2. Agenda
Why Mobile Marketing?
How Customers Use Smartphones
Mobile Websites Vs. Apps
How To build a Mobile Website
Questions
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12. What is a Smartphone?
A smartphone is a device that can:
• Make Telephone Calls
• Browse The Internet
• Use Apps
• Take Pictures
• Record Video
V
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19. A scaled down version of your Website
Easy & quick way to get information
A summary of your key points
Loads fast & easy to make contact
Be available 24/7 & anywhere
What is a Mobile Website?
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23. Click to call
A “click to call” button or link on a mobile
or smartphone website can mean the
difference between getting a customer to
call or losing them forever.
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24. Mobile Offers & Loyalty Discounts
Offer free gifts, discounts & incentives
Create a campaign, broadcast it, and
experience an immediate increase in traffic!
Keep customers engaged & coming back
Sample
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25. Directions
Customers look for businesses that are local.
Click to Map allows them to get turn by turn
directions to your location.
When clicking on the map button it will open up
the GPS/Map on their phone and lead them to
your location.
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26. Contact Form
Allows companies to
engage users and capture
information on location
Provides an instant and
secure contact capture
form to acquire new
customers anytime,
anywhere
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27. QR Codes
A QR code is only as good as it’s landing page…
SMART QR Codes:
• Point to mobile optimized landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!
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32. Reasons To Go Mobile
#1 You risk losing business if you don’t have a mobile site
#2 Customers take action on mobile-friendly sites
#3 Customers expect mobile from your business
#4 You are loosing money
#5 Your competition is doing it
Increase leads and sales for your business
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33. “It is not the strongest business that
survives, or the most intelligent, but the
one most responsive to change”
– Sterling McKinley
33
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34. Why you need to be Mobile?
If your business isn’t optimized for mobile,
it might as well be invisible.
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35. How To Contact Me
SterlingMcKinleyspeaks
MckinleyMediaGroup
MckinleyMediaGp
Call: 410-630-1287 Ext.1
Email: sterling.mckinley@gmail.com
SterlingMcKinle
Tuesday, May 14, 13