15 WAYS
TO
BUILD
HIGH CONVERTING
LANDING PAGES
Unconventional “Copywriting Hacks”
that you can't learn from books.

9 Commandments of Great Copywriting
1. Know your audience
2. Determine your value
proposition
3. Find a unique selling
proposition
4. Establish an objective
5. Use compelling headlines
6. Avoid weasel words (may,
maybe, hope, wish, try, but,
could, perhaps and strive)
7. Don’t use passive voice, Write
in the present tense
8. Include a customer quote if you
have one
9. Keep your copy clean and
concise
Source: entrepreneur.com/article/164812
Copywriting hacks to build high converting
landing pages @simplilearn

Landing Page Mistakes That Are Killing Your Chances
At Conversions
• Using your regular website design
• You don’t have a single focus landing page
• Your page is not optimized for mobile
• Not having a preview of goods
• Uncompressed images are slowing down
your page
• You are not using their language
• No image / your images don’t show
context of use
• Too much text
• Bad CTA
• No list of benefits
• Bad Typography
• Too many options
Copywriting hacks to build high converting
landing pages @simplilearn

How To Make Great Landing Pages
That Convert
An effective landing page:
• Keeps it consistent
• Grabs your visitor’s attention
• Communicates in a clear and
simple way
• Calls the visitor to perform an
action
• Builds trust and credibility
• Keeps information gathering
to a minimum
• Gives to get some
• Follows up with a thank you
page
Source: inboundrocket.co
Copywriting hacks to build high converting
landing pages @simplilearn

Copywriting hacks to build high converting
landing pages @simplilearn

15 COPYWRITING HACKS TO BOOST
CONVERSION >>
Copywriting hacks to build high converting
landing pages @simplilearn

Create Compelling Headline
• Use specific statistics and
numbers
For example, “13,000 users are happy
with our product” is much more
compelling than “our users are happy
with our product”.
• Evoke emotion
Whether you’re selling digital products,
physical products, or even software
technology, emotions definitely sell.
• Use customers language
I know, I know. This post is about landing
page optimization, but you can actually
convert much more visitors into leads if
you speak the same language they speak.
Copywriting hacks to build high converting
landing pages @simplilearn

Small changes can improve CTAs
• Use weird calls to action
Many case studies revealed that
“weird” calls-to-action convert much
better than the common “buy now” or
“sign up now”.
• Ask for micro commitments
For example, instead of asking people
to buy your products, you can offer a
30-day free trial. That way, your
visitors will be able to make a more
informed decision
Copywriting hacks to build high converting
landing pages @simplilearn
Here’s an example of how changing the possessive determiner from,
“My” to, “Your” decreased conversion by 24.91% on a forum payment
page.

Show prices to double lead generation
There are some things you need to
consider before displaying prices.
• Time as major benefit
People can perceive more value when
you use time as a major benefit
• Avoid option overload
Consumers constantly face “analysis
paralysis, where too many options
actually result in no decision being
made”.
Copywriting hacks to build high converting
landing pages @simplilearn

Get rid of points of friction
• Remove social icons
If you want people to subscribe (or
buy) to your products, make it easy for
them. Adding social icons to your
landing page will only distract them.
• Remove distractors
Try to look for things that might be
distracting your visitors from your
main goal and remove them.
Copywriting hacks to build high converting
landing pages @simplilearn

Develop a unique & Clear value proposition
• Loss aversion
Several studies have demonstrated
that people feel more motivated to
avoid a loss than to win something.
In other words, you can create more
compelling value propositions by
writing things like “Don’t lose more
money” instead of “Save more
money”.
• Let someone else speak for
you
People who have used your product to
solve their problems are best suited to
describe it. In other words,
testimonials are the most powerful
value propositions you can use.
Copywriting hacks to build high converting
landing pages @simplilearn

Create Compelling Headline
Tell stories to connect with your
visitors
Do you know why movies and novels
are so popular? Because they’re
extremely good at telling stories. Yes,
people LOVE stories.
Copywriting hacks to build high converting
landing pages @simplilearn

