Rotterdam Conference on Academic Libraries

1. FutureReady The Rest of Us Leah Krevit Rice University Stephen Abram, MLS Gale Cengage Learning Rotterdam, June 17, 2010

2. These slides will also be available at Stephen’s Lighthouse blog

3. The struggle for the future of academic libraries

5. 21st Century Strategies Content Access Bricks and Clicks Tricks Communities Impact Reach Programs Social links

8. “The Internet has now progressed to its infancy”

10. Collections and memory curation

11. Access and service

12. Non-partisan, non-commercial

13. Social Glue

14. Community

15. Learning

17. Are we going to a totally build it yourself world? Imagine IKEA merging with Daimler Benz...

20. OK – What is happening that will change everything?

21. Google Books Settlement

23. Google Editions:Bookstore

25. SEO: SearchEngineOptimizationSMO: Social Media Optimization

26. I my customers

27. TransmogrifyingContainers

29. Mobile

32. Geo-IP

33. 6 Tricks You Can Do Right Away Number Six: Go Beyond Statistics Google Analytics Foresee

35. 59% are female.

36. 29% are college students.

37. 5% are professors and 6% are teachers.

38. On any given day, 35% of our users are there for the first time.

39. 29% found our products via the library website.

40. 59% found what they were looking for on their first search.

41. 72% trusted the content more than what they found on Google.

43. BroadbandWhitespace

44. The Cloud…printing…servce…storage

45. Populate the world with widgets & API’s

46. The Article Economy++Format Agnosticism

47. The Yahoo!/BingiPhone, FacebookMigration

48. Devices like iPads, Kobo, Kindles, eDGe, and Mobile

50. Supporting the 21stCentury book experience?

51. Kobo, Amazon, Apple, iPDF, etc. . . .

52. What about censorship?Freedom of expression?Freedom….In general

53. Make Sense of Social

56. The Experience

59. OK – Now let’s ask ourselves what our users really, REALLY want.

61. Observe Your Users

62. Context is King,Contact is Queen,Curation is the foundationnot Content.

63. Trans-LiteracyMove beyond reading & PC skills News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Reputation, Etc. Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy

64. A Third Path

66. Growing up from books, Extending the experience

67. These are exciting times. Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.

69. The power of libraries

71. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Gale Cengage Learning Cel: + 1 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com