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ADVERGAME OUI
                                 UN BON JEU SURTOUT




Thursday, September 13, 12
BONJOUR, JE SUIS




                STÉPHANE HANSER
                                JE CROIS                       MON APPROCHE                       A MON ACTIF

                                                                                               Captive Studio, société qui
                                                                                               développe des jeux pour des
                                                            créer des expériences
                             qu’une communication efficace                                      gens qui ne jouent pas
                                                            participatives et accessibles, à
                             est une communication          travers des produits ou des
                             responsable                                                       promotion des méthodes agiles
                                                            méthodes
                                                                                               et de l’organisation en
                                                                                               autogestion




Thursday, September 13, 12
PROGRAMME

                             DEFINITIONS        COMMENT            EXEMPLES
                             UN BON ADVERGAME   L’HEURE DU CHOIX   DE LA VRAIE VIE




Thursday, September 13, 12
DEFINITIONS
                                UN BON ADVERGAME




Thursday, September 13, 12
DEFINITIONS




                                                          ?
                             Advergaming is the practice of using video games to
                             advertise a product, organization or viewpoint


Thursday, September 13, 12
DEFINITIONS




                              ADVERTISING



                             people don't buy WHAT
                             you do, they buy WHY you
                             do it

                             - Simon Sinek




Thursday, September 13, 12
EX : DEODORANT




                             A. SEXY                                            C. PROPRE
                             IL ATTIRE LES FILLES                             LA CHEMISE PROPRE




                             B. SPORTIF
                             AU SEC APRES UN MARATHON
                                                                         ?   D. REPONSE D
                                                                                         AUCUN




Thursday, September 13, 12
DEFINITIONS




                              GAMING


                             Playing a game is the
                             voluntary attempt to
                             overcome unnecessary
                             obstacles

                             - Bernard Suits




Thursday, September 13, 12
DEFINITIONS



                                                           BREF
                             passer un message publicitaire en essayant de franchir volontairement
                                                    des obstacles inutiles




                                                            BUT
                               le but premier d'un advergame n'est pas de divertir mais de faire
                                                      passer le message




Thursday, September 13, 12
COMMENT
                               L’HEURE DU CHOIX




Thursday, September 13, 12
THE ELEMENTAL TETRAD


                                                                    CHARTE
                                                                        PRODUIT OU MARQUE

                                                           AESTHETICS

                             LE MESSAGE
                             DONNE LE THEME

                                              STORY                         TECHNOLOGY
                                                                                            PLATEFORME
                                                                                            FONCTION DE LA CIBLE



                                                           MECHANICS


                                                           LE CHOIX !
Thursday, September 13, 12
DYNAMIQUE
                                                                     OUR CLIENTS




                             TERRITORIAL              SPACIAL               DESTRUCTION
                             ACQUISITION             REASONING                                       COLLECTION            TRADING




                                           RACE TO                                                             CHASING
                                                                 SURVIVAL                 BUILDING            OR EVADING
                                           THE END




                                               Choisir une ou plusieurs dynamiques en fonction de la cible



Thursday, September 13, 12
ITEREZ



                             The more iterations a game can undergo, the higher quality it
                             will be - Brenda Brathwaite and Ian Schreiber




                                         PLAN                         DO




                                          ACT                       CHECK

Thursday, September 13, 12
EXEMPLES
                               DE LA VRAIE VIE




Thursday, September 13, 12
LE TRANSPIRATEUR




                                                                                             REEL




                             Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed
                             do eiusmod tempor incididunt ut labore et dolore magna.


Thursday, September 13, 12
THE DEEPEST SITE




                             Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed
                             do eiusmod tempor incididunt ut labore et dolore magna.


Thursday, September 13, 12
ON RÉSUME
                              MESSAGE                CHOIX                   ITERATION




                             SURTOUT : UN BON ADVERGAME EST CELUI QUI FAIT PASSER SON MESSAGE



Thursday, September 13, 12
THAT’S ALL FOLKS




                             MERCI
                              DE VOTRE ATTENTION.




                             HTTP://WWW.CAPTIVE.FR

Thursday, September 13, 12

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Advergame oui, un bon jeu surtout

  • 1. ADVERGAME OUI UN BON JEU SURTOUT Thursday, September 13, 12
  • 2. BONJOUR, JE SUIS STÉPHANE HANSER JE CROIS MON APPROCHE A MON ACTIF Captive Studio, société qui développe des jeux pour des créer des expériences qu’une communication efficace gens qui ne jouent pas participatives et accessibles, à est une communication travers des produits ou des responsable promotion des méthodes agiles méthodes et de l’organisation en autogestion Thursday, September 13, 12
  • 3. PROGRAMME DEFINITIONS COMMENT EXEMPLES UN BON ADVERGAME L’HEURE DU CHOIX DE LA VRAIE VIE Thursday, September 13, 12
  • 4. DEFINITIONS UN BON ADVERGAME Thursday, September 13, 12
  • 5. DEFINITIONS ? Advergaming is the practice of using video games to advertise a product, organization or viewpoint Thursday, September 13, 12
  • 6. DEFINITIONS ADVERTISING people don't buy WHAT you do, they buy WHY you do it - Simon Sinek Thursday, September 13, 12
  • 7. EX : DEODORANT A. SEXY C. PROPRE IL ATTIRE LES FILLES LA CHEMISE PROPRE B. SPORTIF AU SEC APRES UN MARATHON ? D. REPONSE D AUCUN Thursday, September 13, 12
  • 8. DEFINITIONS GAMING Playing a game is the voluntary attempt to overcome unnecessary obstacles - Bernard Suits Thursday, September 13, 12
  • 9. DEFINITIONS BREF passer un message publicitaire en essayant de franchir volontairement des obstacles inutiles BUT le but premier d'un advergame n'est pas de divertir mais de faire passer le message Thursday, September 13, 12
  • 10. COMMENT L’HEURE DU CHOIX Thursday, September 13, 12
  • 11. THE ELEMENTAL TETRAD CHARTE PRODUIT OU MARQUE AESTHETICS LE MESSAGE DONNE LE THEME STORY TECHNOLOGY PLATEFORME FONCTION DE LA CIBLE MECHANICS LE CHOIX ! Thursday, September 13, 12
  • 12. DYNAMIQUE OUR CLIENTS TERRITORIAL SPACIAL DESTRUCTION ACQUISITION REASONING COLLECTION TRADING RACE TO CHASING SURVIVAL BUILDING OR EVADING THE END Choisir une ou plusieurs dynamiques en fonction de la cible Thursday, September 13, 12
  • 13. ITEREZ The more iterations a game can undergo, the higher quality it will be - Brenda Brathwaite and Ian Schreiber PLAN DO ACT CHECK Thursday, September 13, 12
  • 14. EXEMPLES DE LA VRAIE VIE Thursday, September 13, 12
  • 15. LE TRANSPIRATEUR REEL Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna. Thursday, September 13, 12
  • 16. THE DEEPEST SITE Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna. Thursday, September 13, 12
  • 17. ON RÉSUME MESSAGE CHOIX ITERATION SURTOUT : UN BON ADVERGAME EST CELUI QUI FAIT PASSER SON MESSAGE Thursday, September 13, 12
  • 18. THAT’S ALL FOLKS MERCI DE VOTRE ATTENTION. HTTP://WWW.CAPTIVE.FR Thursday, September 13, 12