Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Understanding Social Media Demographics

60 vues

Publié le

Your social media presence depends highly on the audience you are catering to. Understand how demographics play an important role in marketing your content on social media.

Here, we'll discuss:
- How and why social media demographics are important?
- How you can develop an STP analysis for your business
- Macro-level understanding of global demographic statistics
- The popularity of social networks

Read the complete blog here: https://sb.gl/2LMClCL
Watch the full-length webinar: https://youtu.be/ftkARg_W1hA

FOLLOW US ON:
Twitter: https://sb.gl/yt-twitter
Facebook: https://sb.gl/yt-fb
Instagram: https://sb.gl/yt-ig
LinkedIn: https://sb.gl/yt-ln

Publié dans : Médias sociaux
  • Identifiez-vous pour voir les commentaires

  • Soyez le premier à aimer ceci

Understanding Social Media Demographics

  1. 1. UNDERSTANDING THE SOCIAL MEDIA DEMOGRAPHCIS
  2. 2. Helps Tweak marketing strategy Reach rightsetof people Create mostappropriate content IS IT REALLY IMPORTANT ?
  3. 3. Deeperaudience research and sharpercustomer targeting leadstoeffective marketing campaign IS IT REALLY IMPORTANT ?
  4. 4. GLOBAL STATISTICS M A C R O L E V E L U N D E R S T A N D I N G
  5. 5. World Population 7 . 6 B I L L I O N Sex Ratio 5 0 . 5 % M A L E S | 4 9 . 5 % F E M A L E S 100% 75% 50% 25% 0% Old (65+) Working Age (25-64) Youth (16-24) Children (0-15) 8% 50% 16% 26% Age Distribution
  6. 6. Internet Penetration 5 7 % | 4 . 3 B I L L I O N Europe and US with Maximum Penetration Average Time Spent 6 H O U R S 4 2 M I N U T E S
  7. 7. Social Media Penetration 4 5 % | 3 . 4 B I L L I O N Saudi Arabia with Maximum Penetration Average Time Spent 2 H O U R S
  8. 8. Popularity of Social Networks LinkedIn Twitter Instagram Facebook 2,500 2,000 1,500 1,000 500 0 2300 mn 1000 mn 330 mn 300 mn
  9. 9. FACEBOOK D E M O G R A P H I C S
  10. 10. User Base 2 . 3 B I L L I O N India and US with Maximum User BaseAverage Time Spent 3 8 - 4 0 M I N U T E S
  11. 11. 13-17 18-24 25-34 35-44 45-54 55-64 65+ 40 30 20 10 0 Male (57%) Female (43%) 2.6% 3.1% 16% 10% 19% 13% 10% 7.5% 5.1% 4.9% 2.7% 3.1% 2.1% 1.9% Age Distribution
  12. 12. INSTAGRAM D E M O G R A P H I C S
  13. 13. User Base 1 B I L L I O N US and Brazil with Maximum User BaseAverage Time Spent 2 7 M I N U T E S
  14. 14. 13-17 18-24 25-34 35-44 45-54 55-64 65+ 40 30 20 10 0 Male (48%) Female (52%) 3.4% 3% 16% 15% 16% 16% 7.1% 8.9% 3.2% 4.6% 1.1% 2% 1.1% 0.8% Age Distribution
  15. 15. TWITTER D E M O G R A P H I C S
  16. 16. User Base 3 3 0 M I L L I O N US and Japan with Maximum User BaseAverage Time Spent 3 M I N U T E S More than 80% Fortune 500 companies use twitter to engage with their customers.
  17. 17. 13-17 18-24 25-34 35-49 50+ 40 30 20 10 0 13% 4% 22% 10% 15% 9% 9% 4% Age Distribution 6% 6% Male 66% Female 34% Male (66%) Female (34%) Gender Distribution
  18. 18. LinkedIn D E M O G R A P H I C S
  19. 19. User Base 3 0 3 M I L L I O N US and India with Maximum User BaseAverage Time Spent 1 7 M I N U T E S P E R M O N T H
  20. 20. 18-24 25-34 35-49 50+ 40 30 20 10 0 Male (56%) Female (44%) 11% 20% Age Distribution 13% 18% 17% 13% 6% 3% Male 56% Female 44% Gender Distribution
  21. 21. COMING UP NEXT F I N D O U T B E S T T I M E T O P O S T O N S O C I A L M E D I A U S I N G S T A T U S B R E W J uly 4 th, 2 0 1 9

×