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When you have an idea and want feedback on how well it solves
the customer problem, meets the customer’s criteria, or delivers a
big customer benefit.
WHEN
to use it
Enables your team to iterate quickly on new concepts before
spending time designing or building high-fidelity mockups.
Storyboards can also be used to gain deeper insight into the
customer’s experience.
WHY
use it
Time: 60 minutes per iteration,
including customer feedback

When you have an idea and want feedback on how well it solves
the customer problem, meets the customer’s criteria, or delivers a
big customer benefit.
WHEN
to use it
Enables your team to iterate quickly on new concepts before
spending time designing or building high-fidelity mockups.
Storyboards can also be used to gain deeper insight into the
customer’s experience.
WHY
use it
Time: 60 minutes per iteration,
including customer feedback

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