The document discusses various tools for automating and streamlining SEO processes. It describes tools for scraping metrics, finding contact details, identifying toxic or penalized links, and automated reporting. It also discusses using Trello for project management and integrating it with tools like Google Docs. Additional tips include using browser profiles, bookmarklets, RSS tools for monitoring keywords, and Python and Google Docs for building custom tools. The document provides an overview of many tools for SEO tasks and encourages connecting on social media for more information.

1. @stevejlock
Hardcore SEO Power Tools

2. @stevejlock
=> Streamline your processes
=> Build a perfect integrated project management
system (that does your invoicing!)
=> Browser tips & tricks
=> Build powerful DIY tools
=> Top 10 tools you might not know...
=> Slides available: slideshare.net/stevejlock
What I'm Covering Today...

3. @stevejlock
Streamline Your Processes

4. @stevejlock
=> Generating blog prospects and scraping
=> Fetching metrics on domains / URL's in bulk
=> Finding contact details
=> Identifying potentially toxic links*
=> Identifying potentially penalised domains
=> Automated reporting
*Disclaimer: common sense required!
Candidates For Automation

5. @stevejlock
=> Rapportive, Streak, Boomerang,
Automation Can Go Wrong...
http://imposetonwallpaper.free.fr/

6. @stevejlock
=> Manually reviewing blog prospects
=> Manually gathering contact details (when this
can't be done automagically)
=> Developing teams to act as quality control
=> Build processes around following up on outreach
=> Systems to make sure you are leveraging
outreach on previous campaigns
=> Pro Tip: build a solid process made up of smaller
chunks to outsource or automate e.g. don't
outsource link building, outsource gathering
contact details
Workflows & Outsourcing FTW

7. @stevejlock
=> Rapportive, Streak, Boomerang,
Majestic SEO Trustflow

8. @stevejlock
=> Rapportive, Streak, Boomerang,
LinkRisk

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Link DTOX

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BuzzStream

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Automated Reporting

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Integrated Project Management

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Trello = Project Management Glue
http://product.glassengravingsupplies.co.uk/

14. @stevejlock
=> Powerful collaboration tool with over one million
users!
=> Integration with Google Docs, Harvest, Dropbox
and many more...
=> Extendible with many awesome plug ins inc.
calendars, agile / scrum and export tools
=> You can use Google Docs to plan in
spreadsheets and bulk upload via the API
=> Solid mobile apps and can be used to store
documents
=> It's FREE!! (how awesome is that?!)
Benefits of Trello

15. @stevejlock
Use Trello Like A Ninja
ultimate-guitar.com

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Design Workflows

17. @stevejlock
=> Rapportive, Streak, Boomerang,
Grab My Example Here...

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Putting It All Together
giantbomb.com/

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Bonus: Google Docs for PM

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Awesomise Your Browser

21. Perfect Browser Setup
=> Use Chrome profiles to switch between general,
auditing and link building etc.
=> Grab Y'All Links, Xmarks, Quick Markup,
Majestic SEO, SEOmoz, Scraper, Check My
Links, WebRank SEO, Pocket, Trello Scrum
=> SEO Book extensions are great too if you use
Firefox...
=> Bookmarklets FTW!
@stevejlock

22. => Troy Meier SEO Bookmarklet
=> Rand Fishkin has given away 30
=> Blocked by robots.txt checker
=> There is a handy one that counts links
=> Tom Critchlow blogged about some for Topsy,
quixapp.com and many more
=> Yoast wrote one that checks headers
=> Wirify to convert webpages into wireframes
=> Chris Butterworth has a great list too
Bookmarklets FTW!
@stevejlock

23. @stevejlock
Build A Powerful RSS Tool

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The Secret Sauce is RSS Owl
marksanborn.com

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Hack The Twitter Search API

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Hooking It Up

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The Results

28. => Plug in Google Alerts
=> Twitter: competitor conversations and searches
=> Social Mention & Topsy: listen to many social
channels at once
=> The power is in folder views
=> Search, filter and alert by keyword FTW!
=> You could filter on “guest” for guest posts (snore!)
=> Get creative you can monitor your competitors
Twitter conversations for keywords that suggest
they are talking to clients ;-)
How It Works
@stevejlock

29. @stevejlock
DIY Tools in Python & Google Docs

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Distilled ImportXML Guide

31. @stevejlock
Udacity: Code Your Own Crawlers

32. @stevejlock
SEOgadget Links API For Excel

33. @stevejlock
SEER SEO Toolbox

34. @stevejlock
An Insiders Guide To SEO Software

35. => Run social competitions with Rafflecopter to build
relationships with bloggers (and obviously for
links)
=> Gephi / NodeXL to visualise social networks and
link profiles
=> Rapidminer for DIY crawling and data mining
=> RSS Owl (especially now Google Reader is dying)
=> BlogDash / GroupHigh / PitchBox
=> SEOgadget Links API for Excel
=> Mention for low cost social monitoring (and link
building)
Ten Tools You Might Not Know
@stevejlock

36. @stevejlock
Bonus: Linkdex Networks

37. @stevejlock
Thanks for listening :-)
Feel free to connect:
=> Slides: slideshare.net/stevejlock
=> Email: stephen.lock@linkdex.com
=> Twitter: @stevejlock / @linkdex
=> LinkedIn: linkedin.com/in/stevejlock