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1.PLAN: Set out Sharpie markers and Post-Its
2.UNPACK FIELD RESEARCH: What ‘s surprising? Individually,
write down your top 3 observations.Then, as a group, share each user’s story
out loud, one at a time.Take notes on Post-Its, capturing observations,
quotes, and inferences.
3.WALK THE MAP: Sticking Post-Its in the appropriate areas, starting
with the explicit (say, do) and then to the implicit (feel, think) for each
observation.“What did this person...
SAY? (quotes and keywords)
DO? (actions and behaviors)
FEEL? (infer emotions using words/facial expression)
THINK? (infer beliefs, logic – if I do this, then...)
HOW
to do it

1.PLAN: Set out Sharpie markers and Post-Its
2.UNPACK FIELD RESEARCH: What ‘s surprising? Individually,
write down your top 3 observations.Then, as a group, share each user’s story
out loud, one at a time.Take notes on Post-Its, capturing observations,
quotes, and inferences.
3.WALK THE MAP: Sticking Post-Its in the appropriate areas, starting
with the explicit (say, do) and then to the implicit (feel, think) for each
observation.“What did this person...
SAY? (quotes and keywords)
DO? (actions and behaviors)
FEEL? (infer emotions using words/facial expression)
THINK? (infer beliefs, logic – if I do this, then...)
HOW
to do it

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