13. In 2010’s the internet has
seen a wide spread of
Single Serving Sites
14. In 2010’s the internet has
seen a wide spread of
Single Serving Sites
Single Serving Sites is websites with a
dedicated domain name, with only one
page, that do one thing only.
48. The campaign start with a viral video of a
viral man on a red bike with gorgeous red tires.
The video spreads across the internet.
49. viral
Link in a video leads to Dunlop website
website with a full description of new colorful
tires, it’s production process and it’s
limitations.
Dunlop declares that tires are being
produced only for promotional purposes.
50. viral
website
Description on Dunlop website states that
pre-order only 1,000 colored tires has been produced
and anyone can pre-order them on the
website.
51. viral
website
pre-order
Those who haven’t pre-ordered tires in
contest time can win additional 100 in a special
contest.
52. viral
website
pre-order
contest
After this, in three month a public event is
event being held with a huge demo of new
colorful tires with celebrities and the
winners of the contest are announced and
get their prizes.