4. Brand
A brand is a perception or emotion,
maintained by a buyer or prospective buyer, describing the
experience related to doing business with an
organization or consuming its products and services.
22. How well does your brand translate off-line and online?
What type of impression are you making?
What is the impact of your brand?
Digital
Off-Line
Avatars
Social Networks
Brand 2.0 Cards
Human Relationships
Personal Brand Footprint
Footprint
Human
Imprint
Online
Trademarks
Digital Relationships
eBrand Assets
Personal Packaging
Physical Health
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