategyforyourbusinessin2019. Thereachofsocialmediahasexpandedimmenselyoverthelastfewyears. Accordingtoareport,thereare3.03billionactiveSocialMediauserswho frequentlyusessocialmedia. Evenifyou’renotafanofSocialMedia,it’sokaEvenifyou’renotafanofSocialMedia,it’sokay.Itdoesn’thavetobeagreat dealtostayawayfromSocialMediaunlessanduntilyou’rereallyconcerned aboutyourpersonalbrand.But,whataboutyourbusiness?Canyouafford tolosethebenefitsthatyourbusinesscanharvestwithitssocialpresence. OrshouldIsaywiththerightSocialMediaMarketingStrategy? Whyevenhaveasocialpresence? BecauseyourcusBecauseyourcustomersarethere.Lookatthesemesmerizingstatson SocialMediarolledoutin2017,it’sabigsurpriseforeveryonetoseethe numbers,onlyinmillionsandbillions. Nowadays,it’sverycommontoseebusinessesjustshowingtheirlogoson differentSocialNetworks.It’sevenmorecommonformanybusinessesto notaligntheirSocialMediaMarketingstrategywiththeirbusinessgoals. Theytreatitinisolationandsometimesnotevenhaveastrategy. NotthewisestthingNotthewisestthingtodo! WhynotzoomoutabitandhaveanoverviewofhowSocialMediaStrategy canhaveaninfluenceonyourbusiness? Thelandscapeofsocialmediawillchangedrasticallyin2019.Hence,ifyou arerunningyourbusinessonline,thenyoumustbeawareofhowtocreatea successfulsocialmediamarketingstrategyforyourbusinessin2019. Thereachofsocialmediahasexpandedimmenselyoverthelastfewyears. Accordingtoareport,thereare3.03billionactiveSocialMediauserswho frequentlyusessocialmedia. Evenifyou’renotafanofSocialMedia,it’soka Thelandscapeofsocialmediawillchangedrasticallyin2019.Hence,ifyou arerunningyourbusinessonline,thenyoumustbeawareofhowtocreatea successfulsocialmediamarketingstrategyforyourbusinessin2019. Thereachofsocialmediahasexpandedimmenselyoverthelastfewyears. Accordingtoareport,thereare3.03billionactiveSocialMediauserswho frequentlyusessocialmedia. Evenifyou’renotafanofSocialMedia,it’soka Thelandscapeofsocialmediawillchangedrasticallyin2019.Hence,ifyou arerunningyourbusinessonline,thenyoumustbeawareofhowtocreatea successfulsocialmediamarketingstrategyforyourbusinessin2019. Thereachofsocialmediahasexpandedimmenselyoverthelastfewyears. Accordingtoareport,thereare3.03billionactiveSocialMediauserswho frequentlyusessocialmedia. Evenifyou’renotafanofSocialMedia,it’soka
  3. 3. Whydoesyourbusinessneedasocialmediamarketingstrategy? •Itallowsyoutoreachyourtargetaudienceeasily •AneffectiveSocialMediaMarketingplanhelpsyoubuildan onlinecommunity •SocialMediahelpsyoureceiveinstantfeedbackfromyour audience •SocialMediaMarketingallowsyoutogetweb-trafficandleads •SocialMediaMarketingStra•SocialMediaMarketingStrategyiscost-effective •SocialMediahelpsyoubuildbrandawarenessandexposure •SocialMediahelpsyouenhanceyourcustomerservice 8stepstobuildacapablesocialmediamarketingstrategy •Identifyyourbusinessgoalsfromdayone •Craftyourmarketingobjectives •Understandtheaudiencepersonaondifferent SocialNetworks •Researchcompetitionandknowwhattodo •Developacontentmarketingstrategy •Listdowntheresourcesandinvestment •Distributethetasksamongyourteammembers •TrackyourSocialMediaMetricsandROI ApartfromconsideringthatSocialMediahasthefastestgrowinguserbase intheworld,it’scrucialtoperceivetheenormouschanceofdeliveringvalue toyouraudience,lookatthebenefitsofhavingaSocialMediaMarketing strategyforyourbusiness. Ihavebrokentheentireprocessinto8simplestepswhichwillhelpyoubuild yourSocialMediaMarketingStrategyforyourbusiness. Thefollowingsocialmediamarketingtipswilldefinitelyhelpyoutocreatea successfulbrandonline.Havealookatit.
