Seat ibiza cupra press release

1. TECHNOLOGY TO ENJOY
Maximum performance in a compact format
The New SEAT Ibiza CUPRA –
More Performance, More Driving Fun
/ Outstanding performance, thanks to power upgrade of 12PS to 192 PS
/ 100 km/h in only 6.7 seconds, yet average fuel consumption of just 6.0 litres
/ New premium interior – distinctive, powerful design
/ Optimum connectivity with Full Link
Martorell, 01/09/2015 The new Ibiza CUPRA shows the essence of the SEAT brand in
its purest form – emotional design, outstanding performance and state-of-the-art
technology unite to form one of the most dynamic cars in its class. With its compact
dimensions and excellent functionality, the Ibiza CUPRA is the perfect hot hatch for
everyday use. The performance generated by the 1.8-litre TSI engine is impressive –
acceleration from 0-100 km/h in just 6.7 seconds, a top speed of 235 km/h – paired with
exceptional efficiency. The new interior creates an extraordinary feeling of quality, while
SEAT Full Link, the SEAT DriveApp and the SEAT ConnectApp enable optimum
connectivity. In one area, however, there was very little room for improvement – the
Ibiza’s emotional and dynamic design is incredibly well received by customers and is
cited as the main reason for purchasing the Spanish model.
“The Ibiza CUPRA is an icon of the SEAT brand. Its striking design and refined
performance promise driving pleasure mile after mile,” says Jürgen Stackmann,
President of SEAT, S.A. “With its innovative connectivity, upgraded interior and
further improved quality, the new Ibiza CUPRA clearly shows the speed at which our
brand continues to develop.”
A success story starts a new chapter. The first generation of the Ibiza CUPRA hit the
road in 1996, with highly dynamic CUPRA models have developing to become a core
element of the SEAT brand ever since. The next chapter of this story is being written by
the new Ibiza CUPRA: 141 kW / 192 PS, XDS electronic differential lock, high-
performance brakes, CUPRA Drive Profile with adjustable damping – the high level of
technology in the new Ibiza CUPRA is as much as given as the extensive equipment with
innovative details. One example is the new SEAT infotainment systems, which offer
exclusive solutions for optimum smartphone integration with Full Link and the SEAT
DriveApp.
“Responsive, powerful acceleration, extremely precise handling, good traction and fade-
free brakes guarantee the kind of driving fun that the CUPRA name stands for,” says
Dr. Matthias Rabe, Vice-President for Research and Development at SEAT S.A. “The
new Ibiza CUPRA is a perfect example of how we at SEAT bring together the very latest

2. TECHNOLOGY TO ENJOY
technologies from the Volkswagen Group to create a unique and highly distinctive
overall package.”
Exceptional performance, state-of-the-art technology
The new 1.8 TSI engine with turbocharger and combined direct / indirect injection is a
compact piece of hi-tech that guarantees exceptionally refined performance from its 141
kW / 192 PS. Power is up by 12 PS compared with its predecessor, but the greater
advance is in the torque. Instead of the previous 250 Nm, there are now 320 Nm on call
– across an extremely broad rev range from 1,450 to 4,200 rpm. This delivers incredibly
forceful pulling power in any given situation. A 0-100 km/h acceleration figure of 6.7
seconds and a top speed of 235 km/h put it in the premier league of fast superminis.
Nevertheless, the Ibiza CUPRA can still deliver impressive fuel economy of just 6.0 litres
per 100 kilometres, on the combined cycle.
CUPRA Drive Profile with adaptive suspension
The Ibiza CUPRA comes as standard with 17-inch wheels and suspension tuned for
maximum agility and precision. One new standard feature is the CUPRA Drive Profile,
which allow its ride and handling characteristics to be adapted at the touch of a button to
suit driver preferences. This encompasses CUPRA Selective Suspension, an adaptive
suspension control system that let you choose between comfort or sport suspension and
also modifies the steering behaviour. The XDS electronic differential lock dials out
understeer and improves handling, especially under fast cornering. The ESP electronic
stability system, complete with hill start assist and multi-collision brake, and tiredness
detection system are likewise part of the standard safety package in the Ibiza CUPRA.
The Ibiza has been awarded the highest five-star rating in the Euro NCAP crash test.
Expressive design with powerful lines
The expressive design conveys the character of the new Ibiza CUPRA from the very
first glance – this dynamic compact car has a powerful and muscular stance. The
exterior design is still very much up-to-the-minute and incredibly well received by
customers and prospects alike. The edgy line of the standard bi-xenon lights is a typical
element of the SEAT design language, perfectly integrated into the Ibiza’s sculptural
form. The LED daytime running lights trace the line of the headlamp to form a unique
light signature, as do the LED rear lights.
The side view of the three-door coupé is brought to life by the sharply executed lines and
edges, while the accentuated rear shoulders and exclusive 17-inch wheels underline its
performance. The high-gloss black exterior mirrors set a clear contrast to the Ibiza
CUPRA’s paintwork. The powerful rear end once again emphasises the special role
played by the Ibiza CUPRA as a hot hatch, with the broad bumper framing the
substantial, matt-black diffuser, which incorporates the trapezoidal tailpipe.
Extensively upgraded interior
The upgrades in the redesigned interior are all the more apparent. The new design
concept includes a harmonious balance between the car’s distinctive character,
functionality and precision – evident in every line and every surface of the new interior.

