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Promoting products and services through content marketing has been a growing trend for the past five years. Content marketing is also a great method for sharing your company’s mission and goals. In this session, you’ll learn what content marketing is, how it is useful in communicating your story, the types of marketing methods for sharing your story (such as blog posts, white papers, case studies, social media, and many more), and how to identify your target audiences, and tips for creating a content marketing plan.
Presented by Cheryl Landes