Use twitter testimonials
I’m sure you’ve a twitter account (if
not, go ahead and create one). And
you probably have a sign-up form on
your website as well. What if I tell you
that you can leverage the power of
Twitter to create powerful sign-up
boosters?
Brian Dean(@Backlinko) was able to
increase credibility just by
incorporating these twitter comments
to the page.
Copywriting hacks to build high converting
landing pages @simplilearn

Use psycho-boosters!
“Buyers do what their instincts tell them to do — to act
immediately on what is important (urgency), and to
acquire what is limited (scarcity). “ – Neil Patel
• Action triggers
Privacy statements and money-back guarantees are good
examples of action triggers. If you incorporate these
things into your landing page, you’ll actually boost
conversions.
• Use scarcity
For example, adding phrases like “4 seats left” or “Price
will increase in 2 days” can dramatically increase the
number of visitors that actually convert into a lead.
• Use risk reversals
People HATE risks!
Especially when money is involved in the equation, and
incorporating guarantees into your landing page’s copy
can demonstrate people that they can trust you.
Copywriting hacks to build high converting
landing pages @simplilearn

Make copy sexier for your visitors
Listen: You can add lots of useful information to your
landing page, and it would be great.
• Use ‘Bucket Brigades’
Basically, Bucket brigades are words and
phrases that entice people to read the next
sentence.
• Simplicity
Whether you’re selling digital products, physical
products, or even software technology,
emotions definitely sell.
• Use customers language
I know, I know. This post is about landing page
optimization, but you can actually convert
much more visitors into leads if you speak the
same language they speak.
Copywriting hacks to build high converting
landing pages @simplilearn

Use video to increase conversion up to 80%
Tell your product’s story
If you look at the majority of landing page
videos, the focus is mostly upon describing
features of the product itself, but very few
focus on telling the story behind the product.
Remember the rule that storytelling is
powerful?
Well, video is the best way to tell your
product’s story (especially on landing
pages).Well, video is the best way to tell your
product’s story (especially on landing pages).
Copywriting hacks to build high converting
landing pages @simplilearn

Use proven objection blockers to build credibility
• Social proof
Your visitors are more likely to convert
if they see that other people already
took action. So, why not show them
how many subscribers your newsletter
has or how many people have bought
your product?
• Testimonials
Testimonials are powerful!
Copywriting hacks to build high converting
landing pages @simplilearn

Use these words to convert more visitors into leads
I’ll tell you something awful:
Most people will only read 20% of your
landing page copy.
REALLY sad.
But do you know that there are some
words that convert better than others?
So use words wisely.
Copywriting hacks to build high converting
landing pages @simplilearn

Give your visitors some love with extra gifts
Everyone (included me) LOVES gifts,
and your visitors are no exception.
Dr. Jerry Burger found that people are
more likely to buy from you if you offer
an extra “something” for free. For
example, you would be more likely to
buy a Burger if that came with free
potatoes and a soda.
When it comes to boosting landing
pages conversion, you can apply the
same psychology.
For instance, take a look at the right
side landing page:
Copywriting hacks to build high converting
landing pages @simplilearn

Support your copy with the right image
“A good image is worth a thousand
words”
And it’s true. Sometimes, you can add
more value to your landing page copy
by including the right image.
• Use Images that support your
value proposition
• Add Pictures of Real People
Copywriting hacks to build high converting
landing pages @simplilearn

Cull useless words
Return on time invested (ROTI), is one
of the first things you should focus on
when creating your landing page. That
way, whether people take action or
not, they’ll feel that the time spent on
your page was worth it.
That’s why you should spend time
cutting out unnecessary stuff and
useless information from your landing
page.
For example, plague words. These are
words that add no extra value to your
content. Instead of writing “ask a
question”, you should write only “ask”,
because those words only waste time.
Copywriting hacks to build high converting
landing pages @simplilearn

Your Turn
• Now that you know how to
create landing pages that
convert better, it’s time to put
these techniques into
practice!
• Just remember, don’t try to
apply all of them at the same
time. Grab 2-3 and move
forward. Wait a few days and
analyze results.
Detailed guide:
http://www.simplilearn.com/copywriti
ng-tips-for-landing-page-conversion-
article
Copywriting hacks to build high converting
landing pages @simplilearn

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Copywriting hacks to build high converting
landing pages @simplilearn

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Copywriting hacks to build high converting
landing pages @simplilearn