  4. 4. Whydoesyourbusinessexistatfirstplace?Doesitprovidethebest investmentsupporttostartups?Orlikeus,helpingmorebusinessesand brandstodoeffectiveSocialMediaMarketingfromoneplace,bysavinga tonoftime. UndersUnderstandandidentifyyourprimarybusinessgoalinthebeginning,then breakitdownintopersonalizedsecondarygoalsinordertomakethe processsimplerandstraightforward.Later,everysecondarygoalcanbe allocatedinastrategicmanner.Forexample,buildingbrandawareness, increasingcustomerloyaltyandretentionorincreasingsalesandalike. EverySocialMediaactivityshouldseEverySocialMediaactivityshouldserveyourbusinessgoal.Jumpinginto SocialMediajustbecauseit’seasytocreateaprofileandfollowpeoplewill makenodifference.It’sallaboutyourbrandreputationonline. Makesuretohaveaclearsocialmediagoalasitwouldhelpyoutomeasure yoursocialmediasuccess.Havingtoomanysocialmediagoalswouldruin yourchancesofobtainingdesiredsocialmediasuccess. 1.Identifyyour businessgoalsfrom dayone
  5. 5. Businessgoalswilllookshallowiftheyaren’talignedwiththeright marketingparameterstokeepatrackofwhatisachievedandwhatisn’t. Let’ssayyourbusinessgoalistogenerateleads,thenemailsubscriptions andsignupsshouldbeasensiblemetrictotrack. Marketingobjectiveshouldputyourbusinessgoalsintonumbers.Let’stake theaboveexample,yourmarketingobjectivecanbesettoachieve45% moreemailsubscriptionsthismonththanthatofthepreviousmonth. LackofbenchmarkinginamarketingeffortmakesitdoubtfulLackofbenchmarkinginamarketingeffortmakesitdoubtfultoachieve,so itisrecommendedtotakeyourpreviousresultsasabaselineforthefuture objectives. 2.Craftyoursocial mediamarketing objectives TheabovemarketingobjectiveisSMART
  6. 6. Yourbusinessisneveraboutyou,ithasalwaysbeenaboutpeopleyou providevalueto.It’snoteasytofindtherightpeoplethatmightbe interestedinyourproductorservice.Youneedtherightapproachtoget started. Startwithaskingtherightquestions. BeforeyouimplementyourSocialMediaMarketingeffortorspend money,askafewquestionsthatIhavementionedbelow: Onceyouhaveanalyzedandansweredtheabovequestions,youneedto organizetheinformationyou’vegatheredaboutthepersonaproperly. Don’tputyourselfintotroublebyhavingmanynumbersofpersonas.Focus ononeortwointhebeginning. 3.Understandthe audiencepersona •Howdoessuccesslooklikeforthem? •Fromwheredotheygettheinformation? •Inwhichsocialnetworkdotheyparticipatein? •Howdotheysearchforvendorsorsellersonline? •Howdotheyprefertointeractwithonlineproducts? •Howdotheymakeapurchase? •Findthelastpurchasetheyhavemade.•Findthelastpurchasetheyhavemade. •Whatisthedemographicsofyouraudience persona? •Whatistheeducationalbackgroundand careerpath? •Inwhichindustryaretheyinvolvedin? •Whatistheirjobroleortitle? •Whomdotheyreport•Whomdotheyreportto? •Howdoestheirdaylooklike? •Whattoolsdotheyusetoperformcertain tasks? •Whataretheirbiggestchallenges?
