1.
8 Steps to build a Successful
Social Media Marketing
Strategy for 2019
STATUSSREW

2.
Thelandscapeofsocialmediawillchangedrasticallyin2019.Hence,ifyou
arerunningyourbusinessonline,thenyoumustbeawareofhowtocreatea
successfulsocialmediamarketingstrategyforyourbusinessin2019.
Thereachofsocialmediahasexpandedimmenselyoverthelastfewyears.
Accordingtoareport,thereare3.03billionactiveSocialMediauserswho
frequentlyusessocialmedia.
Evenifyou’renotafanofSocialMedia,it’sokaEvenifyou’renotafanofSocialMedia,it’sokay.Itdoesn’thavetobeagreat
dealtostayawayfromSocialMediaunlessanduntilyou’rereallyconcerned
aboutyourpersonalbrand.But,whataboutyourbusiness?Canyouafford
tolosethebenefitsthatyourbusinesscanharvestwithitssocialpresence.
OrshouldIsaywiththerightSocialMediaMarketingStrategy?
Whyevenhaveasocialpresence?
BecauseyourcusBecauseyourcustomersarethere.Lookatthesemesmerizingstatson
SocialMediarolledoutin2017,it’sabigsurpriseforeveryonetoseethe
numbers,onlyinmillionsandbillions.
Nowadays,it’sverycommontoseebusinessesjustshowingtheirlogoson
differentSocialNetworks.It’sevenmorecommonformanybusinessesto
notaligntheirSocialMediaMarketingstrategywiththeirbusinessgoals.
Theytreatitinisolationandsometimesnotevenhaveastrategy.
NotthewisestthingNotthewisestthingtodo!
WhynotzoomoutabitandhaveanoverviewofhowSocialMediaStrategy
canhaveaninfluenceonyourbusiness?
Thelandscapeofsocialmediawillchangedrasticallyin2019.Hence,ifyou
arerunningyourbusinessonline,thenyoumustbeawareofhowtocreatea
successfulsocialmediamarketingstrategyforyourbusinessin2019.
Thereachofsocialmediahasexpandedimmenselyoverthelastfewyears.
Accordingtoareport,thereare3.03billionactiveSocialMediauserswho
frequentlyusessocialmedia.
Evenifyou’renotafanofSocialMedia,it’soka
Thelandscapeofsocialmediawillchangedrasticallyin2019.Hence,ifyou
arerunningyourbusinessonline,thenyoumustbeawareofhowtocreatea
successfulsocialmediamarketingstrategyforyourbusinessin2019.
Thereachofsocialmediahasexpandedimmenselyoverthelastfewyears.
Accordingtoareport,thereare3.03billionactiveSocialMediauserswho
frequentlyusessocialmedia.
Evenifyou’renotafanofSocialMedia,it’soka
Thelandscapeofsocialmediawillchangedrasticallyin2019.Hence,ifyou
arerunningyourbusinessonline,thenyoumustbeawareofhowtocreatea
successfulsocialmediamarketingstrategyforyourbusinessin2019.
Thereachofsocialmediahasexpandedimmenselyoverthelastfewyears.
Accordingtoareport,thereare3.03billionactiveSocialMediauserswho
frequentlyusessocialmedia.
Evenifyou’renotafanofSocialMedia,it’soka

3.
Whydoesyourbusinessneedasocialmediamarketingstrategy?
•Itallowsyoutoreachyourtargetaudienceeasily
•AneffectiveSocialMediaMarketingplanhelpsyoubuildan
onlinecommunity
•SocialMediahelpsyoureceiveinstantfeedbackfromyour
audience
•SocialMediaMarketingallowsyoutogetweb-trafficandleads
•SocialMediaMarketingStra•SocialMediaMarketingStrategyiscost-effective
•SocialMediahelpsyoubuildbrandawarenessandexposure
•SocialMediahelpsyouenhanceyourcustomerservice
8stepstobuildacapablesocialmediamarketingstrategy
•Identifyyourbusinessgoalsfromdayone
•Craftyourmarketingobjectives
•Understandtheaudiencepersonaondifferent
SocialNetworks
•Researchcompetitionandknowwhattodo
•Developacontentmarketingstrategy
•Listdowntheresourcesandinvestment
•Distributethetasksamongyourteammembers
•TrackyourSocialMediaMetricsandROI
ApartfromconsideringthatSocialMediahasthefastestgrowinguserbase
intheworld,it’scrucialtoperceivetheenormouschanceofdeliveringvalue
toyouraudience,lookatthebenefitsofhavingaSocialMediaMarketing
strategyforyourbusiness.
Ihavebrokentheentireprocessinto8simplestepswhichwillhelpyoubuild
yourSocialMediaMarketingStrategyforyourbusiness.
Thefollowingsocialmediamarketingtipswilldefinitelyhelpyoutocreatea
successfulbrandonline.Havealookatit.

4.
Whydoesyourbusinessexistatfirstplace?Doesitprovidethebest
investmentsupporttostartups?Orlikeus,helpingmorebusinessesand
brandstodoeffectiveSocialMediaMarketingfromoneplace,bysavinga
tonoftime.
UndersUnderstandandidentifyyourprimarybusinessgoalinthebeginning,then
breakitdownintopersonalizedsecondarygoalsinordertomakethe
processsimplerandstraightforward.Later,everysecondarygoalcanbe
allocatedinastrategicmanner.Forexample,buildingbrandawareness,
increasingcustomerloyaltyandretentionorincreasingsalesandalike.
EverySocialMediaactivityshouldseEverySocialMediaactivityshouldserveyourbusinessgoal.Jumpinginto
SocialMediajustbecauseit’seasytocreateaprofileandfollowpeoplewill
makenodifference.It’sallaboutyourbrandreputationonline.
Makesuretohaveaclearsocialmediagoalasitwouldhelpyoutomeasure
yoursocialmediasuccess.Havingtoomanysocialmediagoalswouldruin
yourchancesofobtainingdesiredsocialmediasuccess.
1.Identifyyour
businessgoalsfrom
dayone

5.
Businessgoalswilllookshallowiftheyaren’talignedwiththeright
marketingparameterstokeepatrackofwhatisachievedandwhatisn’t.
Let’ssayyourbusinessgoalistogenerateleads,thenemailsubscriptions
andsignupsshouldbeasensiblemetrictotrack.
Marketingobjectiveshouldputyourbusinessgoalsintonumbers.Let’stake
theaboveexample,yourmarketingobjectivecanbesettoachieve45%
moreemailsubscriptionsthismonththanthatofthepreviousmonth.
LackofbenchmarkinginamarketingeffortmakesitdoubtfulLackofbenchmarkinginamarketingeffortmakesitdoubtfultoachieve,so
itisrecommendedtotakeyourpreviousresultsasabaselineforthefuture
objectives.
2.Craftyoursocial
mediamarketing
objectives
TheabovemarketingobjectiveisSMART

6.
Yourbusinessisneveraboutyou,ithasalwaysbeenaboutpeopleyou
providevalueto.It’snoteasytofindtherightpeoplethatmightbe
interestedinyourproductorservice.Youneedtherightapproachtoget
started.
Startwithaskingtherightquestions.
BeforeyouimplementyourSocialMediaMarketingeffortorspend
money,askafewquestionsthatIhavementionedbelow:
Onceyouhaveanalyzedandansweredtheabovequestions,youneedto
organizetheinformationyou’vegatheredaboutthepersonaproperly.
Don’tputyourselfintotroublebyhavingmanynumbersofpersonas.Focus
ononeortwointhebeginning.
3.Understandthe
audiencepersona
•Howdoessuccesslooklikeforthem?
•Fromwheredotheygettheinformation?
•Inwhichsocialnetworkdotheyparticipatein?
•Howdotheysearchforvendorsorsellersonline?
•Howdotheyprefertointeractwithonlineproducts?
•Howdotheymakeapurchase?
•Findthelastpurchasetheyhavemade.•Findthelastpurchasetheyhavemade.
•Whatisthedemographicsofyouraudience
persona?
•Whatistheeducationalbackgroundand
careerpath?
•Inwhichindustryaretheyinvolvedin?
•Whatistheirjobroleortitle?
•Whomdotheyreport•Whomdotheyreportto?
•Howdoestheirdaylooklike?
•Whattoolsdotheyusetoperformcertain
tasks?
•Whataretheirbiggestchallenges?

7.
YourSocialMediaMarketingStrategycannothityourexpectationsuntilor
unlessyouresearchaboutyourcompetitors.
Alotofbusinessesfailonsocialmediabecausetheydon'tinvesttimein
creatinganeffectivesocialmediamarketingplan.Withouthavingclarity
aboutyoursocialmediagoals,youwon'tbeabletoachievesuccess.
Thebestwaytostartpromotingyourbusinessonsocialmediaistolook
whatyourcompetitorsaredoing.Whatisworkingbestforthem?
DoingthiswillkeepyouupdaDoingthiswillkeepyouupdatedaboutyourcompetitor’sactivityonSocial
Mediawhichcanbebroughtbacktoyourmarketingeffortstogainpositive
results.
Haveacloseeyeonyourcompetitor’ssocialprofilesandeveryotherpoint
thatyouthinkisnecessary.
Thingstolookatwhile
analysingcompetitor’ssocial
4.Research
competitionand
knowwhattodo
•Followersandfollowings
•Postingfrequency
•Timeofday
•Typeofcontent(link,image,infographic,GIForvideo)
•Contextofcontent(humorous,promotional,motivationaloractionable)
•TracktheirengagementrateondifferentSocialNetworks

8.
YoucannotintegrateyourbusinessgoalswithSocialMediaMarketing
StrategywithoutgettingintoContentMarketing.
ContentMarketingStrategyisoneoftheimportantpartsofyouroverall
marketingobjectives,whichreferstothecreationanddistributionof
self-createdcontent--likewritten,visualanddownloadable.
ConContentcanbeproducedin-houseorbyoutsourcing,andcanbedirected
towardsyourtargetpersonaonSocialMedia.Withoutgreatcontentsocial
mediaismeaninglessandwithoutsocialmedia,nobodywillknowabout
yourcontent.Usethemtogethertoreachandconvertyourprospects.
Tomanageallthis,whatyouneedisacontentcalendar,thatwillhelpyou
mapouteverythingfromcontentcreationtopublishingondifferentSocial
Networks.
Therearemanyresearchesandstudiesthatexplainthedifferentposting
timesfordifferenttypeofcontentaccordingtothetimezoneandaudience
behaviorworldwide.Itcanhelpyoutobecomemoreproductiveandless
annoyingtoyouraudience.
MeasureandtrackthemeaningfulmetricsofyourconMeasureandtrackthemeaningfulmetricsofyourcontentandseehow’sit
consumed.
Differenttypesofcontentfor
marketingstrategy
5.Developa
contentmarketing
strategy
•Blogposts
•Whitepapers
•eBooks
•Videos
•Webinars
•Podcasts
•Slides/•Slides/Powerpoints
•Visualcontent
•FAQs
•Featurearticles
•Pressreleases
•News
•Casestudies
•Buyerguides•Buyerguides

9.
Inordertounderstandyourinvestmentandrequiredresources,lookatthe
tacticsyou’vechosentoachieveyourbusinessgoalsandmarketing
objectives.
MakeanextensivelistoftoolsandresourcesyouneedforyouroverallSocial
MediaMarketingStrategy.
Forexample,automatingyourSocial
Mediapostingandsocialreferralcanbe
thepartofthemostimportanttacticsas
theyaremeanttoprovidefasterresults
thanothertechniques.
6.Listdownthe
resourcesand
investment

10.
ImplementingasuccuessfulSocialStrategycanbeconfusingatmanyturns
asitrequiresmultipleresourcesandefforts.Inordertopreventitfrom
gettingoverlappedormessy,distributetheworkamongteammembersby
assigningthemarole.Thiscanmaketheprocessmoreproductiveandless
complex.
Wheneveryoneknowstheirrolesandresponsibilities,ittakeslesstimein
execution.
UseUseStatusbrewforteamsfeaturetomanageyourSocialMediaactivities
likesocialscheduling,sociallisteningandreportingbyassigningdifferent
rolesandpermissionstodifferentteammembers,it’sthemostproductive
waytoactonSocialMedia.
YoucanalsousetoolslikeTrello,BasecamporActiveCollabtomanageyour
teamtasks,teamcommunicationtoolslikeSlackcanbeajackpotforyou.
7.Distributethe
tasksamongyour
teammembers
Assigningrolescanlooklike
•Blogpostcreationanddistribution-Mark
•Videocontentcreationandediting-Daniel
•Socialmediaengagement-Annie
•Advertising(retargeting,paidadsonSocialMedia)-Peter
•Socialreferralprogram-David
•Customerservice-Jim

11.
YourSocialMediaMarketingStrategyisnotwrittenonlyonce.Alongthe
way,youmightfindthediscrepancyinafewtacticswhicharenotproviding
youanyresult.Here,youcanaimtohaveachangeinyourSocialMedia
Marketingframework.ThisiswheretheSocialMediaMetricscomeinto
play.
TTrackingtherightSocialMediametricscananswerwhetheryourmarketing
effortsareontrackorthereisaneedtopayattention.Trackingrightmetrics
canhelpyousticktoyourbusinessgoalsthroughouttheprocess.
YourSocialMediaMarketingStrategyshouldprovideyoutherelevant
SocialMediaROI.Thisiswhatmattersattheendoftheday.
Takeaway:Wehavecomeupwithacompleteguidetomeasuringyour
SocialMediaMetricsandSocialMediaROI.
Eagertoknowfromyou
Iknowthatthisisalotofinformation,
buttogettherightresults--weall
needarightpath.SocialStrategy
requiresenergy,time,creativityand
self-discipline.
DoyouhaveclearaSocialMediaDoyouhaveclearaSocialMedia
MarketingStrategy?Whattoolsdoyou
usetokeepyourteammovingahead?
8.Trackyoursocial
mediametricsand
socialmediaROI

12.
Tolearnmoreorstartafree14-daytrial
visit:https://statusbrew.com