Discover how you can combine Marketing with Mindfulness in this thoughtful presentation. Mindfulness has been proven to reduce stress, improve focus and enhance "cognitive flexibility".
16. Marketing Trends
• Greater Use of Strategy
• Greater Interdepartmental Connections –
especially with sales
• Increased Need for Service and “Spontaneous”
programs
30. Stop: Focus on the now. Realize
that you are literally going in
circles. You may want to verbally
say the word “stop”.
31. Time Blocking
• Proven to increase productivity by 150%
• Dedicate a certain amount of hours each day
to focusing – this can start with as little as 1
hour.
• Helps you stay accountable.
32. Time Blocking Rules
• Do this daily, first thing in the morning, or the
night before.
• Schedule the hardest stuff during your most
productive time.
• Schedule reactive work as well.
• Schedule leisure time.
• Perform regular reviews.
36. How to Do It!
- Score tasks firstly on their impact (0
for none, 10 for high), and then on
the effort needed (0 for none, 10
for high).
- This can be done by using post-it
notes if you are on a team, with
each person putting a score on.
- If you are in a larger organization,
you can do the impact side of it via
survey.
- Be realistic about how many tasks a
team can actually do – especially
when it comes to major projects.
41. Specific Examples
• Database management (e.g. for better
targeted emails)
• Recommendation engines (e.g. for on-site
personalisation)
• Real-time decision assistance and guidance
(e.g. for customer service)
42. Tracking What Matters
• Customer Effort – this can be tracked by
looking at how much effort it took to purchase
a product, or looking at how much effort it
takes to get a customer service issue resolved.
46. Create Flowcharts
• Once you have determined what your
priorities are, you can create flowcharts on
how a process should work.
• This is extremely helpful, so you can
systemetize your department or marketing
efforts.
49. Flow Chart Advantages
• Understand the resources each job takes.
• Helps reduce numbers of steps as needed.
• Makes it easier to back-fill roles, or cross-
train.
52. What is “the craft”?
• Systemitize the things that don’t need you…
customize THE CRAFT.
53. Systems and Decision Making
• Never rely on talent and willpower
• Ask yourself the following questions
whenever a new idea comes up:
• Does this opportunity fit into the overall goals for
my business RIGHT NOW?
• Do I have the bandwidth to manage this project
(time, money, resources)
• Do I have a system for this project? If not, do you
have the bandwidth to create a fully fleshed out
system?
54. Service
• For service requests, you can use several
excellent tools such as:
• Zendesk
• Freshdesk
• Happy Fox
• You can also take a look at using UpWork
resources to help you check your e-mails.
55. Project
• Projects can start to take on a flow of
processes, as shown above
• Bare minimum, you should have a “projects
list” that helps you stay on top of what is
going on.
56. Relationship
• Choose 3 people every quarter who are doing
well. In the franchising world, these are the
top performers, or the up-and-comers. This
will help you build relationships with the
RIGHT people.
• Call them every month – set a meeting and
discuss what is on their minds.
• They will appreciate it!
57. Why Did You Show Up?
• You wanted to do marketing in a new way.
• You wanted to integrate marketing into a
more relaxed way of life.
• You wanted controlled freedom.
59. Options
Go It Alone
• Find pieces individually
• Use information that
may or may not be up
to date
• Go it alone and perhaps
lose motivation
Journey With Me
• Use a unified system
• Have the latest
techniques used by a
current practitioner
• Have support
63. What You Will Discover
• Which marketing programs are working.
• Which marketing programs need to be
enhanced.
• A draft roadmap on what needs to be done to
get to where you need to go.
www.jbnetwork.co/blueprint
65. Total Value
• 1 survey: $200
• 1 hands-on session: $200
• Final Blueprint: $200
• Total: $600
Instead, I am offering this up for FREE
www.jbnetwork.co/blueprint
67. If You Sign Up Today…
• Blueprint
• Booklist
• + One more special bonus
www.jbnetwork.co/blueprint
68. Small Group Q&A
• A special small
group coaching
session with other
participants on this
webinar.
• This will include
myself, and my
business advisor,
who built a 7-
FIGURE BUSINESS.
70. Thank You!
• I've been reflecting a lot
about my past experiences
and I wanted to thank you
for being such a great
mentor and for believing in
me. All the things I learned in
my first job are fundamental
to who I am today. – Tiffany
Y
• I had the pleasure of
working for Stefania during
the formative months of my
first foray into marketing.
She was attentive, patient,
and provided a wonderful
role-model to develop myself
and grow into a new
career. - Cameron S
• I don't feel like I'm
working when I'm with
Stefania. It feels more like
I'm building a sand castle
at the beach, only that
what we end up building
is so good, that passerby's
stop to admire.
• Jon L
• Stefania is easy to work
with. She listens. She
knows what she doesn't
know, so when she makes
a promise, it's a guarantee
that can be counted
upon.
• Doug R
www.jbnetwork.co/blueprint