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4. THE NEW YORK TIMES
HOME &GARDEN
2008
project:
holiday shopping
A Little Bit of Joy
link to slideshow ITโS supposed to be a joyous activity, but letโs face it: shopping for holiday gifts can create a
sense of unease and even dread when ideas are hard to come by and last-minute panic sets
in.
Stefan Boublil, a founder of the SoHo-based design firm the
Apartment, has no such trouble. The Apartment, which Mr.
Boublil began with his wife, Gina Alvarez, as a store in 2000 and
turned into a creative agency dealing with everything from
branding to interior design, is known for projects that offer an
element of surprise. Its most recent venture, Meet โ a clublike
space in SoHo outfitted with charred armchairs, garden gnome
Fred R. Conrad/The New York Times
side tables and black-and-fuchsia wallpaper โ is no late-night
OFF THE WALL Stefan Boublil, of
the New York design firm the
party spot, but rather a meeting space that companies can rent.
Apartment, with Dots coat hangers,
Borrowing a phrase from Socrates, Mr. Boublil called his
by Muuto; $225 for five from Matter,
(212) 343-2600, mattermatters.com.
approach to design โthe considered life.โ When designing an
interior, he said, he tries to tailor everything โ from the
furniture to the toiletries โ to the personality of his client. But when it comes to shopping
for gifts, he seeks out objects that say something about both the recipient and himself.
โI always try to get something that canโt be ignored, but thatโs useful,โ he said. โThe part
that canโt be ignored is for me, and the part thatโs useful is for them.โ
At the Future Perfect, a quirky shop in Williamsburg, Brooklyn, he liked the Little Joseph
candleholder, a vaguely creepy porcelain dollโs head that holds a candle and appears to
grow hair as the candle melts.
Another place with items that appealed to him was Spring, a design shop and gallery in
Dumbo, Brooklyn, filled with oddities like ceramic wall vases shaped like guns and white
armchairs with splashes of red embroidery resembling blood. There, a more adult type of
candle โ Jimmyjaneโs Ember massage candle โ grabbed his attention. Available in scents
like habanero-and-grapefruit and ginger-and-date, it comes in a rectangular ceramic pot
with a spout that allows melted soy wax to be poured for a sensual rubdown.
Mr. Boublil also recommended several Web sites, including sweet-meats.com, a San
Francisco-based company specializing in funky plush objects shaped like steaks, hams and
pork chops. Although they are intended to be childrenโs playthings, they also delight adults
and could even double as unconventional throw pillows.
14. THE NEW YORK TIMES
HOUSE & HOME
2005
project:
commentary
A more striking option would
be to cover the entire wall
with floor-to-ceiling curtains
made of a light-filtering
material, even if you only
have a few small windows.
It is a solution that Stefan
Boublil, the founder of the
Apartment, a New York-
based design firm, used in
the renovation of a home in
Chelsea. โWe wanted people
just to notice the lightโ
filtering through the gauzy
curtains, Mr. Boublil said,
rather than focusing on the
individual windows. โWeโre
great fans of making a single
sweeping gesture.โ He used
custom sheers from
Distinctive Windows, but he
pointed out that do-it-
yourselfers can find similar
fabric at Joeโs Fabric
Warehouse in Manhattan.
17. THE NEW YORK TIMES
SUNDAY STYLES
2006
project:
hello brooklyn
Developers, too, are embracing the idea
of friendliness. A six-building condo
development in Prospect Heights,
Brooklyn, for instance, which will have
its first open house on May 6, has been
named HELLO and given a name-tag
sticker as its branding image.
It already has YouTube, Flickr and
cheeky MySpace Web pages for its
buildings, with one MySpace page
claiming: โThe poker tables alone will
make friends and enemies, but everyone
can all get along by watching โBadlandsโ
on the big screen.โ
The amenities, like rooftop cabanas, a
barbecue area, wine cellar, library,
childrenโs playroom and pool, are
spread throughout the six buildings, in
part to motivate residents to fraternize.
โWeโre extremely social creatures, and I
think people in New York really suffer
from an inability to really interact with
people,โ said Susan Meiklejohn, an
associate professor of urban planning at
Hunter College. โAnd thatโs what these
developers are realizing.โ