5. Nouns
Quantitative Focus Qualitative Focus
Books, eBooks Serve and Change
Magazines Answer and Decide
Websites Engage and Discuss
Buildings, Branches Link and Learn
Rooms Entertain and Play
Desks Tell a story
Programs Do
Nouns can be warehoused and Action verbs imply dynamism
‘cut’ and impact
13. So What Should
Our Library
Priorities Be?
Remaining Relevant and Having a Positive Impact
14. Some Insights into
Publishing and
Vendors
Positives and Negatives
Some of you will likely hear only one side
15. Employment in Vendor Land
Thomson Electronic Publishing
Thomson (TPP, etc.)
Micromedia
IHS
ProQuest
SirsiDynix
Gale
Cengage Learning
16. Librarians in Vendors
Sales
Marketing
Training
Product Development
Testing
Executive including CEO
Editorial
R&D
Etc.
17. Ownership in Vendor Land
Business Cycle
Business Models (free and fee)
Private Companies
Public Companies
Quasi-Public Companies
Going Public
Mergers & Acquisitions
Equity Capital
Venture Capital
18. Challenges in Vendor Land
Copyright
Ethics
Licenses and contracts
Case Law
Lawsuits
NatGeo, Tasini, etc. vs. ALA
JSTOR, HathiTrust, Georgia, Aaron
Swartz lawsuits
Edward Mellen Press vs. Dale Askey,
Scholarly Kitchen, etc. Threats
19. Research in Vendor Land
Making the Wager:
Intense technology monitoring
User experience, usability by end user vs.
librarian (e.g. scholars, lawyers, etc. vs.
Librarians)
Focus groups, tracking data
Market analyses (demographics, Millennials,
Boomers, etc.)
Trends and directions (Mobile, Cloud, etc.)
Financial tracking (e.g. tax bases, enrolment,
population changes, global opportunities, …)
20. Are librarians different? YES
Have to pay attention to cost in order to unfetter
information … issue of value
Pagination, known item retrieval, title counts, print/e-
copies rationalization of serials moving to books)
More transactional than transformational
Book output vs. scrolling
Print vs. e-delivery
Less workflow orientation (e.g. e-learning, PURLs, stored
search, citations, etc.)
Alignment (e.g. curriculum standards or readability)
differs
Generationally (aging, poor uptake of new professionals)
21.
22. Differences in the Private and Public Sector
Approaches to Development
Private Sector Public Sector
Competitive advantage is the ideal but cooperate Collaborative advantage is the ideal but still
on structural issues like standards compete
Innovation is key to long-term existence Good service is the key to long-term existence
Focus on clients and marketshare
Focus on citizens and social contract
Business strategies
Political agendas and government imperatives
Responsibility to shareholders or owner/investors
Responsibility to funder and to citizens
Increasing revenue
Wise use of tax dollars
Risk oriented
Economic success is a prime personal motivator Risk averse
Competitors, partners and allies Making a positive impact on society is a strong
motivator
e-Business is the challenge
Other departments, levels of government, unions
Focus on “results”
e-Government is the challenge
Focus on “process”
23. Vendor Culture
Timelines and milestones
Agile and Scrum, staying on the curve for device,
browser, mobile, expectations
Continuous learning and staff investment
15% time
Free vs. fee, competitive threats
Quality, experience, relationships
Volume, Quantity sometimes vs.
comprehensiveness
Rights are everything, layering, exclusives
Quarterly and Annual results
24. Architecture
Agile and Scrum
SGML and XML
Big Databases (really big)
Big Data (Google and FB vs. library vendors)
SaaS, PaaS, IaaS, etc.
Standards Community
Licensing (consortia, state, local)
Ownership, Lease, Rental channels
User experience vs. usability
25. Professional Development
Myers-Briggs, Teambuilding
Executive testing (and health)
Crucial Conversations
Performance planning and contracting
Targeted technology training
Supportive self-learning
Town Halls (monthly)
Yammer style continuous conversations
26. Frustrations from Other Side
Poor evaluation procedures, group think
Poor trials (often singletons)
Too weak partnerships and sharing
Too little cooperation, consortia, (territoriality
and competitiveness) RFP
ridiculousness, combative negotiation
Little deep understanding of learning and
knowledge acquisition
Often see themselves as target user
Often expect training to work
Imperfect of the shift that is happening and the
clear threats to academic business models
27. Key Current Issues
“Be more like Google” LMAO, “Don‟t
change”, Change . . .
