A 60 minutes webinar, where we will talk about the basics of marketing your business on Instagram. You’ll learn about: - Why should you use Instagram for marketing your business? - Techniques for growing followers - The best tips for increasing engagement Watch the complete webinar here - https://youtu.be/VKXKpbqf7OY

1. Webinar:
Instagram Marketing Essentials

2. Join us on Twitter using #BrewTalk

4. Agenda
● Creating an Instagram Business Account and optimizing it
● The process of making and choosing Instagram hashtags
● Determine Your Instagram Audience
● Creating an Instagram Marketing Strategy
● Converting Instagram Followers Into Customers
● How to increase Followers on Instagram
● Useful Instagram features that are looked over
● Instagram Analytics
● Paid Advertisement

5. On October 6, 2018 Instagram turned eight years old!

6. How to Create an Instagram Business Account
● Login with Facebook or
Sign Up with Phone
number/Email -
Remember using your
business Email
● Enter business name in
the full name option

7. Optimizing Your Instagram Account
● Correct profile picture
● Bio in 150 words
● Encourage users to
take action
● Updated URLs

8. Managing your Instagram Settings

9. Switching to Business ProfileStory Settings Private Accounts

10. Comments Adding Additional Accounts

11. Types of Instagram
Posts

12. Images
● Behind-the-Scenes Post
● Reposts from Employees
● Educational Posts
● Influencer Posts
● Motivational Posts
● User-Generated Content
● Newsjacking (Trending Holiday Posts)

13. Instagram Photo Size
● Square images- 1080 x 1080px
● Landscape images- 1080 x 566px
● Profile images- 1350 x 1080px
Regardless of what size you upload, every image will be shown as a square in your
profile feed.

14. How to Take a Great
Photo With Your
Smartphone

15. Adding Filters and Editing Photos

16. Videos
Regular Videos Boomerangs Hyperlapse

17. Instagram Stories

18. Instagram Stories
Live
Type
Music
Superzoom Hands-freeFocus

19. Instagram Live

20. IGTV

21. Writing Instagram Captions

22. Find Your Instagram Voice

23. Using Hashtags on
Instagram

24. Creating an Instagram Marketing Strategy

25. Converting Instagram Followers Into Customers
Teasers
Promotions
Contests
Charity

26. Useful Instagram features that are totally skipped

27. How to Get More Followers on Instagram

28. Useful Instagram features that are totally skipped
● Post to Instagram at the Best Times
● Link Instagram to Your Facebook Page
● See Posts You’ve Liked
● Reorder Instagram Filters
● Insert Line Breaks in Your Captions
● Hide Posts You’ve Been Tagged In
● Save Photos and Build Collections

29. Instagram Analytics

30. Paid Advertisement on
Instagram

31. Social Media Marketing Platform For You