  7. 7. YourSocialMediaMarketingStrategycannothityourexpectationsuntilor unlessyouresearchaboutyourcompetitors. Alotofbusinessesfailonsocialmediabecausetheydon'tinvesttimein creatinganeffectivesocialmediamarketingplan.Withouthavingclarity aboutyoursocialmediagoals,youwon'tbeabletoachievesuccess. Thebestwaytostartpromotingyourbusinessonsocialmediaistolook whatyourcompetitorsaredoing.Whatisworkingbestforthem? DoingthiswillkeepyouupdaDoingthiswillkeepyouupdatedaboutyourcompetitor’sactivityonSocial Mediawhichcanbebroughtbacktoyourmarketingeffortstogainpositive results. Haveacloseeyeonyourcompetitor’ssocialprofilesandeveryotherpoint thatyouthinkisnecessary. Thingstolookatwhile analysingcompetitor’ssocial 4.Research competitionand knowwhattodo •Followersandfollowings •Postingfrequency •Timeofday •Typeofcontent(link,image,infographic,GIForvideo) •Contextofcontent(humorous,promotional,motivationaloractionable) •TracktheirengagementrateondifferentSocialNetworks
  8. 8. YoucannotintegrateyourbusinessgoalswithSocialMediaMarketing StrategywithoutgettingintoContentMarketing. ContentMarketingStrategyisoneoftheimportantpartsofyouroverall marketingobjectives,whichreferstothecreationanddistributionof self-createdcontent--likewritten,visualanddownloadable. ConContentcanbeproducedin-houseorbyoutsourcing,andcanbedirected towardsyourtargetpersonaonSocialMedia.Withoutgreatcontentsocial mediaismeaninglessandwithoutsocialmedia,nobodywillknowabout yourcontent.Usethemtogethertoreachandconvertyourprospects. Tomanageallthis,whatyouneedisacontentcalendar,thatwillhelpyou mapouteverythingfromcontentcreationtopublishingondifferentSocial Networks. Therearemanyresearchesandstudiesthatexplainthedifferentposting timesfordifferenttypeofcontentaccordingtothetimezoneandaudience behaviorworldwide.Itcanhelpyoutobecomemoreproductiveandless annoyingtoyouraudience. MeasureandtrackthemeaningfulmetricsofyourconMeasureandtrackthemeaningfulmetricsofyourcontentandseehow’sit consumed. Differenttypesofcontentfor marketingstrategy 5.Developa contentmarketing strategy •Blogposts •Whitepapers •eBooks •Videos •Webinars •Podcasts •Slides/•Slides/Powerpoints •Visualcontent •FAQs •Featurearticles •Pressreleases •News •Casestudies •Buyerguides•Buyerguides
  9. 9. Inordertounderstandyourinvestmentandrequiredresources,lookatthe tacticsyou’vechosentoachieveyourbusinessgoalsandmarketing objectives. MakeanextensivelistoftoolsandresourcesyouneedforyouroverallSocial MediaMarketingStrategy. Forexample,automatingyourSocial Mediapostingandsocialreferralcanbe thepartofthemostimportanttacticsas theyaremeanttoprovidefasterresults thanothertechniques. 6.Listdownthe resourcesand investment
  10. 10. ImplementingasuccuessfulSocialStrategycanbeconfusingatmanyturns asitrequiresmultipleresourcesandefforts.Inordertopreventitfrom gettingoverlappedormessy,distributetheworkamongteammembersby assigningthemarole.Thiscanmaketheprocessmoreproductiveandless complex. Wheneveryoneknowstheirrolesandresponsibilities,ittakeslesstimein execution. UseUseStatusbrewforteamsfeaturetomanageyourSocialMediaactivities likesocialscheduling,sociallisteningandreportingbyassigningdifferent rolesandpermissionstodifferentteammembers,it’sthemostproductive waytoactonSocialMedia. YoucanalsousetoolslikeTrello,BasecamporActiveCollabtomanageyour teamtasks,teamcommunicationtoolslikeSlackcanbeajackpotforyou. 7.Distributethe tasksamongyour teammembers Assigningrolescanlooklike •Blogpostcreationanddistribution-Mark •Videocontentcreationandediting-Daniel •Socialmediaengagement-Annie •Advertising(retargeting,paidadsonSocialMedia)-Peter •Socialreferralprogram-David •Customerservice-Jim
  11. 11. YourSocialMediaMarketingStrategyisnotwrittenonlyonce.Alongthe way,youmightfindthediscrepancyinafewtacticswhicharenotproviding youanyresult.Here,youcanaimtohaveachangeinyourSocialMedia Marketingframework.ThisiswheretheSocialMediaMetricscomeinto play. TTrackingtherightSocialMediametricscananswerwhetheryourmarketing effortsareontrackorthereisaneedtopayattention.Trackingrightmetrics canhelpyousticktoyourbusinessgoalsthroughouttheprocess. YourSocialMediaMarketingStrategyshouldprovideyoutherelevant SocialMediaROI.Thisiswhatmattersattheendoftheday. Takeaway:Wehavecomeupwithacompleteguidetomeasuringyour SocialMediaMetricsandSocialMediaROI. Eagertoknowfromyou Iknowthatthisisalotofinformation, buttogettherightresults--weall needarightpath.SocialStrategy requiresenergy,time,creativityand self-discipline. DoyouhaveclearaSocialMediaDoyouhaveclearaSocialMedia MarketingStrategy?Whattoolsdoyou usetokeepyourteammovingahead? 8.Trackyoursocial mediametricsand socialmediaROI
  12. 12. Tolearnmoreorstartafree14-daytrial visit:https://statusbrew.com

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