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Guide Twitter pour ceux qui veulent se perfectionner

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Savoir tweeter et savoir bien tweeter, toutes les règles d'or pour faire de Twitter son arme de communication.
Raccourcir ses URL, créer des listes, animer son profil, raccourcis clavier.

Publié dans : Technologie
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Guide Twitter pour ceux qui veulent se perfectionner

  1. 1. Guide Twitter pour ceux qui veulent se perfectionner Stendy Mallet Stagiaire en communication Pour l’ADT 79 Juin 2014
  2. 2. Dans le guide précédent Nous avons vu comment : • S’inscrire • S’abonner • Inviter des contacts • Personnaliser son compte • Utiliser l’accueil de Twitter • Retweeter • Ajouter des favoris • Mentionner • Épingler un tweet • Ajouter photos et vidéos
  3. 3. Nous twittons certes, Mais twittons nous bien ?
  4. 4. #1 Tweeter à bon escient • Écrivez français Abréviations Fautes d’orthographe
  5. 5. #1 Tweeter à bon escient • Restez poli
  6. 6. #1 Tweeter à bon escient • Un contenu organisé
  7. 7. #1 Tweeter à bon escient • Faites court ! Tweet de moins de 120 caractères → plus lu qu’un tweet de 140 caractères
  8. 8. #1 Tweeter à bon escient • Partagez le contenu d’autres utilisateurs Exemple : titre + lien + par/via @auteur
  9. 9. #1 Tweeter à bon escient • Appelez à l’action Vous voulez être retweeté ? Commenté? DEMANDEZ !
  10. 10. #1 Tweeter à bon escient • Fréquence et Timing 3 à 4 tweets quotidiens L’audience est la meilleure : Du jeudi au dimanche Surtout de 13 à 15h
  11. 11. #1 Tweeter à bon escient • Soyez visuels Partagez des images • directement • via Instagram Pour vos vidéos : Utilisez Vine (6 secondes maxi)
  12. 12. #2 Raccourcir un URL Indispensable pour garder nos messages courts. Utilisez goo.gl (avec un compte Google) Je vous conseille bit.ly Liens personnalisables, liens privés, statistiques Faites CTRL+C sur l’URL à raccourcir, CTRL+V dans la boîte du raccourcisseur ET SI MON TWEET EST TROP LONG ? Twitlonger.com
  13. 13. #3 Les listes Permettent de classer différents comptes en catégories Pourquoi faire ? • Suivre l’actualité de d’autres personnes sans s’abonner à eux • Optimiser la veille par thèmes • Peuvent être publiques ou privées 1 000 listes limitées par compte 5 000 comptes par liste maximum
  14. 14. #3 Les listes Créer une liste → Plus → Listes Créer une liste : Bouton à droite Ajouter des membres : - Recherchez le contact - Cliquez sur son engrenage - → Ajouter ou retirer de mes listes
  15. 15. #4 Animer son profil • Suivre les conseils donnés précédemment
  16. 16. #4 Animer son profil • Votre contenu : le meilleur ambassadeur de votre compte Le témoin de la qualité de votre profil
  17. 17. #4 Animer son profil Modérez les commentaires, pour éviter toute dérive Retweetez les personnes qui vous sollicitent Diffusez les articles parus sur vous
  18. 18. #4 Animer son profil Offrez des petits cadeaux ou des offres spéciales quand vous atteignez un certain nombre d’abonnés (pour le 1000e abonné par exemple) Écrivez plusieurs tweets par semaine, voire par jour Publiez de l’information « à valeur ajoutée » Faites la promotion du compte à l’extérieur du compte
  19. 19. #5 Animer son profil… pour Noël Photos de profil et bannière aux couleurs hivernales Planifiez votre contenu à l’avance avec un planning Donnez des offres spéciales pour les fêtes Créez votre propre hashtag pour les fêtes Ex : #NoelDeuxSevres Partagez des images de saison
  20. 20. #6 Twitter, un outil de veille ? Comment repérer facilement les tendances ? Twitter search Topsy
  21. 21. #7 Rendre ses tweets visibles Relayer son profil partout ! Ajouter dans un blog, un site … Les sauvegarder
  22. 22. #6 Raccourcis clavier Pour aller plus vite !
  23. 23. Vous avez apprécié ? Merci de votre attention pro-tourisme-deux-sevres.com Stendy Mallet Stagiaire en communication Pour l’ADT 79 Juin 2014

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