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Sar twitter training

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Aaron Steinberg
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Wednesday, September 21, 2011 SAR Academy 1:00 SAR Joins Twitter 1:15 Twitter 101 Aaron Steinberg (@steinberg) SAR Academy & SAR High School 1:30 Personal/Professional Balance Online FarraTrompeter, (@farra) VP, Big Duck NYC
SAR Joins Twitter An Introduction:
How did we get here? … and nudging. With a little help…
Goal: To engage parents, grandparents, alumni and others so they feel more connected to the school.
@SARriverdale So where do I come in?
@SARriverdale
Examples: Eyewitness to something special at SAR.
Examples: Newsworthy happenings involving students/faculty.
Examples: On the move with SAR students as they travel – great opportunity for pictures!
Examples: A touch of the personal (keep in mind this was on Heidi’s personal account – not the schools!)
BRIEF RECAP OF THE BASICS Slides borrowed/adapted from: Social Media Series For Jewish Educators In conjunction with NATE and JEA http://www.slideshare.net/darimonline/twitter-for-jewish-educators/ Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org
@ MentionsWhen people are talking TO you or ABOUT you.Based on your settings and tools, you’ll get a notification when someone mentions you.
Twitter Vocabulary @ denotes username RT = “ReTweet” DM = Direct Msg # denotes hashtag
Key Building Blocks for Success ,[object Object]
Be helpful, and people will help you.
Find your voice, and have personality.
Be a good listener, participate regularly.
Be part of the network, and use it.
Thank people!X
Be Social. VS.
Add Value
CROWDSOURCING & LISTENING Actual Facebook conversation between SAR parents! To answer your own questions, or to be a platform for sharing. What do you do with the info? What sort of network do you need to make this successful?
Find Your Voice
Your goals & objectives Their goals & objectives This is where you gain mission centric attention in an attention economy
Twitter for iPhone & Blackberry

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Sar twitter training

  • 1. Wednesday, September 21, 2011 SAR Academy 1:00 SAR Joins Twitter 1:15 Twitter 101 Aaron Steinberg (@steinberg) SAR Academy & SAR High School 1:30 Personal/Professional Balance Online FarraTrompeter, (@farra) VP, Big Duck NYC
  • 2. SAR Joins Twitter An Introduction:
  • 3. How did we get here? … and nudging. With a little help…
  • 4. Goal: To engage parents, grandparents, alumni and others so they feel more connected to the school.
  • 5. @SARriverdale So where do I come in?
  • 7. Examples: Eyewitness to something special at SAR.
  • 8. Examples: Newsworthy happenings involving students/faculty.
  • 9. Examples: On the move with SAR students as they travel – great opportunity for pictures!
  • 10. Examples: A touch of the personal (keep in mind this was on Heidi’s personal account – not the schools!)
  • 11. BRIEF RECAP OF THE BASICS Slides borrowed/adapted from: Social Media Series For Jewish Educators In conjunction with NATE and JEA http://www.slideshare.net/darimonline/twitter-for-jewish-educators/ Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org
  • 12.
  • 13. @ MentionsWhen people are talking TO you or ABOUT you.Based on your settings and tools, you’ll get a notification when someone mentions you.
  • 14.
  • 15. Twitter Vocabulary @ denotes username RT = “ReTweet” DM = Direct Msg # denotes hashtag
  • 16.
  • 17. Be helpful, and people will help you.
  • 18. Find your voice, and have personality.
  • 19. Be a good listener, participate regularly.
  • 20. Be part of the network, and use it.
  • 24. CROWDSOURCING & LISTENING Actual Facebook conversation between SAR parents! To answer your own questions, or to be a platform for sharing. What do you do with the info? What sort of network do you need to make this successful?
  • 26. Your goals & objectives Their goals & objectives This is where you gain mission centric attention in an attention economy
  • 27. Twitter for iPhone & Blackberry
  • 28. SAR Social Media Guidelines http://tiny.cc/SARSMP
  • 29. Next Steps #1 Schedule a 20-minute 1 on 1 training to feel comfortable with twitter, and write your first tweet!
  • 30. Next Steps #2 Visit Twitter.com and spend 10 minutes exploring. Yes, that’s @DahliaRuth follow her on twitter!
  • 31. Next Steps #3 Review the SAR Social Media Guidelines.
  • 32. Extra Credit Grovo is a website with training videos for social media tools. Their trainer on Twitter for Personal use is free, and breaks everything down into 2-minute videos.http://www.grovo.com/browse/product/twitter-personal