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Not the Keynote – The Keynote You Have When You’re Not Having a Keynote<br />Stephen Abram, MLS<br />Vice President<br />Cengage Learning (Gale)<br />

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The Un-Keynote:The Next Phase of Reinvention<br />Stephen Abram, MLS<br />Vice President<br />Cengage Learning (Gale)<br />

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6 Things Are Going to ChangeA LOT! <br />Books<br />Media<br />Mobility<br />Collections<br />Legal Frameworks<br />Libraries<br />

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Let’s explore each, but first let’s remember history<br />

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“The Internet has now progressed to its infancy”<br />

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What We Never Knew Before (US/Canada)<br /><ul><li>27% of our users are under 18.

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59% are female.

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29% are college students.

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5% are professors and 6% are teachers.

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On any given day, 35% of our users are there for the first time.

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29% found our products via the library website.

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59% found what they were looking for on their first search.

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72% trusted the content more than what they found on Google.

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But, 81% still use Google.</li></li></ul><li>Books<br />

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Google Editions<br />Google Settlement<br />Amazon<br />Gutenberg<br />Etc.<br />

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TransmogrifyingContainers<br />

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Devices like iPads, Kobo, Kindles, eDGe, and Mobile<br />

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Supporting the 21stCentury book experience?<br />

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Kobo, Nook, Amazon, Apple, iPDF, etc. . . . <br />

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What about censorship?Freedom of expression?Freedom….in general <br />

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Reinvention, Creativity, Renaissance<br />eBooks and Books<br />Concept of place<br />Privacy<br />Colour<br />Animation<br />Video<br />Wireless opportunity<br />Tracking<br />Pedagogy<br />Boundarylessness<br />Connect to the author or team<br />Added features and commentary<br />Connect to book clubs, discussions, etc.<br />

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Media<br />

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The Move to Streaming<br />Like wax, vinyl and tape before it CD and DVD will decline to very small niche markets<br />Blockbuster’s imminent bankruptcy and the decline of local independent rental stores is a canary in the mine<br />Many PL’s confuse the current uptick with a LT trend.<br />Music and Video entertainment vs. programs related t hobbies, children, etc.<br />Educational video is an emerging sector integrated very tightly into content<br />

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Reinvention, Creativity, Renaissance<br />Streaming Media<br />Definition of ‘use’.<br />Concept of place<br />End of physical format (DVD, tape, etc.)<br />Self published animation & video<br />Commentary, Reviews and Collectors<br />Wireless opportunity<br />Tracking<br />Pedagogy<br />Boundarylessness<br />End of collections as we know them <br />Beginning of media bibliography<br />

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Mobility<br />

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02-25-10 [http://www.offthemark.com/daily.php/?go=1264392000] 02-25-10<br />

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& AMAZON<br />

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Driving User to the Library<br />Encyclopedia.com<br />HighBeam<br />WorldCat<br />iPhone App<br />Questia<br />Geo-IP measures<br />Etc.<br />Watch for more . . .?<br />

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Reinvention, Creativity, Renaissance<br />Mobility<br />Concept of place<br />Social animation and Sharing<br />Convergence on steroids<br />Wireless opportunity<br />Tracking<br />Pedagogy and Learning<br />Extreme demand<br />

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Collections<br />

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An New Merging Model<br />Just in case, Just in time, just for me models<br />Ripe for replacement with<br />Fit for Purpose <br />Community<br />Learning<br />Entertainment<br />Social / Clubs<br />Research<br />Beginning of the end of out-of-context Megadadatabases<br />

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Reinvention, Creativity, Renaissance<br />Collections<br />Concept of place<br />Ownership mutates<br />Personal curation and celebrity curators<br />Wireless opportunity<br />Tracking<br />Targeting collections <br />Portalization: Knowledge Portals, Learning portals<br />

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Legal Frameworks<br />This is the balancing act of all time<br />It requires politics to listen to ALL voices<br />It requires an understanding of consequences<br />

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Reinvention, Creativity, Renaissance<br />Legal Frameworks - INTERNATIONAL<br />Privacy<br />Confidentiality<br />Personal responsibility<br />Copyright<br />Ownership<br />Censorship<br />Government involvement<br />Net neutrality <br />Information ethics<br />

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Libraries<br />Approaching the End Game<br />The Matrix<br />Build it or buy it?<br />

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Reinvention, Creativity, Renaissance<br />Libraries<br />Concept of place<br />Programs predominate<br />Community involvement<br />Collection management vs. ownership and storage<br />Re-balancing needs<br />Addressing the divides<br />

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The Boomers <br />launched all<br />these digital<br />Initiatives. Now<br />What are <br />we going <br />to do next? <br />

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Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />