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Stephen Gay
Innovation Catalyst
@ Intuit
Design for Delight

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Chat about...
• Why Design for Delight?
• Our Journey
• 3 Core Principles
• 6 Methods

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Canadian living in Silicon Valley
15+ years of experience
@ Intuit
Design Strategist & Innovation Catalyst

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1.WRITE the problem statement template on a large board or poster
(or print the problem statement template).
2.Each team m...

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1.WRITE the problem statement template Design for Delight - The Innovation Catalysts

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1.WRITE the problem statement template on a large board or poster
(or print the problem statement template).
2.Each team member should GENERATE their own problem
statement, filling in the 5 phrases.
3.SHARE all problem statements with group
4.CHOOSE which problem statement(s) to test with customers
HOW
to do it

1.WRITE the problem statement template on a large board or poster
(or print the problem statement template).
2.Each team member should GENERATE their own problem
statement, filling in the 5 phrases.
3.SHARE all problem statements with group
4.CHOOSE which problem statement(s) to test with customers
HOW
to do it

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