3. TECHNOLOGY TO ENJOY
The cockpit’s horizontal proportions and driver focus make a compelling statement
through the optimum layout of all elements and the soft-touch finish. The attention to
detail is apparent in the new steering wheel from the Leon family, the air vents, the new
instrument panel and the infotainment systems. This new interface in particular creates
an intense relationship between driver and technology, with simple functionality and
clear operation. The interior design reflects the inspiration of Barcelona, the home of
SEAT, and is condensed into the characteristic simplicity of the brand’s feel.
Perfect connectivity with Full Link
Alongside MirrorLinkTM
, the SEAT Full Link connectivity solution incorporates the
functions of Apple Car PlayTM
and Android AutoTM
. Users can be online, while retaining
full concentration on the road, and make use of the various permitted functions
conveniently and safely via the touchscreen in the new Ibiza. In the case of Apple
CarPlay, those functions currently cover phone, messaging, music and maps, with more
to follow in future. MirrorLink is another perfect technology that enables the safe
operation of smartphones and many of their functions and apps via the Ibiza CUPRA’s
infotainment system by “mirroring” the smartphone screen on the touchscreen in the
redesigned Ibiza cockpit. This works seamlessly with a growing number of MirrorLink-
compatible Android smartphones.
Android Auto provides quick and easy access to navigation, communications, and music
applications and services in a way that is safer than accessing these apps on the phone
screen while driving.
New SEAT DriveApp
The new SEAT DriveApp has been developed exclusive for users of SEAT FullLink and
MirrorLink. It offers a whole range of innovative functions that can be used either in or
outside the Ibiza CUPRA. For instance, the vehicle’s touchscreen can be personalised
with local weather reports or contacts. Plus, the SEAT DriveApp uses “text to speech” to
read out the latest posts from Facebook or Twitter, while “Challenger” offers interesting
challenges to optimise driving skills, leading to a more efficient driving style. On leaving
the vehicle, the “where is my car” function stores the Ibiza’s current position and finds it
again whenever necessary.
New SEAT ConnectApp
The Spanish car maker has agreed a cooperation with Samsung for the development of
innovative connectivity solutions and is offering the new SEAT ConnectApp within the
MirrorLink technology as an initial step. It makes perfect use of MirrorLink integration –
the driver is “always on”, yet remains fully concentrated on the traffic. One new and
exclusive function is gesture control, enabling functions such as calls or contacts to be
called up on the SEAT Media System touchscreen. The welcome screen of the SEAT
ConnectApp can be personalised to display information such as the current weather
forecast or appointments. With “smart tips”, the app learns personal preferences such as
frequent destinations and can issue appointment reminders. A wide range of other
functions are already available at launch of the SEAT ConnectApp, with regular updates
scheduled to follow in the months ahead.

4. TECHNOLOGY TO ENJOY
SEAT is the only company with the full-range capacity to design, develop, manufacture and
market cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters
in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in 75 countries.
In 2014 SEAT’s invoicing totalled almost 7.5 billion euros, the highest figure in its history, with
worldwide sales of 390,500 units.
SEAT Group employs more than 14,000 professionals at its three production centres – Barcelona,
El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon.
Additionally, the company produces the Alhambra in Portugal, the Mii in Slovakia and the Toledo
in the Czech Republic.
The multinational has a Technical Centre, which celebrates its 40th anniversary in 2015. This
‘knowledge hub’, bringing together close to 1,000 engineers, aims to be the driving force behind
innovation for the number one industrial investor in R&D in Spain. In line with its declared
commitment to environmental protection, SEAT undertakes and bases its activity on sustainability,
namely reduction of CO2 emissions and energy efficiency.
SEAT Communications
Antonio Valdivieso Jaume Rabassa
SEAT Brand and Product Communications SEAT Brand and Product Communications
T / +34 93 708 58 95 T / +34 93 708 65 91
antonio.valdivieso@seat.es jaume.rabassa@seat.es
http://seat-mediacenter.com