Discovery vs. Native search
Strategic budgeting, risk avoidance
Passive Aggressiveness
ROI, ROE, valuing staff time at zero$
Group Think
Example: dysfunctional view of privacy…
Taking Responsibility for Output
(grads, published
research, patents, commercialization, etc.)
28. Great Things
OCLC LinkedData
OCLC WorldShare
Open API and vendor APIs
DPLA
EveryLibrary PAC, LibraryRenewal
Repository mess, dark information
Discovery Services (Summon, EDS…)
Open Access and Open Source muting their
religion and taking a better place
31. Big Shifts
Journal runs to electronic
Series to article targets
Books to chapters and paragraphs
DVD/CD to streaming media
3D databases
Text search to audio/graphic search
Lists to visualization
Massive reinvention of the textbook
Course sites to e-learning objects & MOOCs
35. What do we do
when buyers
are asking for
data that does
not align with
their goals?
36. Have Journal Prices Really Increased Much in the Digital Age?
(Scholarly Kitchen blog) http://bit.ly/11b3hP2
37. Excellent Metaphor
“What if the only measurement of energy costs you
followed was the price of oil, while everyone was shifting
to cheaper and more efficient alternatives? And what if
you completely ignored the fact that everything around
you was using more and more power — your lights, your
phone, your car, your heat, your media center? You might
come to believe that energy is getting more expensive,
when actually, it‟s price is rising relatively slowly while your
usage is what is skyrocketing.
The same thing might be happening with print journal
prices and digital journal licenses…
38. Good Questions
What if prices of the predominant journal
form have actually been falling?
What if we‟ve been measuring the wrong
things, or measuring insufficiently?
And what if the growth in expenses are not
the result of price increases but a result of
the growth in science?”
39. The Real Digital Story
Print subscription prices are a misleading and
inaccurate method for tracking library serials
spending
“. . . libraries’ spending on periodicals has
increased three-fold while their collections have
tripled in size”
“Spending three times as much to get three times
as much tells a very different story from the
“price increases” story. . . .”
Published article output has grown 3.5% to 4%
per year since 1990
Growth in research spending has been increasing
by 3-4% per year
In the US, spending on scientific research has
more than doubled since 1990 (from $150.2 billion
to $400.5 billion in 2010, in current dollars)
40. Numbers versus ROI
“In the midst of all this growth, prices have
risen modestly. Gantz notes that while the
economy in the US from 1990 to 2010 grew
at a compounded rate of 66.8% due to
inflation, the effective price of an average
journal is only 9% higher over the same time
period. In the UK, prices have actually gone
down by 11% since 2004.”
“Price increases have been caused by more
science, more papers, and more
journals, not by price increases in licenses.
In fact, per-journal prices seem to have
peaked around 2000, and steadily declined
from there, as shown by the black line in the
chart below.”
41.
42. What do we count and share?
Titles
Clicks
Downloads
Sessions
Session length
COUNTER, (Counting Online Usage of
Networked Electronic Resources)
SUSHI, Standardized Usage Statistics
Harvesting Initiative
etc.
43. Or should we measure?
Was there improved customer satisfaction?
Do librarians or types of end users have
different values and behaviours?
Did learning happen?
Was there an impact on research or
strategic outcomes?
Did the patient live, improve, survive, thrive?
Was the decision improved?
Was the work product better. . .?
44. Algorithms
Search differentiator
Commercial algorithms versus those based
on big data
Measuring end user success versus known
item retrieval…
“Romeo and Juliet”
Problems with the unmonitored trial
Wrong tests
Poor sampling
Mindset issues
45. Sharing Learning and Research
Usability versus User Experience
End users versus librarians
Known item retrieval (favourite test) versus
immersion research
Lists versus Discovery
Scrolling versus pagination
Devices and browsers and agnosticism
Satisfaction and change
Individual research experience vs. impacts on
e-courses, LibGuides, training materials, etc.
48. Inside Lego™ Pieces
Foresee satisfaction and demographic data
Impact studies or Counting Opinions
Counter & Sushi data
Database usage (unique
user, session, length of
session, hits, downloads, etc.)
Google Analytics
Search Samples
ILS Data
Geo-IP data
49.
50.
51.
52.
53.
54.
55. What kind of librarian are you? Critical thinker or Criticizer?
What is your library culture around change or innovation?
61. Being Open to
a Mosaic of
Solutions
Are you more like a laboratory
or a museum? A retailer or a
carnival? A party of a morgue?
What scale works?
Be the Change We Want to See
62. Being Open to Ambiguity
Be the Change We Want to See
63. Be
More
Open
to Social
Technologies
and
Unintended
Consequences
Be the Change We Want to See