1.
EVERGREEN
CONTENT:
WHAT IS IT &
WHY IS IT SO
IMPORTANT

2.
Qualitycontent
Timeless
Staysfresh
Relevantinfuture
Sustainable
EVERGREEN
CONTENT

3.
Newsarticles, statistics,
latestclothing & fashiontrends
Not an evergreen content
Some
Examples

4.
Tips, how-tocontent, productreviews,
DIY videos, recipes, tutorials, FAQs
Qualify for being known as evergreen content
Some
Examples

5.
SIX BENEFITS
O F F E R E D B Y E V E R G R E E N C O N T E N T

6.
1. SUPPORTS SEO STRATEGY
E N A B L E S L I N K B U I L D I N G E X E R C I S E & R E D U C E S B O U N C E R A T E

7.
2. DRIVE PROSPECTS
TO SALES FUNNEL
G E N E R A T E S N E W L E A D S

8.
3. CONTINUALLY DRIVE
TRAFFIC TO YOUR SITE
L O N G - T E R M N A T U R E B U I L D S M O M E N T U M

9.
4. BUILDS AUTHORITY
P O S I T I O N Y O U R B R A N D A S A N I N D U S T R Y L E A D E R

10.
5. IMPROVE SE RANKINGS
I N C R E A S E I N S E A R C H A U T H O R I T Y

11.
6. CONNECT WITH YOUR AUDIENCE
E N G A G E W I T H A U D I E N C E O V E R S O C I A L M E D I A H A N D L E S

12.
SUMMING IT UP
L O T O F S C O P E & S P A C E
T O G R O W & E X P A N D
S T A Y A H E A D O F Y O U R
C O M P E T I T O R S
L O N G T E R M R E T U R N S
T H A N S H O R T T E R M
R E T U R N S

13.
COMING UP NEXT
C R E A T E O N C E & L E T S T A T U S B R E W P R O M O T E I T F O R Y O U
J une 2 0 th, 2 0 1 9